Introduction The journey of social communications, information-sharing, content accessing, and commercial activities has come so far with the changing social media and digital landscape. Today, interactions & shopping are highly inspired by visual content and instant messaging through social media. Consumers are tremendously engaged in this visual content. Social networks are the greatest source of engaging and interactive content and Instagram is the most apparent social platform of engaging visual content. Instagram & social influence Social media influence on the users has reached new heights with over 3.5 billion active social users and the integration of social with shopping has taken it further. Consumers are looking for a digital social fulfilling experience where they have access to engaging content for browsing, sharing, interacting, and shopping altogether. Instagram is one such social media network that is immensely effective in delivering this digital social fulfilling experience to the consumers instantly & effectively. This is a big reason for Instagram’s rapid success and its growing user base of over a billion active monthly users and over half a million monthly active users. Instagram content is known to be extremely attractive, interactive, and engaging to the audience and this presents an opportunity for the… Read full this story
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