People turn to Google for just about everything these days.Whether it’s to buy something, learn about something in-depth, get a quick answer, or simply pass the time, Google is the primary stream of information for the vast majority of people living with an internet connection.To be precise, Google makes up 92.19% of the search engine market share.The constant quest of SEO professionals is to get their content matched up with the search queries it answers.But how has this task changed over time?While there can be books written on this subject, the general consensus is that search queries are becoming longer, more specific, and conversational.In many cases, a portion of this shift can likely be attributed to the rise of voice search.A lot of what we are seeing is a growing importance on optimizing for questions and semantically related keywords.So what exactly does this all mean?And what are the best strategies when you’re down in the trenches of SEO?Let’s discuss.Questions & Semantic SearchSince the Google Hummingbird Update in 2013, Google has been on a steady path toward providing more personalized and useful search results.You know when you enter a super vague query into Google and it somehow understands exactly what you’re… Read full this story
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