Heather Lloyd-Martin is the pioneer of SEO copywriting.A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and sales with SEO-friendly content.But the term “SEO copywriting” is perhaps a bit of a misnomer.Is it SEO content writing? Is it copywriting? Is it both? If there is a difference, does it matter?These questions have popped up time and time again within the SEO community. The fact is, the difference does matter – as these two types of writing can bring very different results for businesses.Let’s finally put this question to rest and uncover when SEO experts should turn to content writing versus copywriting for their projects.Both Writing, Different ResultsBoth SEO content writing and copywriting have to do with the words on the page, but they each serve their own distinct purpose.This distinction matters because helps you determine which method you need to employ in order to achieve the desired results.Confusing the two – or ineffectively combining the two – will likely lead to subpar results. It’s worth considering the difference in order to choose the right method (and writer) for your project.What’s the Difference Between Content Writing vs. Copywriting?With SEO content writing, the primary goal is… Read full this story
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