Don’t get your client in trouble. What you don’t know can hurt your client. Unlike other businesses offering professional services, attorneys and law firms are subject to limitations with online content. These limitations dictate what can and cannot be advertised or otherwise asserted. The rules vary by state, so it is important for any web designer or SEO specialist to consult the rules regarding attorney advertising in the state or states where their attorney clients practice and then follow those rules. There will be much more to it than simply slapping a “This is not legal advice” disclaimer in the footer. Below are some examples of rules regarding law firm web content — they are by no means comprehensive. Again, please consult the attorney ethics rules in the state(s) where your client practices law for the rules applying to your client. First, web content such as websites, blogs, advertisements on others’ websites and emails is generally considered “advertising” and “communications” regarding the attorney’s practice within the ethical rules of each state. Here in New Jersey, where our firm Sagapixel is based, this web content is governed by the Rules of Professional Conduct: RPC 7.1 governs communications concerning a lawyer’s service;… Read full this story
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