Small rivals of Alphabet Inc’s Google say signs are emerging of more benevolent behaviour from the online advertising leader amid accusations by the US government and states that the company uses its dominance to thwart competition. Among the dozens of software companies who rely on Google as an intermediary to ad buyers and sellers, six told Reuters that the company has become more collaborative on data privacy and other changes with them and industry groups, helping these entities instead of ignoring requests as they have done in the past. John Nardone, chief executive of Flashtalking – which works with advertisers to personalize messages – said Google recently agreed to open a pipeline to crucial data. It was an undertaking “that previously I might not have imagined they’d be open to,” said Nardone, who publicly criticized Google’s rigidity last year. Two other companies also said Google this year enabled them to use its services in ways previously restricted, one involving using outside algorithms to analyze Google data and the other gaining sales opportunities Google had reserved for itself. An executive at another ad software company said Google in the last year had not tried to poach any customers by offering discounted… Read full this story
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