OAKLAND, California: The US government’s antitrust suit against Alphabet’s Google on Tuesday (Oct 20) could deliver a huge opportunity for Microsoft to increase usage of its Bing search engine, an unexpected epilogue years after it abandoned a long campaign for legal relief. From at least 2007 through 2015, Microsoft lobbied lawmakers, funded private lawsuits, commissioned opposition research and academic papers and even ran TV commercials, all with the aim of getting regulators to bar what it viewed as anticompetitive practices by Google. Codenamed “Appendix A” inside Microsoft, the campaign failed to change Google’s behaviour or boost Bing’s market share, according to current and former Microsoft officials involved in the effort. Satya Nadella killed Appendix A by cutting funding and staff when he took over as chief executive in 2015, the sources said. Yet, the concerns once expressed by Microsoft underlie the Justice Department’s new case. Google cornered the web search and search ads markets by paying billions of dollars to smartphone makers, wireless carriers and browser makers to promote its search engine and penalising them for showcasing rivals, the government alleges. Google denied the claims in the lawsuit and called it “deeply flawed”. The complaint quotes a Google executive as… Read full this story
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