The Vietnamese search engine aims to reach 20% of the browser market share on desktops and 15% of the search engine market share on mobile devices by 2021. Coc Coc, the Hanoi-headquartered browser and search engine, will develop new features to meet the demand of its targeted users in suburban and rural areas, in the context of the increasing mobile phones penetration in Vietnam and the expansion of digital technology in all areas of life, Ms. Dao Thu Phuong, Deputy CEO of Coc Coc told the media gathering on December 22 in Hanoi. Ms. Dao Thu Phuong and Mr. Nguyen Vu Anh, two Deputies CEO of Coc Coc in Vietnam. Rural Vietnam is a prime market for growth, projected to be twice as fast as metropolitan areas. This is where over half of the country's population resides – an untapped market with rising internet penetration. According to the latest report "Vietnam's Search for Tomorrow" released in October by Google, 77% of rural people now have internet access, and 91% use the internet daily. The internet has become a bridge to resources, products, and services that these users are accessing for the first time. The report showed that the rural users… Read full this story
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