There could have been hundreds of millions of subscribers to Apple TV+ worldwide by now. Instead, Apple has been arguing that it should pay production company staff less because there are so few people watching. From November 2019 until July 2021 everyone who brought a qualifying Apple product was given a free subscription to Apple TV+. That freebie was initially supposed to last a year, but Apple actually extended it for a few extra months – so those who started their free trial in November 2021 actually wangled 19 free months of Apple TV+ access. It’s hard to estimate how many qualifying products were sold in that time frame, but it would have been a lot, which should mean that there would be a lot of people watching Apple TV+, right? Not really – and that’s when it was free. Apple is thought to have sold 34.9 million iPhones in 2020, which makes the fact that Apple only had 40 million TV+ subscribers in the US by the end of 2020 (according to Statista estimates) rather underwhelming. Especially when you consider that those choosing to take up the free subscription could also have purchased iPads, Macs and Apple TV. It… Read full this story
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