Podcast AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Lux Optics, the maker of Halide for iPhone and iPad joins us on a special episode of the AppleInsider Podcast to discuss developing for the App Store, offering a subscription pricing model, and problem solving as a team. Sebastiaan de With, Ben Sandofsky, and Rebecca Slatkin is the team at Lux Optics that builds Halide, a popular camera app for iPhone. We discuss the founding of their company and what inspired them to build an advanced camera app for iPhone and iPad . In October 2020, they launched Halide Mark II , a new version of their app that supports Apple’s new ProRaw standard on iPhone 12 Pro and iPhone 12 Pro Max . As they planned to launch, the team chose to implement a subscription pricing option in addition to a one-time purchase. This new subscription model brought unique challenges, including how to implement a free upgrade to Halide buyers. A bug discovered on launch day led to a moment of panic as the team worked to solve an… Read full this story
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