Google’s John Mueller confirmed in a webmaster hangout that Google ignores easy to get links from forum profiles, website analytics sites and other pages that enable users to easily create links. Although this is nothing new, it is a good reminder for people who are new to search engine optimization: “How does Google treat backlinks from website analysis websites or user profiles, […] user generated content and automatically generated content sites? For the most part we ignore those because they link to everything and it’s easy to recognize. That’s something that we essentially ignore.” You can view the video here: A few good links are much better than many easy-to-get links The easier it is to get a link, the lower is the influence of that link on the search engine rankings of the linked web page. A few links from high quality pages have a much bigger influence on the rankings of your web pages many links that are very easy to get (such as links … [Read more...] about Confirmed: Google ignores easy-to-get links from forum profiles, website analytics sites, etc.
Bing introduced a number of new search features this week including text-to-speech, expanded intelligent answers, and enhanced visual search.Text-to-SpeechBing’s mobile app can now read text in a voice that’s said to be indistinguishable from a human’s. So Bing can speak search results back to users in natural-sounding language.Bing says its text-to-speech AI has been developed to clearly articulate words with human-like intonation.Intelligent AnswersBing sometimes answers queries with ‘intelligent answers,’ which contain multiple pieces of information pulled from different sources.As a result of advancements in processing power, Bing is now able to provide intelligent answers for harder questions.“For example, instead of the relatively simple answer to ‘what is the capital of Bangladesh’, Bing can now provide answers to more complex questions, such as ‘what are different types of lighting for a living room’, quicker than … [Read more...] about Bing Rolls Out Text-to-Speech for Search Results
LinkedIn is upgrading its ad targeting options with the ability to reach more of the right people.Lookalike audience targeting reaches people who are similar to your ideal customer.“LinkedIn’s lookalike audiences combine the traits of your ideal customer with our rich member and company data to help you market to new professional audiences similar to your existing customers, website visitors and target accounts.”LinkedIn emphasizes the following benefits of lookalike audience targeting:Reach high-converting audiences: Discover audiences similar to those who are already interested in your business.Get results at scale: Extend the reach of your campaigns to more qualified prospects.Engage new target accounts: Target your ads to additional companies you may not have previously considered. These companies match a similar company profile to your ideal customer.LinkedIn says customers in the pilot were able to improve their campaign reach by 5-10x while still reaching the … [Read more...] about LinkedIn Now Lets Marketers Target Ads to ‘Lookalike Audiences’
Google has updated the sitemaps report in Search Console with new features, including the ability to delete a sitemap.Updates to the sitemaps report will let users perform actions such as:Opening the sitemap content in a new tabDeleting a sitemapReviewing granular details for sitemaps with errorsPresenting RSS and Atom feed sitemapsGoogle shared an example screenshot on Twitter:Industry folks seem most enthused about the ‘remove a sitemap’ feature finally being available in the new Search Console.Previously, users could only remove sitemaps by using the classic version of Search Console.Google still hasn’t ported over all features from the classic version to the new version, but the company is clearly still working on it.A note about deleting sitemap filesRemember, deleting a sitemap file from Search Console will only stop the data from being recorded in Search Console. It will not stop the sitemap from being crawled by Google.Google will still know where to find the … [Read more...] about Google Updates the Sitemaps Report in Search Console & Adds Ability to Delete Sitemaps
Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people.Housing, employment, and credit ads can no longer be targeted by age, race, or gender.As Facebook COO Sheryl Sandberg explains in a blog post, these changes are the result of settlement agreements with civil rights organizations.“There is a long history of discrimination in the areas of housing, employment and credit, and this harmful behavior should not happen through Facebook ads.Last year, one of the US’s top housing civil rights organizations, the National Fair Housing Alliance, as well as the American Civil Liberties Union, the Communication Workers of America, and other private parties, filed litigation against us, saying that we need to build stronger protections against abuse.”Here are the changes being implemented as part of Facebook’s settlements with the NFHA, ACLU, CWA, and other groups:Housing, employment or credit ads … [Read more...] about Facebook Removes Targeting Options From Certain Ads to Fight Discrimination