Home > Blog > Is 2019 the year the influencer bubble pops? 16th January 2019 - 5 minutes read Influencer Marketing Social Media Leona McCaul - Influencer Account ManagerBelieve it or not, influencer marketing is much older than the majority of 2019’s most sought after influencers. It may not initially have been in the form of picture perfect Instagram posts, or seamlessly edited YouTube reviews, but it was very much alive in the form of celebrity endorsements and figures of association. Let’s not forget that even as far back as the 1930s, Santa Claus was curated by Coca Cola in a pairing that has truly stood the test of time. Fast forward 70 years and look at the influence that David Beckham had in the success of the iconic Adidas Predator boots. But after so many years of collaborations, endorsements and cultural influence – is 2019 the year this marketing trend kicks the bucket? Will this year be game over for … [Read more...] about Is 2019 the year the influencer bubble pops?
Joost de Valk Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO and an Open Source fanatic. Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to give your images good alt attributes: alt text strengthens the message of your articles with search engine spiders and improves the accessibility of your website. This article explains all about alt tags and title tags and why you should optimize them. Note: the term “alt tag” is a commonly used abbreviation of what’s actually an alt attribute on an img tag. The alt tag of any image on your site should describe what’s on it. Screen readers for the blind and visually impaired will read out this text and therefore make your image accessible. What are alt tags and title tags? This is a complete HTML image tag: <img … [Read more...] about Image SEO: alt tag and title tag optimization • Yoast
Over the past 24-48 hours, I've been seeing some chatter amongst the SEO communities, a bit more in the black hat space, but still chatter. Chatter of a Google search algorithm update touching down the past couple of days.Some are saying it reversed their Medic Update downfalls while others aren't sure if it is related to that. This is all really new and most of the tracking tools show almost no fluctuations over the past day or so. Some of the tools do show the fluctuations but most don't.The WebmasterWorld and Black Hat World communities have this to say:yep. My rankings almost got back where they were before the medic update.Hit me big time. Top 10 ranking pages are now on page 2 -3.content original, long, over 1500 words. Established website with good links no PBN. No idea whats going on.I dont know whether to add more content, increase KW density or wait it out.Same for me, I didn't change anything on my site, I think Google did a resetTraffic went to 1.5k from 4kAll my rankings … [Read more...] about Google Search Ranking Algorithm Update Chatter January 15th
Google's John Mueller confirmed on Twitter that Google may stop fetching your XML Sitemap files if the URLs within them are invalid. He said it is fine to have URLs that redirect but they should load content. If not, Google may simply start ignoring your Sitemaps.John said "We'd stop fetching sitemap files if the URLs are invalid, but if you're returning content or redirecting (which is kinda recommended), we'll keep trying them. It shouldn't cause problems, since overall sitemap files are only a tiny-tiny part of all URLs fetched from a site." So make sure the URLs in your XML Sitemap files for the most part return URLs that load content.Forum discussion at Twitter. … [Read more...] about Google May Ignore Your XML Sitemap If The URLs Are Invalid
The EU is a fun place, they have lots of rules and regulations and want Google to do lots of things that may not benefit the end user. I am not a lawyer, I don't live in the EU but when I saw what Greg Sterling posted on Search Engine Land - I had to share it here.Google shared screen shots of what the proposed search engine results page may look like if the EU passes two provisions Articles 11 & 13. Let me share those screen shots below, but the title and GIF above sum it is - it is a ghost town:Google told Search Engine Land that these screen shots will help you "to understand what the impact of the proposed EU Copyright Directive would be to our users and publisher partners."I suspect maybe that Google is exaggerating a bit but I do not know. Greg goes into way more detail on this at SEL.I cannot imagine Google launching this in the EU regions, it makes no sense.Forum discussion at Twitter. … [Read more...] about Google Tests Ghost Town Like Search Results For The EU