A Twitter discussion brought to attention that some Google search results (SERPs) are dominated by websites displaying FAQPage Scheme Structured Data. The FAQ structured data causes those sites to occupy more space in Google’s SERPs, while crowding out competitors.Slap FAQ on Any Page to Dominate Google Search?SEO professional Lily Ray tweeted a screenshot of a Google search result that was crowded with FAQs.She tweeted:“This is what the SERPs will start to look like as different industries realize you can slap FAQ Schema across basically any page type. We’ll see how long this lasts.”Lily shared a screenshot that clearly shows the top positions of Google’s search results dominated by two sites that are using the FAQ Structured data.How FAQ Structured Data Dominates Google Search ResultsThe FAQ Structured Data is way for Google to provide users with a way to interact with a web page while still on Google in order to find answers to questions.Google … [Read more...] about Is FAQ Structured Data Dominating Google Search?
LinkedIn is introducing skill assessments which allow users to demonstrate their expertise and add a “verified skill” badge to their profile.New research from LinkedIn shows that 76% of professionals wish that employers were able to verify their skills.In response to that feedback, LinkedIn is providing a way for professionals to validate their skills to employers, which can help them stand out amongst other candidates.LinkedIn users who successfully complete an assessment will earn a badge that’s displayed on their profile in LinkedIn Recruiter and LinkedIn Jobs. This will allow hirers to quickly identify qualified candidates.Once an assessment has been passed, LinkedIn will also send relevant job recommendations to qualified users as soon as they’re posted.In an announcement, the company says completing skill assessments can improve one’s chances of getting hired:“When skills are validated you can showcase your proficiency and become more … [Read more...] about LinkedIn Now Has a Way for Users to Verify Their Skills
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Updates Rules For Displaying Reviews Rich Results In Search Results Google has updated its rules for how and when it shows the reviews rich results, the review stars, in the Google search results. In short, the new rules are there is now a defined set of schema types for review snippets, self-serving reviews aren't allowed and name of the thing you are reviewing is required. Google Search Bug Showing Only URLs, No Title Or Descriptions, In Search Results In the past 24 hours or so, I had numerous reports sent to me that searchers are seeing only URLs for the Google search results snippets. The title and description portion of the snippets were missing. Google Search Console Datasets Schema Enhancements Report A Year Later Over a year after Google launched the ability for dataset schema to show up … [Read more...] about Daily Search Forum Recap: September 17, 2019
Snapchat is introducing a new 3D camera mode that adds depth to photos taken with the front-facing cameras of certain phones.The 3D camera mode can be used to create photos that change in appearance based on how a person holds their phone. Tilting the phone from side to side, for example, would show off the spatial detail captured in the image.You can see Snapchat’s new 3D photos in action in the video below:This feature is made possible thanks to the dual front-facing cameras of today’s smartphones. With that said, the new 3D camera mode will only be available on select devices (such as the iPhone X and above). However, any phone can receive and interact with Snapchat’s new 3D photos.This is currently one of the most unique features that Snapchat has over competitors like Instagram. With the launch of the new, more affordable, iPhones just around the corner this new 3D camera mode may prove to be a runaway hit.If that ends up being the case, then it’s only … [Read more...] about Snapchat Introduces 3D Effects for Selfies
See Betteridge’s Law of Headlines for the answer. For those looking to procrastinate, feel free to read on. My interpretation of this is “we’ve had enough of businesses publishing 5-star reviews of themselves on their sites and displaying rating stars in the SERPs for them.” Served Prince GIF … [Read more...] about Did Local Review Spammers Just Get Self-Served?