According to Pandu Nayak, a Google engineer, changes to the Google algorithm are made in real time in response to big world events to reduce to spread of fake news. When a big event is happening, Google increases the weighting of authority signals in its algorithm to display search results with accurate information. Misinformation is common and can quickly spread during tragic events where getting live facts can be difficult. In deliberating these changes, Nayak was quick to point out that no manual intervention is made to remove any search results. In other words, Google aims to reduce the spread of misinformation rather than outright removing any search results. Google has been effectively targeting this issue by starting with understanding what factors cause the issue to arise, and not just simply fixing or removing results without firstly understanding the cause. In determining authoritative sources, Google employees are responsible for checking tweaks to the algorithm factors … [Read more...] about Google tweaks its algorithm when real world crises occur
Sponsored content from social media influencers is getting more expensive, with video content commanding the highest price.In fact, the rising costs are listed as one of the top marketing challenges when it comes to working with influencers.A new report from eMarketer reveals that even nano-influencers, defined as having between 500 and 5,000 followers, make an average of $315 per YouTube video.The price of sponsored video content goes up, of course, for influencers with larger followings.People with followings between 30,000 and 500,000, called “power” influencers, make an average of $782 per video.Data shows that brands pay well for video content on Instagram, too. Nano-influencers make an average of $114 per video post, $100 for an image post, and $43 for a story.Power influencers make an average of $775 for an Instagram video, $507 for an image post, and $210 for a story.Anyone with over 500,000 followers is considered a “celebrity,” and make thousands of … [Read more...] about New Data Reveals How Much Brands Are Paying Influencers
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Former Google Engineer: Google Hasn't Used PageRank Since 2006 A former Google engineer named Jonathan Tang who worked at Google on search between 2009 and 2014 said Google hasn't used PageRank since 2006. He said this in a Hacker News thread yesterday. Google: We Made Over 3,200 Changes With 654,680 Experiments In Search Last Year Although I am tired of Google saying they make thousands of changes per year to search, I do like when they release updated numbers here. Yesterday, Danny Sullivan from Google published a blog post saying Google made 3,200 changes to its search systems last year. Google Fixed The Missing Or Suspended Google My Business Listings We have been tracking the issue with Google My Business listings going missing maybe due to suspensions and other rumors around shortnames. But as we … [Read more...] about Daily Search Forum Recap: July 16, 2019
Jul 16, 2019 by Shanti Shunn Search Engine Optimization Vizion Interactive To get a complete understanding of what Google Search Console (GSC) is, consider what it is not. Before GSC, verifying a website’s property domain required setting up at minimum, 4 different property views. These variations include http and https, with and without www. Whether an SEO company is doing the work or not, the bottom line is, time is spent. Site owners would manage these and other sub-domains individually. After that, the fragmented information would be useless or challenging to read. Now, Google Search Console is the domain property that takes care of those challenges.What Is It?Google Search Console “domain properties” is the new way to verify, search, and combine all data from existing URL’s. With domain properties, there is no need to manually combine data. Instead GSC domain properties combines all protocols, sub-domains, and paths for a website. This includes websites … [Read more...] about Google Search Console Domain Property: Get it Now
Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Jenny Halasz and Kristine Schachinger. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!Welcome to another edition of Ask an SEO! Today’s question comes from Steven in Connecticut:If you change an article of content on your website by just changing its title, could that cause a drop in traffic? Does Google see that as an attempt to game the system? We recently changed the titles of a few articles on our site and saw a significant drop in traffic. What do you think?The simple answer to this question is yes, changing title tags can cause a rankings drop.While, no, Google does not see this as a way to game the system as their needs to be a consistency between what the title tag terms and what terms are in the content on the page itself.Let’s elaborate.Title Tags & RankingsWhile title tags used to be one of the very few … [Read more...] about Can Changing Titles Cause a Ranking Drop?