Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google: Sites Rank Well For A Short Period Of Time Google's John Mueller said it is normal for a site to rank well for a short period of time for a specific query. He said on Twitter "It can happen that a site ranks or a short period of time for a query." It can happen a lot. Google: Says Dates On Articles Makes It Easier To Recognize High-Quality Evergreen Content Google's John Mueller again is saying that putting dates on content and articles is a good thing for the quality of a piece of content on the web. John said on Twitter the other day "Better for me is to know what the date was, that makes it easier to recognize high-quality evergreen content." Google: You Should Document If A Doctor Reviewed Your Medical Content Google's John Mueller was asked how should a web site document that its medical and … [Read more...] about Daily Search Forum Recap: August 20, 2019
Fake News: Google Not Indexing New Content Again? Testing…
Update: It seems Google is indexing new content fine - sorry for the false alarm, but I had to test this myself to be sure and my test shows Google is indexing news content fine - at least from this site.This story is in Google's index:Google may not be indexing new content once again. This post will act as a test to see if Google is able to index this story in a timely fashion. It seems the last time Google has indexed a new piece of content on the NY Times or Wall Street Journal was over an hour ago, and these sites publish content all the time.Here are screen shots of Google News sorted by most recent for these two publications (click to enlarge the images):Earlier this month, Google was unable to index new content for 24 hours or so - it was resolved the next morning. This happened again in April and also a de-indexing issue prior to that. Google did issue an explanation on April 13th about these issues but it seems we might be having another issue with indexing again.Are you … [Read more...] about Fake News: Google Not Indexing New Content Again? Testing…
Google’s Lightweight Search App ‘Google Go’ Available Worldwide
Google Go, a scaled-down alternative to the flagship Google app, is now available to all Android users worldwide.Previously, Google Go was only available in select countries where a majority of citizens are using low-spec Android phones.Google Go is optimized to run fast on low-spec phones because it uses less storage and less memory. Given that it’s so lightweight, Google Go also works well in locations where wireless connections tend to be slow or unstable.Realizing that more people can also benefit from a lightweight Google app, the company has decided to roll it out to all Android users:“Millions of people have already used Google Go to find information on the web and make sense of the world around them. But we know that people everywhere can sometimes struggle with spotty connections, phone storage, and reading or translating text.”In addition to using less memory, less storage, and working well with spotty internet connections – Google Go offers some … [Read more...] about Google’s Lightweight Search App ‘Google Go’ Available Worldwide
Six beloved content marketing tools recommended by the pros
Are you going about your content marketing as effectively and efficiently as possible? There are a lot of different content marketing tools out there, with new ones appearing faster than you can keep up. You might be tempted to keep trying new things, but have you chosen the best software for the job at hand? One great way to find the best content marketing tools is to take a look at what the pros are using and recommending. Here are six of the best, as recommended by six top content marketers. 1. BuzzSumo – Recommended by Neil Patel Whitepaper All About Click Fraud and How You Can Block ItWhat Customers Expect in the Age of AIThe Call Tracking Study Guide for MarketersThe Definitive Guide to Online Listings for Restaurant Brands What is it? BuzzSumo is hugely popular within the content marketing industry. It allows you to look up your competitor’s sites (or a keyword) and see what content is performing best – listing the number of social media engagements … [Read more...] about Six beloved content marketing tools recommended by the pros
4 Tips for Optimizing Terrible Websites
If you have worked in digital marketing for a few years, you will have experienced terrible websites.It’s that moment when you begin work on a new project and the reality of a website’s current ability to perform hits you, and it hits you hard.It may be a hand-coded underloved site which has no clear purpose for being.It could be a vast online entity which has had content bolted onto it systematically over many years without any thought, care, or attention paid.Websites are not inherently terrible, and every website can be saved (although sometimes it can be a better strategic choice to start again).Here are four tips you can use to help bring websites back to life.1. Take a Step Back & BreatheWhen you start working on a website that has major SEO problems and performance issues, you may be tempted to jump in and fix as much as you can as fast as possible.However, you must tune out all the noise and make sure you complete all optimization fundamentals.The first … [Read more...] about 4 Tips for Optimizing Terrible Websites