In our Yoast SEO Premium 9.0 release, we added great functionality that will help you write SEO-friendly texts. We’ve been working on it for some time now, and the software and our techniques are really smart and advanced. So, at Yoast, we’re very proud of our premium SEO analysis. But why do YOU need this? Will it help you? What’s in it for you? We’d like to celebrate the release of Yoast SEO 9.0 with you, so Yoast SEO Premium is on sale!Get Yoast SEO Premium now »Only €79 €69 (ex VAT) for 1 site Google is smart; we need to be smart too! Google can read texts. It can figure out what a text is about. In the old days, you needed to stuff your text with keywords to make sure people would find you. Google does not like that anymore. It makes your text a terrible read. Google understands that. Content stuffed with keywords do not rank high anymore. You need to use synonyms and related keywords in your content to make it pleasant to read and to … [Read more...] about Premium SEO analysis: As smart as Google • Yoast
Google: IP Addresses Don’t Matter For Backlinks & Search Rankings
Google's John Mueller responded "nope" when asked if IP addresses matter for backlinks and search rankings. Like does it matter if some of your links to your US site come from Australia? Stuff like that.John responded this this on Twitter when asked "does the IP address location make any difference in rankings for a site? I have a site for a US based company and the IP is in Utah, but some services online show it from Australia. Is it a problem for a US service to have a site "in" Australia?" Then another SEO said yes, "But I believe IPs do matter when it comes to your backlink profile." John simply responded "nope."Here are those tweets: Many SEOs believe IP c-blocks matter when doing SEO and linking. But Google has been down playing the significance of IP addresses for years and years.Forum discussion at Twitter. … [Read more...] about Google: IP Addresses Don’t Matter For Backlinks & Search Rankings
Google Link Penalty Can Remove Rich Snippets/Results
Google has said they can issue a rich snippets or results manual action, removing the ability for the site from showing rich results in the Google listings. But do other penalties, like link penalties, also result in removal of rich snippets? It appears that may be the case.A Google Webmaster Help thread has a webmaster complaining his site is not showing rich results and snippets in the Google search results. A lot of people offered up advice but then Google's Aaseesh posted saying the site has an inorganic links issue and has been issued a manual action.Google linked the webmaster to the link schemes help document for more information.Google has said, it isn't uncommon for a site that has one manual action, may have others or other algorithmic issues in ranking.So maybe this is one of the issues and maybe this is not the only reason the site is not showing rich results in Google? But clearly, this Googler cited this as a reason. A site with inorganic links is not trusted by … [Read more...] about Google Link Penalty Can Remove Rich Snippets/Results
Google My Business Personal Account Migration To Organizational Account Tool
Google has posted a new help document that walks you through the process of migrating your Google My Business listings from a personal account to an organization account. Kara from Google wrote in the Google My Business Help thread "When we launched the agency dashboard in June, some agencies struggled to smoothly migrate listings to organization accounts. Thanks to that feedback, we've now launched a new tool to help streamline the process of transferring listings to organization accounts!"The tool is available at this location.It basically is a step by step process, walking you through how to convert your account from a personal account to an organizational account.Google also posted about it on Twitter: So check it out over here.Forum discussion at Google My Business Help. … [Read more...] about Google My Business Personal Account Migration To Organizational Account Tool
Google Hardware Stores
Google is testing Google Hardware Stores across New York City and Chicago now. These seem a bit different than the pop up stores they have been doing, although Google is also calling them pop up stores.Google shared this photo of one on Twitter.This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers. … [Read more...] about Google Hardware Stores