Episode Overview Welcome to the fifth and final episode of Content Optimization Week on the Voices of Search Podcast. In this episode we’ll be reviewing the topics we discussed earlier in the week while diving into the data and tools that you can use to optimize your entire content marketing strategy. Join Ben and our special guest, Marlon Glover, Content Services Team Lead at Searchmetrics as they dive into the gathering and utilization of data to optimize your content funnel. iTunes Overcast Spotify Stitcher Episode Transcript Ben: Welcome back to Content Optimization Week on the Voices of Search podcast. I’m your host Benjamin Shapiro, and this week we’re going to publish an episode every day talking about what you need to know to optimize every stage of your content marketing funnel. Joining us for … [Read more...] about Voices of Search Podcast: Using Data to Optimize Content for Each Stage of the Funnel
The Latest Google Search Console Updates: What You Need to Know
Updates to Google Search Console are coming fast and furious. Even for the most eagle-eyed of SEO professionals, it can be hard to keep on top of all of the latest developments.As such, I thought it would be helpful to provide an easy-to-digest overview of what we know about Google’s plans to migrate features over from the old version, as well as looking at the evolution of the new version of Search Console.I’ll aim to keep this post updated with the latest releases and developments, but don’t hesitate to drop me a message if I’ve missed anything.What’s Been/Being Migrated to the New Search Console?The chief source of confusion about the new version of Search Console has been around how Google is dealing with the transition from the old version, as not all of the features are being moved directly into the new version.Instead, Google is taking the opportunity to reassess the tools and reports that they provide to be more useful for users and to align more … [Read more...] about The Latest Google Search Console Updates: What You Need to Know
Google: Don’t Break The Rules Even If Competitors Are
Google's John Mueller at least twice this week had to respond on Twitter suggesting that SEOs do not break the rules, go against the Google webmaster guidelines, simply because others are getting away with it. He said it two different ways to two different people this week: Good example, but truth is, many do go above the speed limit all the time. :) Just because someone is doing something against Google's guidelines and they rank well in Google, it doesn't mean what they are doing is helping them rank. Forum discussion at Twitter. … [Read more...] about Google: Don’t Break The Rules Even If Competitors Are
Google Flights Search Results Box Drops
When you do flight related queries for travel, often you would see a search box at the top showing the vertical search feature from Google Flights. Well, it seems the number of times that box shows up has significantly dropped over the past 24 hours.Reshav Singh notified me on Twitter that they are not showing up as much and asked me if this is a bug or a feature. I was able to see them for some test queries but it seems he is right, there was a huge decline in how often they will show up.RankRanger's SERP tracker features shows it went from showing up for 0.77% of the queries they track down to 0.28% of queries. That is a pretty big decline! Here is their chart: I wonder if this is a EU regulation change or a bug or something else?Forum discussion at Twitter. … [Read more...] about Google Flights Search Results Box Drops
Google News Search Related Coverage Expandable Snippet Carousel
Here is a GIF of what I think is a new form of snippet feature in the Google News mobile search results. You can see how under the snippet, there is a link to expand to show "related coverage." When you click on it, it expands and shows more stories in a carousel interface.These screen shots were provided by Ankit Srivastava on Twitter:I don't believe I have seen this interface in the Google News search results before but I don't use Google News search on my mobile phone a ton.Forum discussion at Twitter. … [Read more...] about Google News Search Related Coverage Expandable Snippet Carousel