To get a web page to the top of Google search results you need to play the game of search engine optimisation (SEO). Implementing SEO effectively requires a degree of experience and expertise – going in blind invites a whole range of issues that will set you back further behind than when you started. The best way to ensure your SEO is well-researched, strategized and implemented effectively is to engage a professional digital marketing firm like SEO Shark. Our team of highly talented digital marketers, web designers and content writers ensure that you get a comprehensive SEO campaign that hits all the bases and takes your website to the next level of exposure. Whether you choose to do SEO in-house or via a 3rd party, the following will look at some tips for how to get a web page to the top of Google search results. Perform keyword research The first and foremost step in any SEO campaign is keyword research. This is the process by which your business identifies what its most … [Read more...] about How to get your web page to the top of Google
Google’s John Mueller Discusses June 2019 Update Recovery
Google’s John Mueller was asked in a Webmaster Hangout what to do if a site is suffering a traffic loss due to Google’s June 2019 broad core algorithm update. John Mueller’s answer provided insights into understanding what is happening.Then Mueller provided hope that Google may offer further guidance on what to do.Webmaster Asks If It’s a Content Issue?The person making the question states they’re a news publisher. They ask that because they deal in content, that it may be that the core update issue for them is content related.Here is the question:“We’re a news publisher website, primarily focusing on the business finance vertical. we probably have been impacted by the June Core Update as we’ve seen a drastic traffic drop from the June 1st week.Agreed that the update specifies that there are no fixes and no major changes that need to be made to lower the impact.But for a publisher whose core area is content news, doesn’t it signal … [Read more...] about Google’s John Mueller Discusses June 2019 Update Recovery
Daily Search Forum Recap: June 14, 2019
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Core Update News, Icons In Search Bar, Bing Bulk URLs, Google Conferences & My New Vlog This week I am testing out a new camera, not sure if I will use it for this format but I will for the new vlog. Google finished rolling out the June 2019 core update on June 8th... Sudden Spike In Google Search Console Errors & Google My Business Suspensions I am hearing reports of two separate increases or sudden spikes across both Google Search Console and Google My Business. Some are reporting that within Google Search Console there has been a sudden spike in errors within the error reports. And some are reporting massive increases in suspension notifications within Google My Business. Google Top Stories Full Coverage Button I am pretty sure the "full coverage" button for the … [Read more...] about Daily Search Forum Recap: June 14, 2019
Google Rolls Out a New Look for Desktop Search Results
Google has widely rolled out a new design for desktop search results which features colorful icons in the top navigation bar.Google was initially spotted testing the new look back in March. As of today, it appears that everyone has access to the new design.Previously, the top navigation menu was just text, so this adds a little more character to the search results pages.You can see in the examples below how the new icons light up with color when they’re selected.Today’s changes to desktop search results are purely cosmetic, as everything still functions the same way.There are no noticeable changes to how search results are presented underneath the top navigation bar. … [Read more...] about Google Rolls Out a New Look for Desktop Search Results
Location Extensions Augmented Advertisements
When a Google Patent uses the word “Content” they often mean advertisements, rather than just the content on a website. That was true when I wrote about a Google patent about combining advertisements and organic results in the post Google to Offer Combined Content (Paid and Organic) Search Results I don’t often write about paid search here, but sometimes see something interesting enough to write about. We’ve been seeing some of the features from organic search appearing in paid search results, such as sitelink extensions, and Structured Snippets extensions. Google has written up extensions, which are ways of adding additional information to advertisements “to maximize the performance of text ads.” One specific type of extension is a location extension. Location Extensions can add information to an advertisement that you bid upon that can exhibit more information to your ad, such as: Google Ads location extensions allow you to show your business … [Read more...] about Location Extensions Augmented Advertisements