About Latest PostsMarvin RussellFounded MySiteAuditor • Former Agency Owner • Let's connect on Twitter Latest posts by Marvin Russell (see all) 6 Simple Lessons I Learned Selling My SEO Agency - December 12, 2018 Free SEO Sales Pitch Presentation - November 1, 2018 10 Free Keyword Research Tools – 2018 Edition - October 17, 2018 For 10+ years I ran a digital marketing agency that specialized in SEO. Then came the idea for MySiteAuditor. It took off way faster than I expected and before long, it was all I could think about. A SaaS with a fast growing MRR, little to no overheard, and zero customer acquisition costs looked so appealing compared to a team of employees, office politics, clients, and endless sales meetings. I knew what I had to do. I needed to prepare my agency for acquisition. This was an exciting and crazy time in my life so I’ll have to go into more detail in future posts. For now, I’ll just share a … [Read more...] about 6 Simple Lessons I Learned Selling My SEO Agency
Facebook is now testing ads in search results, which are available to businesses in the automotive, retail, and e-commerce industries.The ads will be displayed to users in the United States and Canada.Facebook search ads may be expanded to more countries based on the results of this initial test.Facebook vs. GoogleIt’s fair to say that Facebook is now offering an ad product that competes with Google’s search ads.Although Facebook search ads will obviously be limited to appearing on Facebook, they are still competing for the same advertising dollars.Businesses now have to ask themselves if it would be more beneficial for their ads to show up in Google search or Facebook search.How Facebook Search Ads WorkWhen creating a campaign in Facebook Ads Manager, businesses in eligible categories will see ‘Search Results’ as a placement option.The search results option can be selected as an additional placement when creating news feed campaigns.Businesses cannot run search … [Read more...] about Facebook Search Ads are Now Available to Select Businesses in North America
Here’s a quiz for you… How many times should you exact match the keyphrase in your web copy? a. Five times b. At least once every 100 words c. At least once per paragraph d. At least seven times, but no more than 15 for a 700-word article The answer? None of the above. OK, I know that was a trick question. But, I phrased it like that to showcase the weird rules some SEO writers follow. There is no reason to tie yourself (and your copy) up in knots anymore. In short: You can throw the “exact match” rule out the window! (It’s time to do a little happy dance!) :) Google has grown up (a little bit) “But Heather,” you say. “I thought you had to exact match a keyphrase multiple times. Otherwise the page won’t position well.” In fact, one man from the SEO Copywriting LinkedIn group complained that one client forced him to exact match multiple long-tail search terms in the content. Imagine stumbling … [Read more...] about How Many Times Should You Exact Match the Keyphrase?
Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place.The new CTA extension for video ads can be applied to TrueView in-stream ads, and later, to Bumper ads and TrueView video discovery ads.Advertisers can use the extension when their primary objective is to drive awareness or consideration, rather than clicks and conversions.Google reminds advertisers that TrueView for action ads are still the best option for driving conversions or clicks to a website.Here is an example of what the new call-to-action extension will look like when applied to a TrueView in-stream ad:Google offered little else in terms of detail about the new extension, but I expect more will be revealed by the time it launches in January.Subscribe to SEJGet our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! … [Read more...] about Google to Roll Out New Call-to-Action Extension for Video Ads
For the uninitiated, Google’s Webmaster Trends Analyst John Mueller generously runs Hangouts every other week where SEO professionals can get their burning questions answered.In 2018 alone, Mueller has provided us with hundreds of noteworthy answers that continue to inform our understanding of SEO.Read on for 36 of Mueller’s most important insights of the year, categorized into key SEO topic areas.Mobile-First1. Sites Still Waiting to Be Switched over to Mobile-First Indexing Aren’t Necessarily Not ReadyAlthough a large proportion of sites have now been switched over to mobile-first indexing, sites that are yet to be moved over aren’t necessarily not ready for it.2. After a Site Has Been Switched to Mobile-First Indexing, Content Parity Won’t Be an Issue Because the Desktop Version Won’t Be Used for IndexingContent parity across mobile and desktop versions of a site is important in order for it to be switched over to mobile-first indexing.Once the … [Read more...] about Top 36 SEO Insights of the Year from Google’s John Mueller