All Things SEO Column

Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search. However, you can’t simply create content for content’s sake and expect to achieve any results. Millions of blog posts are published … [Read more...] about SEO content strategy: How to grow visits by 300% in one year

Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web business or social platform, where they do everything they can to keep you engaged and on that platform. This can’t have escaped … [Read more...] about Targeting featured snippet and ‘People also ask’ SERP features

Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit … [Read more...] about 7 on-site SEO problems that hold back e-commerce sites

Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives your consumer interactions, engagements, experiences and, ultimately, conversions. However, only 41 percent of marketers think their … [Read more...] about 14 ways to get smarter with your content and SEO

Most SEOs have heard by now that moving web pages with forms to HTTPS is necessary to avoid being shown as “not secure” in Chrome 62. Moving to HTTPS is a good step to take for a number of reasons, but there is also an unique SEO opportunity which is often overlooked … [Read more...] about Moving to HTTPS? Don’t miss this unique opportunity!

Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. Until now. Last month, Google’s Developer Relations Group publicly published five different guides aimed at helping … [Read more...] about ‘High-quality content’ tips from Google’s own style guides

The website conversion process starts with driving traffic to your site, but not just any traffic — it needs to be targeted traffic. That’s a small, but crucial, detail. What’s the danger of “untargeted” traffic? Well, for one, it’s a huge … [Read more...] about 4 (not so) ordinary conversion elements you may be abusing

They say a picture is worth a thousand words — and wow, are they correct! Today, I’m going to illustrate powerful ways to visualize your site structure, specifically as it relates to pages that acquire incoming links; however, we’ll also discuss other … [Read more...] about Visually understanding your site structure and external link weight impact

Disclaimer: All criticism of Google spokespeople contained herein is impersonal in nature. I know they are only representing the internal direction of the company and not acting independently. They do strive to be as helpful as they can. When former head of web spam Matt Cutts … [Read more...] about The trouble with ‘Fred’

With Google’s continued focus on user experience and engagement metrics in recent algorithm updates, it’s become even more important for marketers to pay attention to how fast their sites are. Page speed has long been a ranking factor for desktop search results, and … [Read more...] about The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)