share tweet share pin it e-mail share Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads in the British, German and French search results are provided by external services, Searchmetrics’ 2018 Google Shopping Study reveals. However, traditional product and price comparison portals are hardly found in these ads. Most are occupied by marketing agencies who bid for ads on behalf of online shops. Now, several large comparison sites, including Idealo and Comparado, have made a complaint to the European Commission. Their position is that Google Shopping’s distribution of ads is no fairer than before and they demand that the EU take further measures against Google. Shopping Study 2018 Google Shopping today: The competitive landscape In June 2017, the European Commission found that Google had been abusing its market dominance in the area of shopping ads, and … [Read more...] about Google Shopping 2018: Fake Competition?
share tweet share pin it e-mail share There aren’t many companies that are still completely resisting digital transformation. Because any that are probably went extinct a while ago. But this doesn’t mean all companies have worked out what it takes to successfully transition their activities online. In this article, I want to run down seven ways companies get their digital transformation wrong and highlight the dangers of underestimating the disruption that going digital can mean for your business. I’m Svetlana Stanković and, as Team Lead SEO Consulting at the Searchmetrics Digital Strategies Group, I help our clients transform their businesses for the digital age. The Searchmetrics Digital Strategies Group specializes in supporting the digital transformation of companies. Let our experts show you where your business is on the road to digitization: How digital is my company? Video: Digital Transformation: From Dinosaur to Unicorn If … [Read more...] about Digital Transformation: 7 Mistakes you Might be Making
share tweet share pin it e-mail share The holiday season sees marketing departments everywhere investing heavily in paid advertising, both on- and offline, as they compete for shoppers’ attention. However, as finding the perfect gift usually means doing a lot of online research, prominence in organic search in December is essential for retailers looking to make a success of their holiday season. The question is: What factors does Google consider when ranking eCommerce sites? What are users entering eCommerce-related queries looking for? Read on to find out what matters for high rankings in eCommerce in 2018. Ranking Factors Webinar with Marcus Tober – sign up now On 11th of December, Searchmetrics will be hosting a webinar, where CTO and Founder, Marcus Tober, will explain the topic of ranking factors for niches. Sign up to learn more about what it takes for online shops and sites of all industries to rank on Google. Sign up for the webinar … [Read more...] about Ranking factors for retailers
share tweet share pin it e-mail share Update November 13th, 2018: According to official Google Page Speed Insights Release Notes, Google Lighthouse Data is now used as the analysis engine to determine a website’s page speed performance. Lighthouse can also be used to investigate the overall performance of a website and explore individual ranking factors. What is behind Google Lighthouse Data, how do you conduct Lighthouse Audits and which conclusions can be drawn from Google’s further priorization of this open-source project? Searchmetrics CTO & founder Marcus Tober revealed certain details, examples and benchmarks in his talk “When they go big, we go better: A New Take on Understanding Google Rankings” at 3XE in Dublin mid-October. If you want to find out more about this topic, we’re happy to share the full deck. “A New Take on Understanding Google Rankings” by Marcus Tober The immediate aftermath of the … [Read more...] about From Speed Update to Lighthouse Insights: Expert Voices on Google Page Speed Optimization
share tweet share pin it e-mail share The German Q&A platform, gutefrage (www.gutefrage.net), has one of the biggest online audiences in Germany – and yet in the past it has often featured in the loser lists following Google Updates. In this success story, Melanie Ruf, Head of SEO at gutefrage.net, explains how the platform implemented an SEO strategy that helped it to a 150% boost in SEO Visibility following the Google Core Update in August 2018. If you’re in rush, you can get the bitesize case study with all the most important details of this success story here. Otherwise read on below for more detailed background and strategic insights. Read the Case Study Overview: What is gutefrage? gutefrage is run by gutefrage.net GmbH, a 100% subsidiary of Holtzbrinck Digital GmbH. With around 17 million unique users a month (AGOF digital daily facts, August 2018), the Q&A platform has, since its foundation in 2006, been one of Germany’s … [Read more...] about gutefrage and SEO: A Success Story