By Amanda Geisler / September 25, 2018 Analytics Google Analytics Google Analytics 360 When Does Sampling Happen? Sampling can happen when you apply segments, secondary dimensions, or filter your Google Analytics reports. Whenever we modify our standard reports or create custom reports, Google has to query our data, which can lead to sampling. Basically, Google estimates the data based on a percentage of sessions. Jonathan wrote an awesome post that gets into the nitty-gritty of how accurate sampling is in Google Analytics. The threshold for sampling is 500k sessions at the property level for Google Analytics Standard or 100M sessions at the view level for Analytics 360 for your date range. Sampling at the property level means that you can’t use filters on your views to limit the number of sessions. How Do I Know If My Reports Are Being Sampled? Google is constantly updating and improving the Google Analytics interface, and that includes sampling warnings. In the past, you may … [Read more...] about Are My Google Analytics Reports Being Sampled?
Redesigning even a single website can have a major impact from an analytics perspective, and should be prepared for, evaluated on, and acted on from multiple aspects. The objective of this post is to detail how your website or brand can 1) prepare, 2) evaluate, and 3) act on what is necessary for a redesign from an analytics perspective. These steps should be repeated for every site that is being redesigned (individually by property). Making the Google Analytics (GA) Property Decision When redesigning a website, choosing whether to keep a current GA property or migrate to a brand new property is an important (and should be one of the very first) decisions made as you prepare for relaunch. There are two options: Maintain the same GA properties post-redesign, keeping a continuous single property of GA data for each site. Create new GA properties for each site, splitting out data pre and post redesign for each. Below, you’ll find the Seer Analytics teams’ … [Read more...] about Analytics Best Practice Guide: Going Through a Redesign
By Abigail Matchett / September 13, 2018 Analytics Google Analytics Google Tag Manager Data quality issues can plague a Google Analytics account, making analysis difficult, time-consuming, or at its worst, leading to incorrect conclusions. There are many ways to affect the data that you collect and use in Google Analytics, and with recent improvements to Google Tag Manager, it’s even easier to have clean, readable data. For each data challenge, you can typically address the problem either on the “sending” side or on the “reporting” side, with generally the same final result. Which one you choose is often a question of internal team dynamics – who has the technical know-how, the right access, and the time and focus to address these problems. Why Should We Format & Filter? Let’s take a step back to talk about why scrubbing, formatting, and filtering our data is so important in the first place. Reason #1: Data Consistency Data consistency … [Read more...] about Cleaning Your Data with Google Tag Manager and Google Analytics
Sep 12, 2018 by Kristien Matelski Analytics, Search Engine Optimization Vizion Interactive As a marketer, the amount of data, metrics, and information out there can feel overwhelming. Organizing data in a way that allows you to actually use it to benefit your business takes using the right tools at your disposal. One of the best (free!) tools out there is the Google Analytics Dashboard. The Analytics Dashboard lets you easily organize, categorize, and view different metrics in ways that can actually be useful. Follow the steps in this Google Analytics Tutorial to create a new Dashboard, customize it, and start analyzing metrics like a pro. Sign Up for Google Analytics Before you can set up a Google Analytics Dashboard, you need Google Analytics. Visit the Analytics sign up page to either sign in to your existing account or create a new one. If you already have an account, log in and go to the website profile that you wish to create the Analytics Dashboard for. Create a Customized … [Read more...] about How to Set Up Your Google Analytics Dashboard
By Jayna Grassel / August 29, 2018 Analytics Google AdWords Google Analytics Paid Search Search Engine Optimization Trainings Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our specialty areas. Learn how a few quick-hitting digital marketing wins could set up your organization for similar success. Four Hours of Learning, Questions and Discussion A few weeks ago, we invited 412FoodRescue to our offices for a half-day digital training session. We shared information about SEO, Paid Search and Google Analytics. Our goal was to equip the nonprofit team with best practices and provide quick wins to support their ever-expanding mission. … [Read more...] about A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing