There’s a lot to learn if you are new to using call tracking, so we put it all in one place for you in the new Invoca Call Tracking Study Guide for Marketers. The Call Tracking Study Guide for Marketers makes it easy for you to learn everything about: How call tracking and analytics platforms work Why marketers need call tracking How to use AI-powered call tracking to optimize digital marketing Improving the customer experience Real-world use cases, results, and customer case studies This is the all-encompassing guide, the ultimate course, and, dare I say, the call tracking canon. Whether you are using call analytics for the first time, brushing up before you select a new vendor, or learning how to do more with Invoca, this is what you need to read. Fill in the form below to download your complimentary copy of the guide. … [Read more...] about The Call Tracking Study Guide for Marketers
As brands are rapidly implementing new technologies to improve customer experiences, most customer believe that the future should entail of human and automated support. The future should comprise of automation, AI and humans working together to deliver emotionally intelligent customer experiences. Key Highlights that this report covers: Emotional Quotient (EQ) is of utmost importance to brands to create a positive experience for customers Creation of that positive experience involves tapping into AI ti improve the situation AI can help service representatives better understand previous customer actions, observed interests, and preferences and align this information with available offers to quickly resolve issues. Fill in the form below to download your complimentary copy of the guide. … [Read more...] about What Customers Expect in the Age of AI
Written By: Catherine Blake and Michael Sherrod. Introducing App + Web Properties in Google Analytics Who wouldn’t want to know how mobile app experiences lead users to engage with and convert on-site (or vice versa)? Last week, Google announced the launch of the new App + Web property type in Google Analytics to help answer this very question! While this version is still in Beta, its goal is to solve a disconnect in digital analytics: gathering app and website data for measurement in a single place. This presents new and exciting opportunities for those who collect and analyze both app and website data. So what does this mean for you? Let’s dive in and find out! A New Solution for Cross-Platform Analytics In recent years, the user journey has evolved to include more touchpoints throughout the digital marketing funnel. Mobile apps are everywhere today, generating more than $365 billion globally in 2018. With more users interacting with brands across apps and … [Read more...] about Google Analytics App + Web
Day after day, I’m hearing (and seeing) a common refrain in Seer halls, at conferences, and on Twitter: we love data! The more you have, the better. Keep the new data sources coming. I don’t completely disagree with this (it’s all about big data after all), but I think that by asking for more and more data, we’re ignoring opportunities to “recycle” data we already have to find new and different insights. Think about it–if you’re working at a full-service agency, your overall team may have access to a client’s Google Analytics and Adwords, SEMRush, STAT, HotJar, SurveyMonkey, SpyFu, Twitter Analytics, etc. While you may only look at a handful of tools, your team overall is probably inundated with data that we’re only half using. It’s not the end of the world to not leverage data as best as it could, but what if you could find potential SEO content opportunities that PPC is spending over $165k on that could be a … [Read more...] about How to “Recycle” PPC & Analytics Audience Data for SEO
There are a number of metrics that business owners and marketers have to wrap their head around, meaning it can be challenging to keep up with it all. One of the most important metrics to educate yourself on are your bounce rate analytics, as these figures directly affect your SEO. Your bounce rate reveals the percentage of people that land on your site but don’t take any action on the page they reach. Because they haven’t clicked any links, a ‘read more’ tab, menu item or anything else on your page, the Google Analytics server never receives a trigger from the visitor. The user has therefore bounced off your page, never engaging with the landing page and ending their visit after glancing at just one page. The bounce rate therefore helps you ascertain the quality and relevance of your page to the audience. A high bounce rate indicates that visitors aren’t finding what they are looking for when they reach your page, that the content is low quality or that … [Read more...] about What is your Bounce Rate and Why Does it Matter for SEO?