Because of how easy it is today for businesses to build strong social media followings, basic engagement can improve everything from brand awareness and online reputation to traffic and revenue. Keyword rankings lack the power of social media because they are not proactive means of engagement, and they don’t necessarily connect brands with the type of qualified traffic that exists and is readily available in communities like Reddit or Instagram. … [Read more...] about Do organic keyword rankings matter anymore?
“Don’t stress about using every available character of text. In headlines we found that there isn’t much difference in CTR between longer and shorter ones. For the new longer description though, we see that longer ones outperform shorter ones. This is in line with Google’s own guidance that sometimes short headlines are all you need, especially when you have a well-known brand.” … [Read more...] about Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
SMX West goes beyond the 60+ sessions, keynotes, clinics and special Google and Bing tracks. You’ll have opportunities to connect with the search marketing community at multiple networking events including the recently announced Google Dance and Janes of Digital. You’ll also find solutions that make your life easier in the Expo hall. … [Read more...] about Be the first to see the updated SMX West agenda
To circumvent this issue, both Google and Bing previously allowed pharma brands to utilize Vanity URLs. These essentially were unbranded URLs that redirected to a brand website. For example, www.heartfailuremeds.com would redirect to www.brand.com. This way, the ad would not show the brand name but would show www.heartfailuremeds.com instead. This practice, of course, is against regulations for all advertisers outside of pharma. … [Read more...] about The essential guide to pharma SEM
Shoppers tend to spend less on non-significant others. So the tip here is to focus on affordable gifts if targeting consumers who are shopping for coworkers, family, pets and so on. Kick Valentine’s Day campaigns off in January to capture early shoppers and beat the Valentine’s Day rush. Valentine’s Day shopping ramps up in first two weeks of February, with clicks spiking between February 7 and February 14 (see graph below). Three out of 10 people buy gifts on Valentine’s Day, so continue full steam ahead with your budget on February 14. Continue advertising on February 15 if you to target Singles Awareness Day purchases. … [Read more...] about What’s love got to do with Valentine’s Day?