Get Listed As noted earlier, the Apple Watch will be using Bing as its default search engine. That means if you want your business to be found, you’re going to need to be listed on Bing – which you can do by claiming your business on Bing Places. That doesn’t, however, mean you should completely ignore the Big G. On top of being listed on Bing, you also need to claim your business on Google My Business – which will help customers find you on search, Maps, and Google+. … [Read more...] about How Will Apple Watch Handle Local Search?
Siri co-founder Dag Kittlaus, now CEO of Viv, saw Siri explicitly as the successor to traditional search. One of his objectives was to eliminate the awkwardness of the mobile SERP. Yet with its announcement of Google Home last week, Mountain View ironically comes the closest to realizing Kittlaus’ vision so far. I say that because of the integration of third-party services from Uber, Pandora, OpenTable, Spotify, WhatsApp and Ticketmaster. … [Read more...] about Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]
The reality, though, is that such a change wouldn’t necessarily be that big a deal for paid search programs. Yes, mobile (phones and tablets combined) now produces over half of Google’s searches, and iOS devices account for about two-thirds of that mobile volume in the US, but most users would switch back to Google as their default engine (as they did when Yahoo became the default for Firefox), and the traffic that Google did lose would almost certainly be picked up and be monetized by Bing or Yahoo. … [Read more...] about How Apple Could Play Spoiler For The Search Ad Business
Google remains in Safari, however. This is despite the fact that the long-term deal between Apple and Google is widely assumed to have expired months ago. Google said last May that the deal wasn’t quite up and that talks were continuing. My assumption is that either a deal was quietly signed or there was a temporary extension to get through the next six to twelve months. … [Read more...] about With iOS 9, Apple’s Siri & Spotlight Search Get Smarter
The article goes on to assert that the new Spotlight/Proactive search capabilities will be more prominent and accessible from a pull-down and to the left of the homescreen. It speculates that this will “take searches away from Google’s window within Safari.” … [Read more...] about Apple May Launch Google Now Competitor At June WWDC Event