Bing ads

“In search, we’ve just been associated with these things for so many years it’s a natural evolution for us to say the algorithm has been predicting what ad to show on the page, why not have an algorithm create the ad we show on the page and then change it at 1:01, 1:02, 1:03 p.m., or dynamically change it based on the type of user that’s going to view it. Do I think we’re going to get there? Yeah, I do.” … [Read more...] about Bing Ads is building a bot to help you manage campaigns better

Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. … [Read more...] about 5 reasons advertisers should NOT ignore Bing Ads

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. … [Read more...] about [Updated] Bing Ads Experiencing Nearly 2-Day Reporting Outage

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. … [Read more...] about With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September

The team analyzed 3 million desktop impressions on results pages for retail brand terms and 400,000 desktop impressions on travel brand results pages and looked at where people click when brand ads were and were not present. Did clicks go to the brand or a competitor, and is there incremental benefit when brands own both the top ad and organic listings? … [Read more...] about Should You Bid On Brand Terms? Bing Ads Releases Studies On Retail And Travel Brands