Bing ads

At the Bing Ads Next event at the Microsoft campus in Redmond, Wash., a few weeks ago, executives spoke extensively about Microsoft’s work in machine learning, artificial intelligence and bots. So what about a bot for Bing Ads? I posed that question in an interview with David Pann, general manager of the search network at Microsoft. They’re working on it. Currently dubbed “Associate Account Manager in the Box,” the idea is to give every Bing Ads advertiser access to a virtual account manager. “Through our bots and artificial intelligence and our machine learning, and through just standard messaging, every customer should get an account manager,” said Pann. “It won’t just tell you how you’re doing, but can make recommendations on what you should be doing to get better performance. We’re starting to build that.” Pann says they’re starting with an overall account management and health check-in. “Then you can … [Read more...] about Bing Ads is building a bot to help you manage campaigns better

Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still often seen as the secondary choice when launching a paid search campaign. Marketers underestimate the true value of this ad platform and its unique audience. I have had great success with Bing campaigns; in some instances, the results far surpass outcomes obtained via the highly competitive Google platform. The last couple of years have been exciting for Bing Ads, with the implementation of many new tools and features. Here are five of my favorite enhancements. 1. The Bing Ads app I recently launched a new Bing advertising account and was impressed to see the availability of a Bing Ads app, which launched for iOS in April 2015. (The Android version was released … [Read more...] about 5 reasons advertisers should NOT ignore Bing Ads

6:00 AM 2/16: As of 10:30 PM PST on 02/10/2016, Ad Campaign performance reporting (Impression, Clicks, Spend) is up to date and processing normally. As of 08:00 AM PST on 02/12/2016 Conversion data is also up to date and processing normally." [Important Update]: Data for hours between 02/06/2016 10:00 AM PST to 02/08/2016 03:00 PM PST is essentially complete for Advertiser, Publisher and Billing data with negligible variances of approximately 1% for most advertisers. Efforts are underway to correct this and we will provide an update as soon as this is complete. See the update log for the status on specific areas of the platform. Bing Ads engineers are working to fix a reporting problem that has been plaguing the system since Saturday afternoon. According to Bing Ads, as of 6:15 this morning, reporting was delayed by 43 hours and counting. Some customers report they are missing data from as early as Saturday, however. Update: A Microsoft spokesperson told Marketing Land Tuesday … [Read more...] about [Updated] Bing Ads Experiencing Nearly 2-Day Reporting Outage

With Wednesday’s launch of Windows 10, Bing Ads General Manager David Pann has outlined the benefits advertisers should expect to reap from the ways in which search is woven into the new operating system in a new blog post. Overall, Pann’s message is that Bing Ads advertisers should see lots of opportunity for more search volume as adoption of Windows 10 spreads. Here’s why. More Volume From New And Current Users “We’re estimating query volume gains from 10 to 15 percent as early as September — not only from new users, but from existing Bing users who will now use Bing more frequently.” Because Windows 10 makes search a much more integral aspect of the user experience — and without a doubt, it does — performing regular searches will feel more intuitive. In Windows 10, users don’t have to launch an app or browser to access Bing or Cortana. Instead, they can use a task bar to speak or type Web searches. Those results can include … [Read more...] about With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September

Bing ads has released more research on the much-debated topic of whether advertisers should bid on their brand terms in paid search. Following up on a study published last year, the new studies focus on the retail and travel verticals specifically. The team analyzed 3 million desktop impressions on results pages for retail brand terms and 400,000 desktop impressions on travel brand results pages and looked at where people click when brand ads were and were not present. Did clicks go to the brand or a competitor, and is there incremental benefit when brands own both the top ad and organic listings? We’ll dive into the data, but in short, as it did in its prior research, Bing Ads found that when an advertiser bids on its brand terms they receive more clicks overall and keep more clicks from going to competitors’ listings on their brand results pages. Here’s how the data breaks down: When brands did not display a brand ad on their results pages, retail brands received 60 … [Read more...] about Should You Bid On Brand Terms? Bing Ads Releases Studies On Retail And Travel Brands