Modified Transcript Hi, I am Amy Bishop. Today, we are going to talk about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called "search queries sculpting" or "keyword sculpting." Essentially the premise of it is making sure that you are being very intentional about which search terms are mapping to which keywords in which ad groups. Why Search Query Mapping is Important Typically, we would build out our ad groups into tightly themed keyword groups. We build out small ad groups based upon the specific theme of the keywords; this way we ensure that every ad we put in that group will be relevant to all of the keywords that are within it. We would think that since we built out our ad groups correctly, using a good structure, that should take care of ensuring that our ads are always relevant to the search query. What Can Go Wrong Unfortunately, queries can still accidentally trigger ads from … [Read more...] about Weekly Wisdom with Amy Bishop: Search Query Mapping
Voice search may have started as a small concept, but it is now one of the most important topics in the search industry. The ease to search with voice is second to none, and people cannot get enough of it. The concept of voice search started with smartphones then quickly escalated to smart speakers and voice assistants worldwide. Today we are experiencing a voice search revolution with almost every generation welcoming voice search with open arms. Number of Digital Voice Assistants in Use Worldwide from 2019 and 2023 (in billions) With the nearly quantum rise in voice search that is forecast, it is critical that we create content that is optimized for it. Otherwise, we will find it difficult to gain any organic traction. Considering the fierce competition vying for search engine rankings, the road is only to get tougher in times to come. By the end of this article, I will make you understand the whole concept of voice … [Read more...] about Voice Search : 7 Ready-to-Use SEO Strategies to Rank Better
It has been a busy time for Google, with issues affecting search indexing and a number search and ad updates. Read on to see the latest news about Google, from its website indexing and Search Console to the latest in advertising and tools. GOOGLE SEARCH NEWS Indexing Incident SEOs have been discussing indexing issues regarding new content on Google this past week. Obviously, indexing issues can greatly impact businesses and individuals financially, so this was a serious problem for many people. Google released a lengthy statement explaining their version of the situation. The post discusses what they have learned, their communication (and how they intend to do better), and they offer tips on how to debug and communicate with them. Barry Schwartz called it a "weak post mortem at best." We hope Google can avoid this situation in the future. Sources: When indexing goes wrong: how Google Search recovered from indexing issues & … [Read more...] about Google News Digest: Indexing Issues, Ads Updates, and More
Modified transcript Creating content with a view to distributing for mass coverage can really be a challenge. So Google's whole thing since the dawn of time is just "Make good content, and then the traffic will flow." But we all know the whole "Build it, and they will come" philosophy is kind of nonsense when we are talking about SEO. So we have all been in a place where we make a new piece of content, put it out into the world, and we patiently wait for our analytics to spike, but... nothing actually happens, and we just get the same traffic that we always get. So, what went wrong? I really can't cope with this lack of traffic. See what I have done there? What Is COPE Today we introduce a concept called C.O.P.E., which stands for Create Once, Publish Everywhere. Essentially it means taking a core piece of content and then spinning it out into little bite-sized chunks that are more suitable for social platforms. By doing this, you can increase your footprint because … [Read more...] about Weekly Wisdom with Ross Tavendale: COPE
Ever typed in an URL or clicked on an URL but when you land on the page, you noticed that the URL has changed? That’s weird… You’re not the only one who has experienced this. Once in a while, we do come across changes of website URL. So, why did the URL change by itself? The answer is simple; we have been redirected to another webpage. So… what do I mean when I say we’ve been “redirected”? Search Engine Journal explains it in a perfectly simple way. “A redirect is a way to send both users and search engines to a different URL from the one they originally requested.” Do take note that a redirect does not necessarily point to a website of the same domain only. A redirect can bring users to another domain as well. Redirect is one of the five classes of Hypertext Transfer Protocol (HTTP) response status codes. URL Redirect is also known as URL Forwarding. The status codes are issued as a result of the request made by a client to the … [Read more...] about What Are The Types Of Redirects And How To Use Them Correctly?