Meta descriptions are often underrated. In an SEO world, where SEO professionals are obsessed with backlinks, keyword research, keywords optimization, mobile-friendliness, and the loading speed of a website, meta descriptions often take the backseat. It does not mean, however, that they have no role to play. Almost a decade ago, meta description was considered a vital component that must be optimized with proper keywords — just like the H1, H2 tags and the URL of the page. However, in the modern-day SEO, its importance as something to be keyword-optimized has somewhat diminished. However, meta descriptions can still play important roles in driving engagement and your SEO strategy forward by helping you get more traffic and increase organic CTR. In this blog post, we discuss how. 1. Include primary keywords Including primary keywords in the meta description of your web page is extremely important. Not only it helps in SEO rankings, but it also captures the attention of online … [Read more...] about 4 Ways to Increase the CTR with Meta Descriptions
Google has introduced a number of notable changes over the past few weeks. Among them are the availability of Duplex for public testing in select regions, the phasing out of Google+, and a possible new algorithm update that seems to have affected search rankings. In this news digest, we cover the stream of important Google announcements affecting search users, businesses, and the SEO and advertising community. So let's check out the latest developments. Also, tune in to our Search Marketing Scoop podcast, where Ross Tavendale, the Managing Director at Type A Media, and Garrett Moon, the CEO and Co-Founder at CoSchedule, are discussing all of these developments in greater depth. Listen to our podcast on iOS and Android: Podcast available on iTunes Subscribe on Android GOOGLE SEARCH NEWS Pay Your Respects to Google + At the beginning of the year, Google's Project Strobe began reviewing third-party developer access to Google account and Android … [Read more...] about Google News Digest: Duplex’s Public Testing, Goodbye Google+, and New Search Algo Update?
It works. Search engines show it some extra love, and people love sharing it on social media. I am talking about long-form content. However, many content marketers fail to get results from their efforts. They put in sweat equity to create super lengthy 5,000-word articles. Then, press the publish button hoping to attract thousands of visitors. To their surprise, they fail to go beyond a few hundred visitors. The reason is their content creation strategies are fundamentally flawed. If you are on the same struggling boat, then here are five mistakes along with tips to get results with your long-form content creation. 1. Don’t Start With ‘Dreaming Lofty Dreams...’ Ever since Brian Dean popularized the skyscraper technique, long-form content saw a quick adoption by small businesses. Just look at the consistent interest in the keyword. However, there is a caveat to get results from skyscraper content. Even if you create the best article on a subject and … [Read more...] about Amazing Results with Long-Form Content: 5 Simple Tips
Have you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations. In this week's Whiteboard Friday, Heather Physioc shares her tried-and-true methods for building yourself a toolkit that'll help you tear through roadblocks and bureaucracy to get your work implemented. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionWhat up, Moz fans? This is Heather Physioc. I'm the Director of the Discoverability Group at VML, headquartered in Kansas City. So today we're going to talk about how to build your red tape toolkit to overcome obstacles to getting your search work implemented. So do you ever feel like your … [Read more...] about Overcoming Blockers: How to Build Your Red Tape Toolkit
With over 187 million active users daily, Snapchat is a force to be reckoned with when it comes to marketing and branding. Who would have thought it would be possible to create content and advertise on a platform that literally makes things disappear? Welcome to the social media revolution! But with other social media platforms quickly gaining traction, is Snapchat still worth it for your business? Or is it on the verge of disappearing as well? In this article, we brought you the complete breakdown on everything Snapchat, as well as some expert insight from a few special guests. Ten Second Intro For Our Experts Cathy Hackl is a Futurist at You Are Here Labs, she is a social media savant, a pioneer in AR and VR technology, as well as being an author and Emmy-nominated communicator. Cathy is a future-tech heavy hitter, with her finger on the pulse of the ever growing and changing industry. Her experience and Snapchat’s current brand direction make her uniquely qualified to … [Read more...] about Business Grow Guide: Learn Snapchat In A Snap