The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building. Why are links important to SEO? So we've discussed sort of how search engines rank pages based on the value they provide to users. We've talked about how they consider keyword use and relevant topics and content on the page. But search engines also have this tool of being able to look at all of the links across the web and … [Read more...] about The One-Hour Guide to SEO: Link Building
The Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings. Unless you've been living under a rock, over a rock, or really anywhere rock-adjacent, you may know that Moz has recently invested a lot of time, research, and money in a new-and-improved Domain Authority. People who use Domain Authority (DA) naturally want to improve their score, and this is a question that I admit we've avoided at times, because like any metric, DA can be abused if taken out of context or viewed in isolation. I set out to write a how-to post, but what follows can only be described as a belligerent FAQ ... Why do you want to increase DA? This may sound like a strange question coming from an employee of the company … [Read more...] about How Do I Improve My Domain Authority (DA)?
Link building is essential to achieving true, sustainable success in the SERPs. But building the wrong types of backlinks — or with the wrong strategy — can do you more harm than good. Here are 6 major link-building mistakes that you must avoid if you want sustainable online success. 1. Creative backlinks from shady sources Low-quality websites seem like the best target. They are by far the easiest to generate backlinks from. However, “easy” isn’t always a good option. If that website is involved in shady, black-hat SEO practices, links from that source will also damage your SEO reputation. You don’t want that. It can take months to recover from a backlink penalty. The best way is to avoid those shady resources altogether. 2. Generating backlinks from irrelevant websites What if you generate lots of backlinks from high-quality and well-established websites that are not related to your niche in any way or form? That’d be suspicious. Backlinks … [Read more...] about 6 big link-building mistakes you must avoid if you want to succeed
On Friday the 5th of April, pages and sites all over the show were reportedly dropping off the face of Google Search Console. The next day, Google reported having fixed this de-indexing issue, declaring it the result of a ‘technical issue’. They then retracted this statement, responding to further complaints that the issue seems to be taking longer than initially expected to fix. While the issue was officially resolved on the 11th of April – almost a full week later (yikes!) – the industry is still picking their feathers back up and are scrambling to know what they can do to get their pages re-indexed. So what happened to Google for this issue to happen? And why did it take so long to fix? We give you the lowdown below. *We will be using local New Zealand time for all dates and times mentioned in this blog post. The Google De-indexing issue in a nutshell There was an uproar of complaints from many SEO agencies and site owners alike reporting that their sites … [Read more...] about The Lowdown on Google’s April De-Indexing Issue
There are a few different ways of building high-quality backlinks, e.g., the broken link method, guest-posting, testimonials, etc. However, most of them require some sort of manual outreach. Some of the link-building techniques require a lot of research and, therefore, can be quite complex. However, sometimes, it is simply about asking. Yes, you can get high-quality, powerful, and relevant backlinks from well-established websites in your niche just by asking. But you will have to do it the right way. If you want to gather more powerful backlinks for your site, here are a few tips to help you craft a tactfully sound email outreach campaign. Let’s begin. 1. Send individualized and personalized emails Don’t use templates. Templates can be tempting — especially if you have to reach out to dozens of people. But believe us, it rarely works. In today’s age where almost everyone is so internet savvy, publishers can smell templates from a mile away. You won’t be … [Read more...] about Link-building: 5 tips for an effective email outreach campaign