To get a web page to the top of Google search results you need to play the game of search engine optimisation (SEO). Implementing SEO effectively requires a degree of experience and expertise – going in blind invites a whole range of issues that will set you back further behind than when you started. The best way to ensure your SEO is well-researched, strategized and implemented effectively is to engage a professional digital marketing firm like SEO Shark. Our team of highly talented digital marketers, web designers and content writers ensure that you get a comprehensive SEO campaign that hits all the bases and takes your website to the next level of exposure. Whether you choose to do SEO in-house or via a 3rd party, the following will look at some tips for how to get a web page to the top of Google search results. Perform keyword research The first and foremost step in any SEO campaign is keyword research. This is the process by which your business identifies what its most … [Read more...] about How to get your web page to the top of Google
We've all agreed that technical SEO is integral, and many of us know at least a little bit about the subject if we're not already practitioners. But have you considered that the way you think about technical SEO could be hindering or helping your success? Today, Ben Estes from Distilled shares the agency's tried-and-true framework for tackling technical SEO quandaries strategically. Video Transcription Hi. Welcome to another Whiteboard Friday. My name is Ben, and I'm a principal consultant at a company called Distilled. Today I'd like to talk to you about how we think about technical SEO at Distilled. Now, technical SEO is something that a lot of people know a lot of stuff about. You accumulate knowledge over time from a lot of different sources, and that's where a lot of the value that we deliver comes from. But not everyone can think about technical SEO from a strategic perspective, and that's the skill that I think we should talk more about. Framing the problem … [Read more...] about How to Strategically Think About Technical SEO
The perfect SEO strategy isn’t easy to design. To begin with, every business is different, and every business’ website is different. This means there simply isn’t a one-size-fits-all solution. Despite that, SEO experts know that there are vital cornerstones. These are content, site architecture, and back-links, and these three foundations need to work together to form a sound strategy. These elements need to be prioritised for a very simple reason – Google likes them. Google’s core updates value these cornerstones, so every good SEO strategy has to take them into account if it wants to push a page to the top of the search results, thus making it more accessible. It’s also widely accepted that everything Google values, it values in service of the user; that is, whoever is searching your keywords. So what happens if you put something in the way of the user? Paywalls At first glance, putting a paywall between the readers and the content seems like a … [Read more...] about Paywalls and SEO: Can They Work Together?
There’s a lot of material out there, on this site and others, about the importance of link-building. Normally, its effectiveness is either taken for granted or viewed as implied by ranking factor studies — the latter of which doesn't necessarily show that correlated factors actually drive performance. The real picture is one in which links clearly remain important, but where their role is nuanced. For a while now, I’ve wanted to dig a little deeper into an individual link-building campaign that takes place over a relatively short period of time. I wanted to see what results (besides just link-based metrics) could be attributed to it. In this post, I will try to pin down the effects that came from the campaign and show that yes, getting a bunch of links from the success of some highly visible “big content’ can drive improved rankings The reason you don’t see more posts like this one is noisy data — so much goes on with a … [Read more...] about Can "Big Content" Link Building Campaigns Really Work?
YouTube has announced that they will be displaying abbreviated public subscriber counts across the platform, effective August 2019. This change will create some consistency across subscriber counts in general, as the mobile and desktop apps have shown both formats in various displays. So, why did YouTube make these changes now? Will they have an impact on digital marketing? What will they mean for you? What will these changes look like? Beginning at 1,000 subscribers, the public subscriber count that appears on a channel’s home page and beneath videos will round down to the nearest thousand. For example, a channel with 7,492 subscribers will show “7.4k” until they hit 7,500. A channel with 14,304,323 subscribers will show “14M” until the channel reaches 15,000,000. These changes will also show on third party apps that use YouTube’s API Services. YouTube has stated that the primary justification for this change is to achieve consistency across all … [Read more...] about YouTube to Abbreviate Subscriber Count Displays in August