The “last click wins” method of awarding affiliate commissions means that whichever affiliate is responsible for placing the most recent cookie on a user’s machine is awarded 100% commission for the sale. In this model, affiliates responsible for earlier cookies or impressions do not prevail financially—they get nothing. The question is does the “last click wins” method box affiliates in to “clicks only” marketing channels? Could brand holders gain greater reach if, for example, affiliates could take advantage of behavioral retargeting (BR), content channels and post impression cookies (PI)? Lately, I have seen lively blog postings and discussions around behavioral retargeting and its relevance to CPA models. Behavioral retargeting (redacted from Wikipedia), also known as behavioral remarketing or simply, retargeting, is a form of online targeted advertising by which online advertising is delivered to consumers based on previous internet … [Read more...] about Is The “Last Click Wins” Model Best For Your Affiliates?
I really hate reading articles where people say “I told you so” or blast someone’s techniques, but the recent crackdown and deindexing of blog networks is a great lesson in what can happen if you rely on any one method in link building. I know people who run these types of networks and I know people who use them, and I also really, really hate to see anything bad happen, regardless of what I think about the techniques used. For the record, I don’t see networks as being any worse than a lot of other tactics, so I’m writing this to illustrate a point, not to judge in any way. We work with some clients who also work with other link builders who do other types of link building than we do. We also work with some clients who dictate what we do, and we work with some who leave it all up to us. Because of this, I think we have a fairly good idea of the full picture and of what works and what doesn’t work. If I had to choose just one thing that our most … [Read more...] about Why A Diverse Link Profile Is More Critical Than Ever
My product (a coffee maker) was, in fact, showing up for the exact match letter “m.” Unless I’m selling bobble-head versions of James Bond’s superior or Facebook’s new personal assistant app, I don’t want to show up for [m]. The Problem with Google Shopping This has always been the problem with Google Shopping. Because there is no keyword targeting, we are dependent upon Google to find the most relevant keywords and match them to our products. If we want to adjust the bids for queries that appear, we must change the bid on our products or product groups. But this has its issues. If a product is bid to $5.00, we will be bidding: $5.00 if the keyword is as general as: [microwave] $5.00 if the keyword is as specific as: [i have cash in hand and want to buy an Acme Model 406 space saving microwave now now now]. With this model (the Shopping model the majority of advertisers use), you really are stuck. You have three options: Exclude [microwave] if it … [Read more...] about A Step-By-Step Guide To Query-Level Bidding In Google Shopping
It seems like every day someone in our industry is saying link building is dead or that we should stop link building. Many of the current recommendations for modern SEO involve highly subjective suggestions like “Write quality content” and “Provide a good user experience,” along with messaging such as “Content is king.” What do those even mean? Who determines “quality” and “good?” Many future SEOs are being set up for failure. They are being told that SEO is easy and are misled into believing that all you have to do is create great content. Think of all the signals that Google has to rank a website and tell me why they would choose only a few of those to use in their algorithms. There is no one strategy or tactic that guarantees success in SEO, and if one did exist, Google would nerf it as it has done in the past. With more than 200 ranking factors, some of which have more than 50 variations within a single factor, it’s … [Read more...] about Competitive Link Building Analysis For Your Industry
Local businesses often display maps of their locations on their sites, but not a lot has been said about how to best create those pages for good usability and search engine optimization. This article will describe how to geocode addresses, use them to create dynamic maps for a local website while simultaneously optimizing those map/location pages. Many small-to-medium local businesses will set up a page on their site with a map that shows where their shop is located. Typically, these pages will be called “Locations” or “Contact Us”, and most of them will consist of a brief bit of text for the address, a few written directions, and a static map image. Some have thoughtfully provided a hyperlink over to one of the top mapping services to enable users to get specific driving directions or to pan and zoom the maps. Now, how great would it be if all of these locations pages were set up with dynamic maps, allowing potential customers to easily interact with the maps … [Read more...] about How To Geocode An Address & Optimize Location Pages