The SEO industry lost one of its favorites this week. Dana Lookadoo died early Monday after fighting a long and courageous battle with the life-threatening injuries that she suffered in a November 2013 cycling accident. Her husband, Ed, shared the news Thursday night in a private Facebook group. When she was strong enough, Dana herself often posted in the group about her difficult rehabilitation. Despite the intense pain she was usually in, Dana — true to her spirit and personality — somehow managed to share these updates in ways that inspired everyone who read them. Many of us knew Dana from the SEO conference circuit. She was a regular attendee and speaker at our SMX events, as well as many other conferences over the years. Those of you who didn’t have the pleasure of knowing her in person probably encountered her online, perhaps on Twitter, Facebook or in a forum, where she was always willing to help and teach when the opportunity presented itself. Dana was very … [Read more...] about SEO Industry Mourns The Loss Of Dana Lookadoo
Did I just say that affiliates are “dumb?” You bet I did. I am referring to the definition of “dumb” which means “lacking some usual attribute or accompaniment; especially having no means of self-propulsion like a dumb barge.” What I mean is that affiliate marketers do not have the same advantages that your other marketing channels have: they lack the same tools for success that your SEM, SEO, email and display teams have. Here are the top 5 reasons why our affiliates are forced into this position. 1. No Method To Exchange Information As you market to prospective buyers, you learn which ad media, copy and strategies work better and which do not fare as well. Your affiliates are learning the same thing through their own trial and error efforts. Unfortunately, most affiliate programs have no method to exchange and share these key learnings. One reason is that there is a social barrier to sharing. Affiliates do not want to share with you because they … [Read more...] about Top 5 Reasons Why Affiliates Are Our “Dumb” Marketing Channel
Have you ever heard this before? "We like everything you have said so far, and your proposal looks great, but the only concern we have is your lack of direct experience working in our industry." Perhaps a better question would be, "Is direct industry experience really necessary to be an effective SEO? Lee Odden, CEO of TopRank Online Marketing, discusses this topic in his article, How to Hire a SEO Firm - According to Google: What's your experience in my industry? - Experience in a particular industry may be important on one level, but a company that specializes in a particular vertical warrants questions about conflict of interest. How can a company specialize in "real estate" for example, without working for competing firms? The biggest advantages that come industry specific experience is the ability to quickly ramp up on client key messaging and audience needs as well as connections made online for content promotion, online public relations and link building. I agree completely with … [Read more...] about Do SEOs Really Need Direct Industry Experience To Be Effective?
Happy April Fools Day! April Fools can be a fun but scary day for news reporters like myself. On one hand, we get to make up stories and fool people into thinking they are real. On the other hand, we have to determine which news stories are real and which are fake and not be fooled ourselves. Below is a recap of stories I found throughout the web, focused on mainly search, designed for April Fools Day: Let’s start off with Danny’s Microsoft’s $1 Million Guarantee Program To Win Searchers article. I hear it fooled several people already. Over at my Search Engine Roundtable site, I decided to change the name from Roundtable to Search Engine Squaretable and post tabloid-like news such as Microsoft Buys Yahoo So Google Buys Microsoft in Hostile Takeover, Berkowitz Replaced By Lanzone at Microsoft, Danny Sullivan Starts Four Door Media, Matt Cutts Transfers to Performics – Will Assume Lead SEO Role. Wait, did I say Danny started Four Door Media? Let’s move on … [Read more...] about April Fools 2008 : The Search Industry’s Recap
Here’s the primary thing on my mind as we begin 2008: If we, the search/online marketing industry, don’t do a better job of helping the small business owner understand and adopt the best practices of search marketing, we are doomed to irrelevance. “Oh, but there’s no money in small businesses,” you say. Or, “Small business owners are too busy to be good clients, they have too many other things on their minds.” I know it’s easy to dismiss small business clients as a “good fit for someone else,” and I know small businesses aren’t always good for your company’s bottom line. But before you disagree with me wholesale, let me explain why I think we need small businesses to understand and appreciate SEO and search marketing. Your big clients will eventually disappear If you read the In House columns here on Search Engine Land, you’ve probably noticed the authors making regular references to the “growing number … [Read more...] about Why The SEO Industry Needs Small Business