Many of us knew Dana from the SEO conference circuit. She was a regular attendee and speaker at our SMX events, as well as many other conferences over the years. Those of you who didn’t have the pleasure of knowing her in person probably encountered her online, perhaps on Twitter, Facebook or in a forum, where she was always willing to help and teach when the opportunity presented itself. … [Read more...] about SEO Industry Mourns The Loss Of Dana Lookadoo
Probably the least controversial information to share are those things that didn’t work. You could start by releasing your web analytics data on media and ad copy with low ROI, so that affiliates know what to avoid. The same will hold true from the affiliate end—they ought to do the same type of sharing. You can make your information sharing conditional on reciprocation, and you can also limit which affiliates can take advantage of the information exchange (for example, top earners, affiliates with a working history with you where they have exhibited good behavior, and so on). … [Read more...] about Top 5 Reasons Why Affiliates Are Our “Dumb” Marketing Channel
Content expertise. Prior experience could absolutely help in the area of creating great content. If you happen to find that agency that has a staffer who used to work in/and around your industry, then there could be a great fit. Just hope that if you choose that firm that they are putting as much energy into creating unique, valuable content for you as they are for any other clients in your space. Or that they are not the type of firm that will break confidentiality agreements to leverage their experiences with content that worked for someone else in the past. You could be next. … [Read more...] about Do SEOs Really Need Direct Industry Experience To Be Effective?
Google Launches Future Search, TechCrunch Google’s April Fools’ Day Hoaxes Go International, Google Operating System OpenGoogle, Google Operating System Google, General Electric, US Dept Of Energy Announce Open Platform for Power Generation, Rimm Kaufman I’m skipping April Fools this year, Matt Cutts Build Your Very Own Google Airplane, TechCrunch Exclusive: Google’s Index Now on Your Wrist with GWatch Launch, Marketing Pilgrim Exclusive: Sneak Peak at Google DreamAds!, Read/Write Web gDay with MATE, www.google.com.au Gmail: Google’s approach to email, Google Google April Fool’s Jokes Galore, Google Blogoscoped Google buys Facebook, InfoWorld Google Calendar, Google Tomorrow is the Annual Day Without Google, Alt Search Engines Google’s April Fool’s Joke for Japan (Probably), Google Blogoscoped Google Street View Cars Forced to Paint Road Lines While Driving the Streets of Nashville, Sitening.com Google Print Local Finally … [Read more...] about April Fools 2008 : The Search Industry’s Recap
Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Why The SEO Industry Needs Small Business