In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. Join Eric Enge and other AMP experts as they explore AMP’s pros and cons, as well as how leading technology providers are helping marketers identify AMP visitor sessions and track call sources. Implementing AMP doesn’t have to mean losing call tracking and attribution capabilities. Register today for “5 Steps to AMP Up Your Call Conversions,” produced by Digital Marketing Depot and sponsored by CallTrackingMetrics. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The … [Read more...] about AMP up your call conversions: 5 things you need to know
Marketers cannot ignore offline channels. Customers no longer see a difference between digital and physical. In fact, in this age of digital connectivity, inbound phone calls are on the rise. And it is often these customers who call directly to a business are a marketer’s most valuable asset. In May 2017, Marchex commissioned Forrester Consulting to examine how customers who initiate an inbound call during the customer journey perform against those who do not. Through an online survey of 213 marketing decision makers in the US, we found that the phone customer converts faster, spends more and churns less. Learn more. Visit Digital Marketing Depot to download “Pick Up The Phone: Your Best Customer Is On The Line.” About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and … [Read more...] about Pick up the phone: Your best customer is on the line.
AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a temporary one — is that not all technology is completely up to speed with this new initiative. The Google-led AMP Project is a response to the rise of of the mobile web, along with the proliferation of clunky advertising and poorly optimized website design. Its goal is to bring faster — even instant — rendering to web content, especially via mobile devices. If you’re wondering whether this optimization is really needed, the answer is largely yes, particularly for bigger websites. Some news sites and content aggregators are known to eat up a ton of bandwidth and chase audiences away with slow load times. For example, one news site … [Read more...] about Tracking the Accelerated Mobile Pages (AMP) Project
With a new search app update for iOS, Google has added trending searches and instant answers. (TechCrunch noticed it earlier today.) It replicates a previously introduced Android feature which reportedly resulted in an outcry, causing Google to enable an opt-out. In the “what’s new” discussion in the iOS App Store, Google says: See searches that are trending around you when you tap on the search box to start a search Get instant answers to your questions as you type them, before you even complete the search. Try it out by typing for “goog stock” or “how tall is the eiffel tower” and see the answer show up in the suggestions below the search box Easily give feedback on any suggestions you see while typing — just swipe left and tap on the “info” icon Here’s what it looks like: The trending searches appear to be national rather than specific to my location. The data appear to be Knowledge Graph data, but it’s not … [Read more...] about Google adds trending searches and instant answers to iOS app
Earlier this morning Amazon and Microsoft announced that their virtual assistants will soon work together. Alexa devices will be able to access Cortana, and Cortana will be able to open Alexa: Alexa customers will be able to access Cortana’s unique features like booking a meeting or accessing work calendars, reminding you to pick up flowers on your way home, or reading your work email – all using just your voice. Similarly, Cortana customers can ask Alexa to control their smart home devices, shop on Amazon.com, interact with many of the more than 20,000 skills built by third-party developers, and much more. It’s an enlightened approach on the part of both companies. Alexa will benefit from Cortana’s general knowledge and web-search capabilities, as well as Office integration. Cortana gains distribution via Amazon hardware devices. It’s also consistent with Microsoft CEO Satya Nadella’s vision to make Microsoft software tools available on rival … [Read more...] about Alexa and Cortana will soon work together, allowing each to access the other