Customer experience comes first As much as this change will ultimately hurt companies who rely on the ad venue to survive, our job as marketers is to solve customer pain points, not create them. Like Google, our focus should be on the user experience and not website traffic and conversion rates. … [Read more...] about The death of mobile pop-ups and what you can do instead
Different keywords drive different types of actions. Make sure you bid only those keywords that have historically driven calls, as opposed to other actions. Make clear the action to be taken is a call, using ad text such as “Call now!” or “Talk to a consultant” or “Call 24/7.” Make sure keywords and ad text drive the right kinds of calls, such as new customer or new business calls, as opposed to customer service or general information calls so you can optimize those bids. Don’t make the mistake of running call-only ads outside of business hours or when phones are not manned. … [Read more...] about 6 Strategies To Help Drive Mobile Calls
Mobile Paid Search approach v1.0 focused on execution — understanding the tactical nuances of running mobile campaigns, best practices for mobile vs. desktop, etc. Mobile Paid Search approach v2.0 will focus on the philosophical approach to the art of the medium — essentially, a “mobile-first” mindset which takes into account the device experience (even if it’s desktop) of the consumer base in all aspects of paid search management and optimization. … [Read more...] about Are You Ready For Mobile Paid Search v2.0?
We know when you’re on the go, you’re often searching for a specific piece of information. So rather than delivering endless links for you to sift through on a small screen, we beautifully assemble the most relevant information in a way that allows you to take action right away. … [Read more...] about Yahoo’s New Mobile Browser Search Results Are Better Than Its App
Step 4 — Don’t fret the small stuff. The Google app can help you with the rest of your trip, too. Get reminders on where to pick up your rental car or (if you’re really getting away) when it’s time to leave to catch your flight. (It’ll even give you alternate options should your flight be delayed or canceled.) You might see your hotel reservation pop up as you walk out of the airport, get a notification about your dinner reservation—and even fun spots to explore and take photos. … [Read more...] about Google Upgrades Conversational Search On Its Mobile Apps