Google Maps is making it easy for Android users to find parking options. The Android app now has a “find parking” button on the direction card that is displayed once you search for your location. The button leads to a list of parking garages and lots near the intended location. Users can select their preferred parking option, and the app will automatically add it to their trip, along with walking directions from the parking spot to their destination. The “find parking” feature was rolled out in 25 US cities, including Atlanta, Chicago, DC, Detroit, Portland, Orlando and St. Louis. In addition to its latest feature, the app has expanded its “parking difficulty” feature for Android and iOS apps to 25 international cities, including Amsterdam, Dusseldorf, London, Milan, Rio de Janeiro and Vancouver. When available, the parking difficulty icon appears in the bottom of a direction card screen, and it ranks parking availability as “limited,” … [Read more...] about Google Maps Android app adds ‘find parking’ feature to show you nearest parking garage
Earlier today at German consumer electronics and appliances show IFA (Internationale Funkausstellung) in Berlin, Google announced that the Google Assistant will be coming to new smart speakers and home appliances. With the move Google is more aggressively competing with Amazon’s Alexa and Microsoft’s Cortana for third party hardware and software integration. The company said that a range of new speakers will get the Assistant: Zolo Mojo by Anker TicHome Mini by Mobvoi GA10 by Panasonic These devices will be able to deliver the capabilities and functionality of Google Home and will be available in the US and Canada, Australia, Germany and France. On a smaller scale (right now) this is analogous to Google’s Android OS strategy, with the Assistant powering third party hardware. Alexa and Cortana are also pursuing a similar strategy. Perhaps more interesting than the extension of the Google Assistant to more smart speakers is its integration with a range of home … [Read more...] about Google Assistant coming to more speakers and home appliances from LG
In what is sure to be a model for other publishers, last week Google and Vogue magazine announced a partnership that offers “behind the scenes” audio content from selected Vogue magazine interviews. Most of these are monologues from the writers about their subjects. By asking Google Home to “talk to Vogue” (one of several ways to invoke the content), users hear a brief introduction and then a menu of choices, which in this case includes five articles from the September issue on Jennifer Lawrence, Oprah Winfrey, Nicole Kidman, Serena Williams and Megyn Kelly. There’s a corresponding indicator in the print magazine about which articles offer Google Home companion “behind the scenes” audio content. Each piece is split into shorter and longer segments. The speaker in each case is the author of the article initially answering the question, “What is [interviewee] like?” Then there’s an option to hear more in-depth … [Read more...] about Google Home partnership with Condé Nast’s Vogue offers new model for publishers
Google released their AMP (Accelerated Mobile Pages) framework nearly two years ago, and even though Google noted at their recent I/O event that more than 900,000 domains have adopted the framework, that’s just a small fraction (.075 percent) of the 1.2 billion websites on the internet. Given Google’s emphasis on the coming mobile-first index and its continuing full court press to get webmasters far and wide to implement AMP for the sites they work on, we’re interested in understanding how the Search Engine Land audience is approaching AMP adoption. We’ve put together a brief survey — 10 quick questions, will take you about three minutes tops — and invite you to participate. We’re looking for feedback on whether and why you or your clients have or have not adopted AMP for your sites. We’re also interested in knowing whether or not you or your clients are using AMP landing pages and AMP ads. We’ll be looking at the responses and … [Read more...] about Take the Search Engine Land AMP (Accelerated Mobile Pages) survey
Summer 2016 seems like a lifetime ago, doesn’t it? Barack Obama was president, the Chicago Cubs were carrying on their 108-year losing streak and swimmer Ryan Lochte was busy fabricating a story about getting robbed at gunpoint while representing the US at the Rio Olympic Games. One of the biggest digital stories to come out of last year was the meteoric rise of Pokémon Go. The mobile game brought augmented reality (AR) to the masses and effectively demonstrated the technology’s potential as a new platform for customer engagement. Pokémon Go disappeared from the limelight almost as quickly as it appeared, solidifying its place as a pop culture curiosity that will almost certainly be covered in an “I Love the ’80s”-esque retrospective 20 years from now. Pokémon Go’s story may be over for most, but what about its underlying technology? How has that fared over the past 12 months? Well, augmented reality isn’t just for … [Read more...] about Augmented Reality: Where are we now, and what does it mean for marketers?