Tim also showed some results from a recent Google whitepaper that concluded that 89% of PPC clicks were incremental to the SEO referrals and adwords advertiser gets. He did a great job illustrating how this number might be just a bit overstated. Come to think of it, Tim did work for every major search engine on the planet, except for Google… … [Read more...] about The Relationship Between Enterprise SEO & PPC: SMX East Recap
These days, earning links through quality content publication — both on your site and off — gets you substantially more value with zero risk, but it also costs a lot more than link building tactics of the past few years. It takes substantially more time, money, and effort to accomplish successful link building than it did just a few years ago. … [Read more...] about What’s The State Of Link Building For SEO In 2015 & Beyond?
We collect data regarding consumer search queries from a variety of sources. When a user accesses one of our owned and operated websites, we may have access to certain data associated with the source and specific nature of the visit to our website. We also license consumer search query data from third parties. Our Content & Media algorithms utilize this data to help us determine what content consumers are seeking, if that content is valuable to advertisers and whether we can cost-effectively produce this content. These third-party consumer search data agreements are generally for perpetual licenses of a discrete amount of data and generally do not provide for updates of the data licensed. … [Read more...] about The Google & SEO Aspects
Featuring expert insight is another option for building strategic, link-earning content. … [Read more...] about Content and SEO: Building linkable content
Okay, it wasn’t that dramatic — but I definitely advised the client that this is not a good opportunity, as it violates Google’s quality guidelines. In fact, Google has called out this exact tactic as an example of a spammy link-building tactic that can harm your site rankings: … [Read more...] about Beware of shady link schemes from black-hat SEOs