There once was a time where infographics were the go-to medium when it came to content marketing. Informative, engaging, and easy to share, they present the ultimate trifecta for attracting traffic, gaining links, and generating leads.But the raving about infographics has seemingly died down a bit. They aren’t a fresh concept anymore.It takes a bit more effort to get users psyched to download, share, and link to an infographic; even more effort to make it go viral.How do you create infographics that stand out from the rest and drive traffic to your website?Here are 10 ways to step up your infographic game.1. Conduct Market ResearchThere’s no sure indicator whether your infographic is going to get your audience hooked, but conducting market research before you start creating the graphic will get you close.You want to come up with a concept that your audience is, in fact, interested in.You can conduct market research by surveying your audience regarding their most burning … [Read more...] about How to Create Infographics That Go Viral & Drive Traffic
Images are key for making your content shine online.Whether you’re creating a blog post, webpage, ebook or any other piece of content, adding visuals improves the overall user experience.You can’t, however, just pull images off the internet – it’s your responsibility to determine if and how you can use the image without violating copyright.Every image – whether you find it on Google, social media or on a stock photo site – gains copyright as soon as it’s created, and it’s up to you to know whether or not you have legal right to use it.The consequences of violating copyright (even accidentally) are serious.Those found guilty of copyright violation could face charges up to $150,000 for each infringement.Should a case go to trial, a party found guilty of copyright infringement is also responsible for all attorney fees and court costs.That’s not all – the court has the right to impound any work containing the copyright violation, … [Read more...] about The Essential Guide to Using Images Legally Online
Sep 12, 2019 by Kristien Matelski Content Marketing, Search Engine Optimization Vizion Interactive Content continues to reign supreme as the driving force behind virtually any digital marketing strategy, but have you developed content specifically to drive your search engine optimization (SEO) results? SEO content is a staple of modern digital marketing, and it is essential to analyze the content you produce so you know what works and what falls short of your expectations when it comes to your overall marketing strategy.SEO has evolved significantly in a very short time, and modern marketing professionals need to know how to measure the success of the content they publish with an SEO-focused perspective. Your content should drive traffic to your brand’s website, products, and services by attracting search engine traffic. SEO is an unpredictable field, and modern SEO experts need to be agile and flexible in response to the hundreds of search engine algorithm changes that occur … [Read more...] about A How-To Guide for SEO Content Analysis
Heather Lloyd-Martin is the pioneer of SEO copywriting.A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and sales with SEO-friendly content.But the term “SEO copywriting” is perhaps a bit of a misnomer.Is it SEO content writing? Is it copywriting? Is it both? If there is a difference, does it matter?These questions have popped up time and time again within the SEO community. The fact is, the difference does matter – as these two types of writing can bring very different results for businesses.Let’s finally put this question to rest and uncover when SEO experts should turn to content writing versus copywriting for their projects.Both Writing, Different ResultsBoth SEO content writing and copywriting have to do with the words on the page, but they each serve their own distinct purpose.This distinction matters because helps you determine which method you need to employ in order to achieve the desired results.Confusing … [Read more...] about SEO Content Writing vs. SEO Copywriting: Is There a Difference?
People turn to Google for just about everything these days.Whether it’s to buy something, learn about something in-depth, get a quick answer, or simply pass the time, Google is the primary stream of information for the vast majority of people living with an internet connection.To be precise, Google makes up 92.19% of the search engine market share.The constant quest of SEO professionals is to get their content matched up with the search queries it answers.But how has this task changed over time?While there can be books written on this subject, the general consensus is that search queries are becoming longer, more specific, and conversational.In many cases, a portion of this shift can likely be attributed to the rise of voice search.A lot of what we are seeing is a growing importance on optimizing for questions and semantically related keywords.So what exactly does this all mean?And what are the best strategies when you’re down in the trenches of SEO?Let’s … [Read more...] about Questions & Keywords: How Should You Optimize Your Content?