While the tools and features used to run successful marketing campaigns are ever-changing, there are six timeless principles of persuasion that can be used to write compelling landing page copy to drive more conversions on your website.Since the publication of “Influence: The Psychology of Persuasion” in 1984, Dr. Robert Cialdini’s six principles of persuasion have been used in marketing activity to help persuade customers to take the desired action.If you read traditional marketing blogs then you’ve likely heard of them:Reciprocity.Social proof.Commitment.Authority.Liking.Scarcity.In this post, we outline how Cialdini’s six principles of persuasion can be used to write more compelling copy and design more persuasive landing pages to convert more of your website traffic.1. ReciprocityReciprocity is the process of exchanging things with others in return for a mutual benefit.You could think of this as your hook.You have to give users something in return for … [Read more...] about Using 6 Principles of Persuasion to Increase Conversions
What separates good marketers from great marketers?Planning.Now is the perfect time to begin planning for 2019. If you haven’t started yet, it isn’t too late.Make sure your planning starts with this 2019 marketing calendar (including free templates).It’s filled with traditional and wacky holidays, major sporting events, awards shows, and cause movements.As you’ll soon see, there are so many special days, weeks, and months to remember!This post will totally simplify your life in 2019. Bookmark it and come back whenever you need some creativ ideas.Speaking of which…Want some amazing content marketing ideas, too?I’ve included some of my favorite campaigns from this year to inspire you.So, feast your eyes on this exclusive marketing calendar for 2019 — from Amazon food drives and AI to Facebook communities about PSL — get excited for all the festivities to come.Sidebar: I will be updating this calendar for 2020. … [Read more...] about You Need This 2019 Marketing Calendar & Free Templates!
Is the use of machine translation evil for SEO?In terms of global website content translation or localization, the best practice is to have content localized professionally by a native speaker.However, just like everything else, there’s a best practice, and there’s the reality of conducting business.So, what is the reality of running a global website?How does the best practice apply – or not apply – especially when it comes to user-generated content (UGC)?The Challenge of Content Localization for Global WebsitesOne of the real-life situations that businesses deal with is the challenge of increasing user engagement without negatively impacting SEO performance.Site owners agonize over following the best practices for their fixed content on the website, but due to the speed and/or the costs of professional translation, oftentimes, it prohibits them to apply this best practice to UGC translation.Because of this challenge, I often see global websites showing UGC left … [Read more...] about How to Use Machine Translation to Localize UGC for Global Websites
If you want to earn top-tier links, you can’t cut corners on the content you create.You have to do everything the right way.First, the bad news: it isn’t easy to get links on relevant, quality sites.But the good news is that means fewer people are doing it the right way.As long as you’re ready to put in the work, there is a greater opportunity than ever to be had.This step-by-step guide will show you how to create content that consistently attracts high quality links.This Process WorksThis guide isn’t based on theory or best practices, but on actual real world results.In the past three months, we’ve pitched five pieces to Lonely Planet (one of the most influential sites and best links in travel) that have followed this process.The result?Coverage for every single one.This has led to projects that have all gone into double figures in the number of linking domains they’ve achieved, many of which have been on top-tier publications that have … [Read more...] about A Step-by-Step Guide to Create Content That Attracts High Quality Links
The creative content marketing secret may be in the palm of your hand, or an extension of it.The smartphone has evolved from a personal necessity to a revolutionary content-producing machine. Its built-in camera is wired with superpower-like features, formats, apps, platforms, lenses, filters, and social media channel magic.Its output potential is making marketers think and rethink visual content strategies at record speed.So what does the future of content marketing hold and how can you dare to be different?Here are nine ways to stand out and explore new marketing realities with visuals.1. Facebook Live: From Thumbs up to Thumbs DownLast year’s content marketing golden child was Facebook Live and on its heels came the episodic-style Facebook Watch.Yet just last month Social Media Examiner’s Michael Stelzner dropped a news bomb announcing to abruptly cancel three of its four weekly Facebook shows.Ouch.Right when brands were finally warming up to the concept of going … [Read more...] about 9 Futurist Content Marketing Insights You Must Know Now