“How much do you charge?”As an SEO content writer that works primarily with SEO agencies, I am used to getting this question. And no matter my answer, the responses always remind me a bit of the Goldilocks story…“That price is too cheap.”“That price is too high.”“That price is just right.”It’s typically a toss up – which often makes me question whether we all know the true value of great SEO content, or whether I’m simply charging too much.To satisfy my curiosity, I decided to propose the question, “How much do you pay for great SEO content?’ to a 40,000+ member SEO Facebook group.The answers, as I had expected, were all across the board.Mixed Opinions: What Is ‘Great’ SEO Content?The first thing I noticed is that the responders were in disagreement about what was considered “great” SEO content.While some highlighted the need for “a fully optimized kick-ass piece of … [Read more...] about How Much Should You Pay for SEO Content?
When it comes to writing the perfect blog post, the length is always important. New bloggers are especially uncertain about the ideal length of a blog post while some write the minimum number of words to get their message across. Should blog posts be short and concise, or long and packed full of information? Will readers go through the entire article? What should I include in my post? These are all a few basic questions that every blogger has asked at some point. These are all valid questions and it’s important to know the answers. So, does the blog post’s length matter? In short, yes. But only if the content is good. This can’t be stressed enough. You can write a 5,000-word blog post and still struggle to achieve great rankings or get people to share. On the other hand, you can have great content in a short blog post of 500 words and blast to the top page of Google. Why? Because quality content matters. Let’s go a bit further into why blog post length matters … [Read more...] about Blogging Tips – The Perfect Blog Post Length
Some brand jingles and slogans are easily remembered. Others are easily forgotten.That’s because different people remember different things.A person can typically remember the jingle, its message, and (most importantly) the brand represented by it, when considering some of the best jingles and slogans over the last 30 years.Sure, some stick out more than others. Some have been iconic; others have been legendarily awful.But no matter how you slice it, the really good ones leave impressions that last years, decades, or even a lifetime.Here are some of the most iconic jingles and/or slogans that have succeeded over the last three decades because of the high-quality writing behind them.11. Motel 6: “We’ll leave the light on for you.”This Motel 6 slogan was born in the best way: as an ad-libbed line-turned-instant success – and a perfect representation of the motel brand and its values.Created off the cuff by NPR personality Tom Bodett, this slogan was an … [Read more...] about Writing Successful Slogans & Jingles: 11 Perfect Examples
Along with the concept that “content is king,” came an extremely flooded landscape. A harmful misconception was born that the sheer amount of content being produced is key.Thinking about the recent algorithm updates that we’ve seen, it’s clear that Google is trying to tell us something – to choose quality over quantity.I’d argue that content actually isn’t king anymore. Quality is.By this, I mean that having fewer extremely valuable content assets is much better than having an abundance of low-quality assets.As content marketers, we must focus on offering readers value in everything that we write and publish. Sometimes this means recognizing when you’re creating irrelevant content.Here are 10 warning signs that it’s time to revamp your content strategy.1. Organic Traffic Is MinimalIt may go without saying that if no one is searching around the topic that you’re writing about, the chances of it driving significant traffic are … [Read more...] about 10 Warning Signs You’re Creating Irrelevant Content
5th April 2019 - 5 minutes read Content Marketing Rebecca Carey - Outreach ManagerPR gifts have always been an important part of any brand relationships. Historically these gifts have been given to celebrities and, more importantly, magazine editors. Thanks to the rise of influencer marketing, there has been a huge shift to PR gifts being sent to influential content creators across a multitude of platforms. Quickly becoming an integral part of influencer marketing. Why are we now talking about something that has been present for years? PR gifting is more visible across social channels to the consumer than it ever has been within the magazine world. The Competition & Markets Authority (CMA) has released new guidelines ensuring content creators are more transparent about any PR gifting they have received. This article by the CMA should be a must-read for anyone working or thinking about working within the space. I wanted to look at why PR gifts are still so … [Read more...] about The importance of PR gifts for e-commerce brands