SEO generally involves a bit of shifting around tags, carefully creating highways for crawlers to find your pages, and meticulously linking authoritative websites to slowly climb up the rankings.While it’s true that the “if you build it, they will come” approach to web content does not actually drive traffic – because good content doesn’t always bubble to the surface – it’s also true that the limits of your content are the limits of your ranking.Think of your content as the potential ceiling for your page ranking, and your SEO strategies as the actual progress toward that page ranking.Even with perfectly optimized pages, B grade content probably won’t rise to a #1 Google ranking.On the other hand, A+ grade content without SEO may start to go stale and acquire mold on the second page of Google.Put aside your Excel sheets, keyword research, and optimization guides for just a minute.Let’s talk about the nuts and bolts of … [Read more...] about Want to Rank #1? 6 Tips to Create SEO-Friendly Content
Si Quan Ong Marketing @ Ahrefs. I read, breakdance and try random life experiments.Article stats Twitter 89 Facebook 379 Referring domains 18 Data from Content Explorer tool. ShareQuick links Feeling overwhelmed by the infinite options for driving traffic to your website? You’re not alone.This article doesn’t list every traffic strategy under the sun.Instead, it lists the tactics we use at Ahrefs. These are tactics that have helped us grow our revenue by +65% year over year.In other words, they’re proven to work.Let’s get to it.1. Target topics with search traffic potentialThe Ahrefs blog gets over ~230,000 organic visitors per month:Besides word of mouth, this is our second best marketing channel, sending us hundreds of new users every month.Without a doubt, search engine optimization (SEO) is one of the best ways to achieve consistent, long‐term results. For as long as you rank highly in Google, you’ll be able to generate passive … [Read more...] about 11 Proven Ways to Drive Traffic to Your Website
Content marketing: it’s on everyone’s agenda, but it’s rarely done right.Now you’re likely thinking: “That’s not true! I did it right! I put together the world’s best piece of content on topic X!”And sure, you really may have created the best piece of content on that topic, but what did it result in? I’m talking visits, soft conversions, hard conversions, and money.And did you even promote that piece?Sorry if I’m bursting your bubble, but creating the best possible piece of content doesn’t guarantee success.Nothing really does, of course… but here are five important pieces of knowledge that will help you massively increase your chances of success.1. Best Content ≠ Most Successful ContentYou spend days working on a piece of content.You do your research, write it, improve it.You have it proofread, and you improve it some more.You then include amazing visuals, explainer videos, and all – you’ve … [Read more...] about Content Marketing: The 5 Most Important Things You Need to Know
Ecommerce content marketing sounds good in theory – but few sites do it well.Loads of ecommerce sites will put up a blog, write a company update once in a while and call it a day.That isn’t enough.Even though site owners have a ton of things to do – from managing inventory, to perfecting design, to hiring staff – content and SEO have to be part of the equation.I know when I look for examples of content marketing for ecommerce clients, it takes some digging to find great examples in their industry.For the purpose of this article, ecommerce content marketing is defined as content created and produced for your website with the goal of attracting traffic, links, and conversions.These content assets are typically created as blog posts, resource pages, or visual assets outside of the typical ecommerce product and category page architecture, but still well integrated.And while interactive mobile apps and videos can be considered content marketing, we’re focusing … [Read more...] about 7 Awesome Ecommerce Content Marketing Examples for 2019
“How much do you charge?”As an SEO content writer that works primarily with SEO agencies, I am used to getting this question. And no matter my answer, the responses always remind me a bit of the Goldilocks story…“That price is too cheap.”“That price is too high.”“That price is just right.”It’s typically a toss up – which often makes me question whether we all know the true value of great SEO content, or whether I’m simply charging too much.To satisfy my curiosity, I decided to propose the question, “How much do you pay for great SEO content?’ to a 40,000+ member SEO Facebook group.The answers, as I had expected, were all across the board.Mixed Opinions: What Is ‘Great’ SEO Content?The first thing I noticed is that the responders were in disagreement about what was considered “great” SEO content.While some highlighted the need for “a fully optimized kick-ass piece of … [Read more...] about How Much Should You Pay for SEO Content?