When done well, data-driven marketing is the best way of making marketing processes efficient, performance-oriented and successful. Our ultimate guide explains in four clear steps how you can approach the challenges of building a data-driven strategy in the right way and which tools you need to reach your objectives. Looking to see what advantages a data-driven approach could bring to your marketing activities? Then something big is heading your way: Find out more! Definition: What is data-driven marketing? Data-driven marketing is an approach to online marketing that uses data to increase the level of targeting, personalization and ultimately the success of campaigns and communications. Data helps create marketing activities that are precisely tailored to the needs of the user: Less scatter-gun, more sniper rifle. A data-driven marketing strategy is one that is based on a solid data analysis. Insights arm digital marketers with genuine understanding of the behavior and interests of … [Read more...] about Data-Driven Marketing: Your Ultimate 4-Step Guide
Engaging content often comes as a response to current events, trends and public discussions. However, marketers rarely talk about the ways to stay on top of the latest news for the purposes of developing relevant content and building links. This blog post discusses the tools that make catching up with the relentless news beat easier. It also offers suggestions regarding different types of content contribution your client can provide, adding value to the conversation and, if done right, resulting in links and coverage. Tools for staying on top of current affairs Understanding your clients’ industries and following the latest updates are necessary steps for developing relevant content that will resonate with their audiences. When you start, especially if you’re new to an industry, it can take some time to get your head around it, however, the key is consistency. Developing a habit of checking the latest news once a day will not take a lot of your time, but it will build your … [Read more...] about How to secure links and coverage reactively
Almost half of the world’s population is now active on some form of social network. The opportunity for your socially-sharable content to reach a large and relevant audience is gargantuan. But it also means that the way your brand interacts with its audience carries a lot of weight. Without a presence on social media, a brand is not competitive. While each platform provides direct engagement with the target consumer, profitability off the back of social media is often at the forefront of a company’s KPIs. There are myriad ways to use social media to your brand’s advantage and you’re going to run through four of them in this post. 1. News and trendjacking News Not only does social media now outpace print newspapers as a news source in the United States, but it is the most popular way for 18-29 year-olds to consume news. Social media allows users to not only get up-to-the-second news alerts, but instantly comment their opinion, presenting the perfect spot to keep … [Read more...] about Four ways your brand can make the most out of social media
I hate to tell you, but you can’t just ‘have ideas’. You can only create conditions conducive to having good ideas by equipping yourself with as much intellectual ammunition as possible and keeping those creative muscles well exercised. Steve Jobs said, ‘creativity is just connecting things’ and that’s exactly what having ideas is in its simplest form: connecting one thing to another thing to come up with a new thing. Whether you’re in a creative role and it’s literally your job to come up with ideas daily, or they’re needed in a less obvious way, like finding a solution to a client’s problem, ideas are always needed in the workplace in some capacity. So here are some things we do at Builtvisible to create the right environment for the ideas to come. Research An obvious first step, but one that often gets skipped in favour of getting down to it. Have a look at what’s currently out there about the topic you need ideas … [Read more...] about Ideas that work (and how to have them)
Content creation is more than “just writing” or plopping in as many meme-worthy Shutterstock images as possible – it’s a daring dance that involves being creative, engaging, and targeting the right audience. Not everyone gets that, including most competitors, so take advantage of that lapse in judgement and make your brand stand out as something unique. To achieve this, your brain needs to process multiple streams of information and transmogrify it into something special. And fast. It’s not a task for the faint of heart. So, what if you don’t want to just get the ball rolling? How about turning it into a boulder of engagement goodness to speed up lead accumulation, Indiana Jones-style? After all, great content is a core pillar of any successful digital marketing strategy, affecting everything from brand reputation to your site’s click-through rate (CTR). Why miss out? Today, let’s explore how great web content can help you leapfrog … [Read more...] about Struggling to Get More Leads? Write Great Content!