There are many different kinds of designers in the digital industry, from product designers to user experience designers. Each plays an important role in developing a brand’s identity and helping a business to grow. Today, let’s take a look at how a creative designer works. A successful design often takes time. There a many steps and considerations that contribute to an award-winning piece, all of which need to be balanced with client budgets and timescales. Key skills: What’s in a creative designer’s toolbox? Any designer worth their salt will have a list of bookmarks as long as their arm, a library of colour palettes, font pairings, and other useful resources – but we will come to that exciting stuff shortly. Not only does a creative designer need to be master of the mouse as well as a pixel perfectionist, but they also must have the ability to problem solve, communicate, push boundaries, challenge, and listen – to name just a few key skills. … [Read more...] about Design – It’s more than just ‘colouring in’!
The term UX (which stands for ‘User Experience’) is somewhat overused and in danger of becoming a buzz word. On one hand, it’s great that more companies are now beginning to pay attention to UX – but do they truly understand what it means and how important it is to the success of their business? According to Don Norman and Jackob Nielson’s definition of UX: “User Experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Simply put, UX includes everything from the actions you take to the way you feel when you use a product or service. User experience is all around us Typically, we think of UX in the context of websites or digital applications. However, before I sat down to write this article, I made a coffee and therefore I had a ‘user experience’. UX is everywhere in our daily lives, though we might not associate it with routine activities. And it’s even rarer for … [Read more...] about UX: Should we really be bothered about it?
In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of slow page speed have been correlated to a decease in overall revenue and an increase in page abandonment. Users have come to expect mobile sites to load just as quickly as their desktop counterparts. In fact, Amazon, one of the largest online retailers, concluded that even a one-second lag in page load speed accounted for a $1.6B decrease in annual revenue. Accelerated mobile pages (AMPs) are quickly becoming the standard for how a fast-loading page should be built. Using a pre-render, AMPs are able to load 15-80 percent faster than standard mobile pages without compromising functionality. While the ease of AMP implementation will vary depending on your CMS (content management system), WordPress can be a good test environment for previewing what your AMP page might look like. Follow this quick … [Read more...] about Setting up and testing AMP for WordPress: A quick 7-step guide
I’m excited to kick off the third year of The Stackies, which will culminate in an opening awards ceremony at the MarTech Conference in San Francisco, May 9–11, 2017. Of course, like all agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the competition this year. But first, new readers may be wondering, “What the heck are The Stackies?” They’re a friendly competition where marketers send in a single 16:9 slide that illustrates their marketing stack — the collection of marketing tools and technologies that they use to make marketing magic in a digital world. We then openly publish all of the entries — check out the 21 marketing stacks from 2015 and the 41 marketing stacks from 2016. We designed The Stackie Awards to be a vehicle for sharing industry insights among peers. By looking at the creative ways so many different marketers conceptualize their stacks, everyone can draw learning and … [Read more...] about Announcing the Stackie & Hackie Awards for MarTech San Francisco 2017
How good is the quality of your website, really? Here is a detailed list of questions every website owner should ask themselves. If the answer to every question below is yes, give yourself a big ole pat on the back. Most websites have flaws for some different reasons, mostly related to the limitation of resources. This 50 question long questionnaire might trigger something here and there for some of you or may bring some forgotten item from the long to-do list back into your mind. Is content structurally separate from navigational elements? Is the website optimized for mobile? How compliant is the website with W3C coding standards? Valid HTML/CSS? Are ‘alt’ tags in place on all significant images? Are text-based alternatives in place to convey essential information if this is featured within images or multimedia files? Navigation Are links labeled with anchor text that provides a clear indication of where they lead without over using exact match anchor text? Depth … [Read more...] about 50 Questions to Evaluate the Quality of Your Website