When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren't feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going to perform keyword research for the millions of different keyword combinations your products might rank for? Because of the large scale of many e-commerce sites, traditional SEO tactics may simply be too time-intensive or tedious to make a top priority. On top of the time commitment that would be required for traditional SEO, e-commerce sites tend to present a unique set of SEO hurdles that need to be addressed. Take crawl budget, for example. For an average website - anything under a few thousand URLs - crawl budget isn't an issue, as these sites will generally be crawled efficiently. However, we've worked with e-commerce sites that have millions of URLs. For sites that large, crawl budget becomes a crucial part of SEO. … [Read more...] about Focus on these 5 areas to deliver big results in e-commerce SEO
Very few writers really know what they are doing until they've done it. - Anne Lamott This quote from Anne Lamott resonates with me quite a bit. I seldom know what I'm doing until I've done it. I also seldom know what other writers are doing either. I recognize what I enjoy reading … aaaaand I've little idea why I enjoy it. That's what makes the topic of linguistics and language so fascinating to me because it helps explain all the whys behind the writing I love, the tweets I read, the updates I favorite, and the copy I crave. There's an art and a science to writing that sits just below the surface, and I'd love to share with you what I've learned about how to reveal it and incorporate it into your marketing messages-and how to write copy that people love! Linguistics, Microstyle, and the Beauty of Small Writing Simplicity is not a given. It is an achievement, a human invention, a discovery, a beloved belief. - William H. Gass, Finding a Form When I look at a format like Twitter, … [Read more...] about How to Write Social Media Updates People Love
It’s so easy. Just create amazing content consistently and you’ll be rolling in traffic. I’m kidding. Even if you know what you’re doing, content marketing takes a lot of work. But it can pay off in a big way. For example, Kraft’s ROI from content marketing is four times better than any other form of advertising. Look around online, and you’ll quickly discover that they are not alone. You don’t even have to go further than here. I’ve used content marketing to grow KISSmetrics, Crazy Egg, and now Quick Sprout to well over 7-figure (annually) businesses. I typically get around 100 comments on posts and over 1,000 social shares within days on just Twitter and Facebook alone. Now, it’s taken me years to get here because content marketing takes patience and consistency. But another thing it takes is a budget. If you’re doing content marketing effectively, you’re creating some really valuable next-level content. And if … [Read more...] about How to Make Content Marketing Work for Small Budgets
The first thing I had to figure out when asking this question was, what the heck do you actually call the links that appear under the main URL when searching for a brand or a publisher? You know, these guys… And these guys… These links are called sitelinks, not subheadings or subcategories, or ‘guys’ apparently. Anyway, here’s my problem. I run a film and music website in my spare time and lately I’ve noticed that when I search for my own site’s name, Google retrieves the following results… To be honest this has improved a little since the last time I ego-surfed, but the sitelinks represented by the results above aren’t necessarily the ones I would choose myself. I would prefer to see the main, most popular categories on the site (movies, music, food, travel) rather than a few subcategories and an about page seemingly plucked at random. But then if we were all free to choose the way we appeared in search, we’d probably … [Read more...] about How do I get sitelinks to appear in my site’s search results?
They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession. In fact, expert’s proficiency can be measured by their ability to discover trending keywords and rank for them. In other words, SEOs ability to perform keyword research. Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword. By using SEO terminology, we can say that two main factors of keyword research are: Search Volume (number of monthly searches) Keyword Difficulty (competitiveness of a keyword) Unfortunately, unlike a classic economy where everything is quantifiable, things get a bit troublesome in the world of SEO. We usually rely on stats provided by the Google Keyword Planner tool which is based on PPC (pay per click) or paid search. It is really hard to establish the real state of … [Read more...] about Complete guide to keyword research for SEO