That’s really interesting, because now there’s certainty over who you’re targeting. “Oh, this is Kelsey. We can give very specific ad copy.” Maybe you checked out a certain clothing but didn’t buy the thing last week. Then I can come up with a very specific ad copy that speaks to your specific state within my buying funnel. Do you see what I mean? Overall, it’s quite a game changer. … [Read more...] about #MarketingNerds: Google AdWords Customer Match
How do the recent update impact or affect you and your business? In multiple ways, says SEJ contributor Adam Riemer. One example is if you’ve seen traffic dropping from organic search, as the increase in ads above the fold could mean fewer clicks on your organic listings. … [Read more...] about SEJ Wrap-Up: 3 Google Updates You Should Know
So, some people turn to the “dark side” of search marketing – “black hat marketing”. It’s against Google’s TOS, but that doesn’t stop many businesses from trying to game the system. For some, results come quickly, and it’s hard to argue with money in the till. At the same time, there’s that little voice in the back of your head that’s telling you, “This is wrong. You’re going to get caught, and your website is going to be toast!” … [Read more...] about Does Google Discriminate Against Some Businesses?
4. Spend time on product titles in your feed. Treat the writing of titles in your product feed like you would a headline for PPC. Including keywords and your brand in the headline are always a good strategy for boosting CTR. Watch the length, though. While Google will allow 70-characters to be entered in the title, it is often truncated after 20 characters in the Google Shopping results. … [Read more...] about Five Ways to Improve Google Shopping Results
Amazon has drones to deliver merchandise. Figuring out a way to cater to the “I want it and I want it now” crowd is very smart. It’s still in the experimental stage and no telling if Amazon will really be allowed to fly drones directly to customers’ doors. If those drones do start flying, Amazon’s customer base is destined to explode—and give Amazon even more data on shopping and buying behavior and more ad targeting data. Google has Project Wing, but Google isn’t a “shopping destination” like Amazon is. … [Read more...] about Why Amazon and Facebook Are Gaining on Google