Forthcoming January traffic data will reportedly show that Google Maps has taken the lead from MapQuest as the top mapping site in the US. According to the numbers that I received (I’ve asked comScore to verify), MapQuest’s January monthly unique visitors were 41.5 million and Google’s were 42.2 million. This is the first time that Google Maps has overtaken MapQuest. However my source said that time on site/engagement, as reported by comScore, is still greater for MapQuest than for Google Maps. In some respects we have been anticipating this event for a long time, ever since Google removed links to competitors’ mapping sites from its search results in January, 2007. Some people will argue that this is the inevitable (and potentially “unfair”) result of Google’s ability to refer traffic to its own properties. Indeed, Hitwise has reported multiple times that the bulk of Google Maps’ traffic comes from this sort of self-referring. A year ago … [Read more...] about ComScore To Report Google Maps Now Number 1
Mapquest arguably “owns” the mapping brand online. It has been the dominant mapping site for years by a wide margin. But that dominance may now be slipping under pressure from Google. Hitwise reports that “traffic to Mapquest has remained flat year on year and is down 20% in the past 6 months. Google Maps traffic is up 135% year on year and is up 7% in the past 6 months.” According to Hitwise, after Mapquest, Google is the number two mapping site, followed by Yahoo and then Microsoft’s Live Local. Hitwise’s Heather Hopkins argues that the traffic trend is based almost exclusively on Google referring search traffic to its own Maps product: Google sends more of its own traffic to Google Maps than to Mapquest, a change that occurred last March. This can’t really be attributed to an increase in consumers looking for Google Maps. We can measure this through Internet searches. Searches for “google maps” have increased but the term … [Read more...] about Google Maps Gaining On Market Leader Mapquest
I love local search. It follows many practices similar to Web search, though different often in ways that do reflect an attempt to map the real world. Google’s Streetview cars are a little like Google’s webcrawler Googlebot. Instead of collecting URLs for Websites, Google Maps collects addresses to associate with businesses, nonprofits, government offices, parks, landmarks, and many other destinations. It has its own challenges as well, such as the streetviews car being turned away at sentry guard booths for military bases, or not being able to drive down “private” roads. Google Maps also can’t use latitude and longitude coordinates in places like China since their export and use is classified by that country as if they were munitions. I’m also often frustrated by local search. Driving directions from Google often begin by telling you to go “east” or “west” on your first turn. I’m not Mason or Dixon, Lewis or Clark, and … [Read more...] about GPS to Correct Google Maps and Driving Directions as a Local Search Ranking Factor?
As you may have seen by now there were some new iOS screenshots showing maps that don’t look like they are from Google. Below are a couple of the shots in question (via 512Pixels and The Next Web). See update below regarding OpenStreetMap. There was also the discovery of code that suggested these maps were being generated by Apple internally. We reached out to Google for a comment but didn’t receive any sort of statement. John Gruber has apparently been given an answer by his sources about what’s going on: Gruber says, “What I’m hearing now is that Places still uses Google Maps, but the maps in Journals and slideshows are not using Google Maps, and are Apple’s own stuff.” We’ve been waiting for well over a year to see where and how Apple deploys its own mapping assets. Since 2009 Apple has made several significant mapping-related acquisitions: Placebase (in 2009) Quebec-based Poly9, a Google Earth-like product (2010) C3 … [Read more...] about Apple Using OpenStreetMap With Its Own Tiles Instead Of Google Maps In Select Cases
The “nearby offers” functionality has been available on apps such as Foursquare and Yelp for some time. Other mobile deal apps, such as Scoutmob or Citysearch, also show you nearby offers on a map. It was also one of the central features The Dealmap, which Google acquired. Accordingly putting “nearby offers on a map” isn’t groundbreaking or in and of itself a big deal. The big deal is that Google Maps can offer massive distribution and exposure to those offers given how large Google Maps’ user base is. Google Maps is the second most popular app on Android handsets (after search) according to comScore. The other announcement today involves indoor walking directions. This piggybacks on Google’s indoor mapping functionality that was released with Google Maps for Android 6.0 last year. In the US and Japan, users will be able to get directions inside buildings, malls and airports based on floor plans that have been uploaded to Google. Google Maps … [Read more...] about Google Maps For Android 6.7 Has Indoor Walking Directions, Nearby Offers