Some people will argue that this is the inevitable (and potentially “unfair”) result of Google’s ability to refer traffic to its own properties. Indeed, Hitwise has reported multiple times that the bulk of Google Maps’ traffic comes from this sort of self-referring. A year ago in a post on Google’s gains against MapQuest, I quoted Hitwise’s Heather Hopkins who had written at the time: … [Read more...] about ComScore To Report Google Maps Now Number 1
Google Maps is gaining from Google search referrals, and this may be the single greatest explanation for the traffic numbers cited by Hitwise. But Google has also integrated that product smartly into search results for an improved overall user experience. The company might still have seen the same or similar traffic growth had it opted to show OneBox/Universal Search results but maintain text links to Yahoo Maps and Mapquest at the top of the page, as it had done previously. We’ll never know. As I suggested above, however, I believe that Google Maps has also gained from considerable investment and product innovation, as well as the popular exposure those things have brought. … [Read more...] about Google Maps Gaining On Market Leader Mapquest
Sometimes places don’t exist where Google Maps say they do. That can happen when places close and it’s not reported to maps, or places move and don’t update their address information on the Web, or sometimes places just aren’t where Google Maps say they are. I tried to find a local restaurant last year, and drove around in circles until finally giving up. I later found that the place had closed, but wasn’t sure of the right way to try to report my inability to find it to Google when I was driving around, since I wasn’t sure that it had closed at that time. … [Read more...] about GPS to Correct Google Maps and Driving Directions as a Local Search Ranking Factor?
Apple doesn’t want to disrupt its users’ expectations and experience by introducing a half-baked mapping product. Accordingly, what appears to be happening here is a “toe in the water” approach, as Apple begins to replace Google Maps in select cases — perhaps to ease its users into seeing a product with a new look and feel. But it does appear to be the start of a migration to another mapping platform. … [Read more...] about Apple Using OpenStreetMap With Its Own Tiles Instead Of Google Maps In Select Cases
The “nearby offers” functionality has been available on apps such as Foursquare and Yelp for some time. Other mobile deal apps, such as Scoutmob or Citysearch, also show you nearby offers on a map. It was also one of the central features The Dealmap, which Google acquired. … [Read more...] about Google Maps For Android 6.7 Has Indoor Walking Directions, Nearby Offers