Included in the update were a variety of new features, the most important of which were the addition of attributes for locations, the ability to indicate a preferred photo and the ability to match locations between Google Maps and Google My Business listings. While all of the changes are exceptionally useful (and although one shouldn’t complain about a gift), the fact remains that significant gaps still exist in the API for the needs of enterprise brands, especially when it comes to geocoding and the ability to pull traffic information from a given location. It’s likely Google will address these issues in future versions of the API, but until that day comes, here’s everything you need to know about the gaps that still exist, how to bridge them and what you should do to optimize your use of the API. The gap in geocoding Google My Business is a listing engine that allows business owners to create profiles by entering name, address, phone number (NAP) and other expanded … [Read more...] about Bridging the gaps in the Google My Business API
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Recently, a dermatologist in Hollywood, Florida, hired us for a consultation. He had three listings on Google My Business and wanted to know how to consolidate them. It turned out he actually had five, and the issues they were causing were a bit worse than he had realized. When we started, I made a full list of his duplicates, and this was what we were looking at: An unverified listing for his practice at an old address with 11 reviews. A verified listing for his practice at the current address with 43 reviews. An unverified listing for a doctor who no longer worked there. Another unverified listing for another doctor who no longer worked there. Another unverified listing for the practice at the current address with two reviews. When he contacted me, he was aware of the three listings for his practice but was unaware of the listings for the two doctors who used to work for him. Many people don’t think to look for these, but this is a huge oversight (as you’ll see with … [Read more...] about Why you cannot ignore practitioner listings on Google My Business (case study)
Editor’s Note: Since this column was originally published, we’ve received comment from Google on the matter, which we’ve included at the conclusion of the piece. Google recently posted a blog article raving about how it tackled webspam in 2015. The numbers were quite impressive. The webspam team handed out more than 4.3 million manual penalties last year, which must have been pretty labor-intensive. If only they applied the same efforts when it comes to Google My Business (GMB). Currently, the spam situation with GMB is bad. Spam is everywhere — and other than cracking down on the locksmith industry, Google doesn’t seem to be doing much at all about it. Here are the top four ways spam is flooding Google Maps. 1. Improper business names The Google My Business guidelines state the following with regard to business names: Adding unnecessary information to your name (e.g., “Google Inc. — Mountain View Corporate Headquarters” instead of … [Read more...] about Got spam? Google My Business doesn’t care.
Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. In order to avoid the need to make duplicate entries while still providing information across all Google products, users will only need to enter their information one time and it will populate into all of Google’s services. TechCrunch reported that to create ease of use and rival Facebook “owners can post news, events, photos and other updates they want shared with customers.” Exploring “Google My Business” Let’s jump right in and take a look at the updates. As soon as you login you will be guided through a tour of the new updates and instructions on how to interact with the platform. Next you will see a screen that houses your basic information that appears on Google+, Google Places, and Google Search. You can quickly … [Read more...] about Google My Business: New Tools for Small Business Owners
A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services. Even broad queries with large volumes are now showing local results which is something small business owners can capitalise upon. We’ve been asking SEO experts for their advice on setting up and optimising GMB listings.. The experts are: How important is Google My Business for local SEO? Greg Gifford: GMB is incredibly important, but it’s going to lose prominence now that they’re removing all location information from the GMB listings. There’ll now simply be a social interface (on a social network that no one is using). But – the GMB dashboard still feeds the info to Maps and the Knowledge Box for a business, so it’s still of vital importance to claim your location and fill out your info. Kevin Gibbons: The increased visibility that Google has placed around Google Local … [Read more...] about How to optimize your Google My Business listing: expert tips