Did Google's Gary Illyes say on Twitter that an affiliate site is not a quality site? He said "perhaps affiliate sites are not quality" when someone complained that affiliate sites aren't ranking well after an unconfirmed Google algorithm update.Here are the tweets:We know Google is tough on affiliate sites but affiliate sites by definition are not spam or against Google's guidelines. You just need to make sure your affiliate sites adds significant value.What do you think?Forum discussion at Twitter.This post was scheduled to go live today but was written earlier - I am currently offline today. … [Read more...] about Did Google Say Affiliate Sites Are Not Quality Sites?
Google Search Engine Optimization
Gary Illyes from Google said at the State of Search conference the other day that you are better off having comments and reactions to your content directly on your site than on third-party sites, like social networks. Many blogs and news sites have removed comments completely, telling people to engage with their stories over Facebook, Twitter and other social networks. But that content and engagement is done off of your site, which does not directly help your site in terms of content factors and potentially more links to your story due to the comments on the site. Gary Illyes said that comments are better on-site for engagement signals for SEO than moving to social. Here is a tweet covering that statement:Google has said this before, saying community through comments helps with rankings. Of course, the comments have to be value add, helpful and fun to read. No comment...Forum discussion at Twitter.This post was scheduled to go live today but was written earlier - I am currently … [Read more...] about Google: Comments Better On Your Site Then On Social Networks
We kind of knew this that when Penguin went real time that it meant Google is done with numbered Penguin releases. Google' Gary Illyes confirmed the other day at State of Search that the Penguin algorithm is still on autopilot and runs in real time by itself.Gary added that they have made "occasional tweaks" to the algorithm but overall the engineering team is happy with the late 2016 release of the Penguin update after the few tweaks they made.Here are some tweets with this coverage from the conference:Forum discussion at Twitter. … [Read more...] about Google: Penguin Is On Autopilot & Only Tweaked Occasionally
Gary Illyes from Google said at the State of Search conference that from a Google perspective, pruning content is not a safe tactic for improving your overall site quality. He added that it is better to improve pages on your site instead of just pruning the content and noindexing them.A typical tactic after being hit by a quality update or Panda update, is to remove access from Google to crawl your thinner, lower value content. Many people 404, noindex, or block the content from Google with hopes Google will rank the other pages on the site higher.Heck, Gary Illyes said in 2015 that this is a tactic you can use. But I guess things change...Here are some tweets with the coverage:Of course, sometimes it is not possible with your resources to improve all your low quality content. Then you need to make a decision. Do you improve some of it or remove all of it?Forum discussion at Twitter.This post was scheduled to go live today but was written earlier - I am currently offline today. … [Read more...] about Google: Pruning Content Is Not Safe; Instead Make It Better
The other day we reported that Google confirmed they are testing the mobile first index in the wild. But we didn't know the details on how often, when and how to tell when that mobile first index was being tested. In fact, many of the Google tracking tools may be taking notice of these tests.Well, Gary Illyes from Google explained at State of Search yesterday that if you are running a m-dot site, you can tell if the search results snippets on the desktop results show the m-dot version of the title tag and meta description. That is of course, if the title tag and meta descriptions are different between your m-dot version and the desktop version. Of course, in hindsight, that is an obvious way to see the test in the wild, but I didn't think of it.Here are tweets covering it:I don't personally have any m-dot sites to test on but I guess some savvy tool maker can set up tests to track m-dot domains and see when this switch over happens. And then share screen shots of the search … [Read more...] about How To Tell If Google Is Testing The Mobile First Index