Machine Learning can be used wherever Google has to assign labels or comments to data, and/or has to run clustering, which would be too laborious manually. Up to now, the use of Machine Learning in Google Search has only been confirmed by RankBrain. However, I can also imagine Machine Learning already being used for the clustering of documents in the indexing process. If you would like to know more about Google, AI, and Machine Learning, I recommend my article, Significance of Machine Learning, AI & RankBrain for SEO & Google (German), with interesting opinions from respected colleagues like Markus Hövener, Kai Spriestersbach, Marcus Tober and Sebastian Erlhofer. … [Read more...] about Machine Learning’s Role in Google Search
It would appear that Google displays relevant entities in the Knowledge Graph boxes to the right of the search results. For this reason, I like to call them “Entity Boxes”. Things that appear above the organic search results, in a direct answer box or as a featured snippet, tend to be concepts or topics. The carousels at the very top of the page show things like events, films and TV shows. … [Read more...] about How Does Google’s Knowledge Graph Work?
Google AdWords is the more simplified, original way to collect and utilise users’ behaviour analytics. AdWords tag audience options are very simple (E.g. Users who have visited URL “/xyz”). It works in a pinch, but the downside is that it’s limited in terms of the data it can collect and is therefore considered outdated. … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
Recently, Google set out to revolutionise the online shopping and introduced Shopping Actions to the world of online marketing by taking out the middle step of transferring your customer to your site. Encapsulated in a whole new facet of the search engine, Google Express is here to connect both businesses and buyers in a faster, much more convenient way. … [Read more...] about Attention Online Retailers: Google Launches Pay-Per-Sale Shopping Actions
First of all, Google Instant naturally has a significant influence on users’ click behavior. All the same, depending on screen-size and resolution only one or two search results can be seen while a query is being entered, whereas before it was between four and seven. Furthermore, we can assume that through these usability changes, secondary results pages will no longer be viewed because the user only has to type a little more to find more detailed search results. … [Read more...] about First lessons from Google Instant –