It’s only been ten days since the announcement on May 13th of what to expect in the coming months and they have already rolled out 2.0 – ending the life of several pages with bad links. Cutts has stressed that the impact of the second-generation webspam update will have a much deeper and greater influence this time around. … [Read more...] about Google’s Penguin Update 2.0: Loser analysis –
Domain Loss of SEO Visibility absolute Loss of SEO Visibility in % Industry reddit.com 1339420 -54% Social Media tumblr.com 994315 -79% Social Media pinterest.com 922648 -23% Social Media giphy.com 763932 -85% Other reference.com 635112 -99% Q&A azlyrics.com 569666 -37% Music/Lyrics tv.com 523543 -70% Media&Events about.com 453124 out Media&Events vimeo.com 428151 -50% Media&Events thefreedictionary.com 422815 -27% Encyclopedia myspace.com 348804 -68% Social Media perezhilton.com 340110 -77% Media&Events wsj.com 332114 -43% Media&Events addictinggames.com 330743 -56% Other allmusic.com 328659 -40% Other infoplease.com 313584 -67% Encyclopedia alexa.com 292892 -89% Other makeuseof.com 267649 -73% Media&Events last.fm 258315 -55% Other patient.info 250604 -62% Media&Events msn.com 217784 -29% Search / Portal justjared.com 218154 -54% Media&Events drugs.com 203119 -25% Other metrolyrics.com 190898 -28% … [Read more...] about The Story of 2017: Google Winners & Losers
Ease yourself into advanced targeting by using the audiences that Google has already managed for you. Choose from options such as: New Users, Returning Users, Users who visited a specific section of my site/app Users who completed a goal conversion, Users who completed a transaction (this is already configured to include any user with more than zero transactions). For Google’s full instructions, click here. … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
New Zealand Will Have to Wait We’re just as excited as you are, but unfortunately for us Kiwis, Google Express is for the moment only available across the continental United States. It’s meant to combat a similar online shopping experience by Amazon. … [Read more...] about Attention Online Retailers: Google Launches Pay-Per-Sale Shopping Actions
Google Publishes Annual Bad Ads Statistics Every year, Google gets faster and more efficient at removing ads that violate its policies. In 2017, over 3.2 billion ‘bad ads‘ were removed, which translates to an average of 100 bad ads per second. These bad ads included: … [Read more...] about This Week in Search: 5 Moves by Google!