Domain Cluster SEO Visibility Current Diff in % 2dplay.com games 8781 -12610 -58,95 lifed.com business 11783 -15678 -57,09 dressupjunior.com games 7965 -8719 -52,26 reeds.com business 4000 -2430 -37,79 dailydot.com blog/community 13783 -8059 -36,90 dressupgamesite.com games 30248 -17616 -36,80 movie2k.to blog/community 53685 -28446 -34,63 ets.org business /edu 28496 -14575 -33,84 psychicguild.com business 32019 -16361 -33,82 tvrage.com blog/community 40808 -20269 -33,19 concerthotels.com blog/community 19503 -8715 -30,88 cheapoair.com price comparison 59613 -23950 -28,66 salvationarmy.org blog/community 5504 -2577 -31,89 myplayyard.com games 39099 -14747 -27,39 dish.com business 59561 -22172 -27,13 forlocations.com blog/community 84020 -30646 -26,73 1channel.ch business 48854 -16778 -25,56 kporno.com porn 77194 -56086 -42,08 4tube.com porn 56000 -36604 -39,53 extremetube.com porn 28222 -15850 -35,96 bangyoulater.com porn 24547 -13147 -34,88 … [Read more...] about Google’s Penguin Update 2.0: Loser analysis –
Fred Update: Another update that was not confirmed by Google bears the nickname “Fred”. This came in calendar week 11, which was the most turbulent of the year. According to searchengineland, ad-heavy websites with low-quality content were worst affected by this update. Dictionary Update: In June 2017, an update created (more) Visibility improvements for dictionary domains. URLs for dictionaries improved their rankings first and foremost for short-tail keywords that could have various different user intents, Google User Localization Update: Since October 2017, users are given search results based on their current physical location, regardless of the top-level domain (e.g. Google.com/Google.co.uk) they enter into the address bar. Big wins for dictionaries As mentioned above, online enyclopedias and dictionaries are amongst the biggest winners of 2017 (besides publishers). The trend that has seen Google ranking these domains for short-tail keywords that do not have one clear … [Read more...] about The Story of 2017: Google Winners & Losers
Remarketing Lists for Search Ads (RLSA) is a very useful Audience Prioritisation Tool. This lets you customise your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re on Google and search partner sites. Find out more about making the most of RLSA here. Targeting settings on your Display Network, unlike RLSA, triggers an ad only when someone who’s on your audience list searches for one of the keywords in your campaign. You need a big audience here, so your segmentation can’t be too granular, since no other traffic is being lured by a campaign using this setting. 6. Last but not least, is social advertising! … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
Google Shopping is one of the easiest ways for online retailers and e-commerce websites to get their product ads displayed for their shoppers to see and buy. A potential customer need only click on your ad, and they’re taken straight to your website, where they will hopefully convert and complete the purchase. … [Read more...] about Attention Online Retailers: Google Launches Pay-Per-Sale Shopping Actions
Google to Boost News Articles in Search Results for Paying Subscribers Soon, Google will boost news articles in search results for paying subscribers of those publications. According to Bloomberg, Google is making this change in an effort to assist publications with finding and retaining paying subscribers. Additionally, Google will share search data which shows who is most likely to pay for content, meaning publishers can better target new subscribers. … [Read more...] about This Week in Search: 5 Moves by Google!