However, I think Google is stepping into a very grey area here. Some relationships between bloggers and brands may be obviously quid pro quo, but in the absence of clear contracts, I wonder how Google will ‘enforce’ this, and whether bloggers who have legitimate relationships with companies will be penalised. … [Read more...] about Google issues guidelines on bloggers and links for freebies
Googles content guidelines
The search quality raters look to see if the needs of the searcher were met. Are you giving the searcher what they’re looking for? If your site isn’t mobile-friendly, you automatically fail the “Needs Met” criteria. If you want to see if your quality is great, read it out loud and see if it sounds funny. Stop obsessing about how long content is. Can you honestly write 1,000 words on how to hard-boil an egg? How great is your online reputation? Don’t worry about one or two bad reviews, but rather your overall online presence. Does your website have a lot of distracting supplementary content? This is basically any junk that is not your main content, like a newsletter popup that makes you hit an “x” that says, “No, I don’t want to make a million dollars.” Google took a lot of references to this out in the updated version of the guidelines in March, which was probably because a lot of this type of content doesn’t exist on … [Read more...] about What Advanced SEOs Should Know From The Google Raters Guidelines (SMX Advanced Recap)
Of course, no one will tell you they operate unethically and unfortunately many people get sucked into paying these companies only to get shafted later on. Do your due diligence research. Find out about the company, and about the people running it. Cost of services is far less important than the potential cost of doing business with a rip-off artist. … [Read more...] about SEO Selection Via Google Webmaster Guidelines
Google's policy on automatically generated content is "content is content that’s been generated programmatically" which seems to include the question above. However, the examples given by Google do not directly address the example above. Google's examples are: … [Read more...] about Machine Generated Content For Human Consumption Against Google’s Guidelines?
YMYL pages are subject to special Google scrutiny because low-quality pages can easily negatively impact a Google user’s health, happiness, or finances. For this reason, it is especially important that these pages feature a high level of E-A-T and are written by qualified expert writers. That said, if you’re working on any topic that could have a major impact on users (car safety and repair, for example) it’s worthwhile to hire an expert writer. … [Read more...] about Content Standards by Google Search Guidelines