Her husband, Ed, has asked that no flowers be sent. Instead, he says that friends are working on setting up a scholarship in Dana’s name to help marketing students earn their degrees. I’m sure Dana would be thrilled with that because she loved to help others succeed. When we know more about those plans, we’ll update this article. … [Read more...] about SEO Industry Mourns The Loss Of Dana Lookadoo
Use event hashtags as often as possible. This is not limited to tweets! Stick that hashtag in the title of a blog post that covers an event or conference session—just make it gel (ex: “25 Groundbreaking Takeaways from #B2BIndustryConferenceX 2012”). When you or any other interested community member rebroadcasts / retweets your post, it will milk the exposure of that hashtag in a non-spammy way (because hey, your post is about #B2BIndustryConferenceX, is it not?). … [Read more...] about Beef Up B2B Publications With Rockstar Industry Conference Coverage
Unbiased keyword research. On this side of the argument, I would say that it is the job of any good SEO professional to help a client uncover the most-valuable keywords through extensive research. In fact, lack of prior experience in an industry could have a positive effect by pushing the client to think about how they position their products & services as the agency moves up the learning curve and discovers for themselves how people search in that space. … [Read more...] about Do SEOs Really Need Direct Industry Experience To Be Effective?
Over at my Search Engine Roundtable site, I decided to change the name from Roundtable to Search Engine Squaretable and post tabloid-like news such as Microsoft Buys Yahoo So Google Buys Microsoft in Hostile Takeover, Berkowitz Replaced By Lanzone at Microsoft, Danny Sullivan Starts Four Door Media, Matt Cutts Transfers to Performics – Will Assume Lead SEO Role. Wait, did I say Danny started Four Door Media? … [Read more...] about April Fools 2008 : The Search Industry’s Recap
Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Why The SEO Industry Needs Small Business