Last week Instagram introduced the “next generation of video” by launching IGTV. The IGTV app allows creators to post longer videos within its platform or directly via the new app, putting a new spin on the mobile video experience. The app appears to have been created to compete better with the likes of YouTube and Snapchat, allowing creators to post much longer videos (there’s currently a 60 second limit on standard Instagram posts). This allows for better storytelling for users and the full screen, vertical video style makes it easy for users to watch. Introducing IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators. https://t.co/7aSMmmAsyB pic.twitter.com/Py8QI1rS23 — Instagram (@instagram) June 20, 2018 Why has IGTV been created? Instagram reported that, we’re all watching less TV and more digital video and younger audiences are looking for more homemade, authentic content in comparison to professional … [Read more...] about What is IGTV and why have Instagram launched it?
Instagram is a successful app loved by many launched in the recent year. It is using as for a relaxation motive than marketing as many are using Instagram to drag their snapshots or selfies from phones to get catchy comments. Are you an Instagram addicted? Can you not survive without spending much of time to this social network? Is it your first task to do after getting your eyes opened? So, why you are not utilising your precious time to make dollars with Instagram app? Here’s what you ought to know about find out how to Make Money on Instagram. Tips and Tricks for Making Money with Instagram If you are blessed with a quality of impressing the lots of audiences, then gaining money with Instagram post is not a trouble some task. You can do it like counting tens on your fingers. Just go through the following handy tips to gain money with Instagram post. Read: How To Make Money from Your Blog Capture the movements of your COMPETITORS’ FOLLOWERS Just carefully capture the … [Read more...] about Easy Ways to Make Money on Instagram as a Blogger
As a social media platform, Instagram has been continuously evolving and has put to bed some of its competitors (i.e. Instagram Stories leaving Snapchat Stories in the dust). It’s safe to say that the platform is no longer a parochial social media app but rather, it is an all-encompassing network with skyrocketing engagement levels. What does this mean for businesses? Simply having an Instagram account won’t cut it (let’s be honest, it never did). With more algorithm and app changes, users are enjoying every feature Instagram has to offer. Whether that’s IGTV, stories, sponsored posts, explore feed or shoppable content, your best bet as a business is to leverage the power of it all. Why? Because if your audience is hanging out on Instagram, chances are, they’re everywhere on the app. In other words, that’s all the different places you can have content and interact with your audience on a touchpoint basis. Additionally, being present across the … [Read more...] about 15 Big Instagram Trends to Watch Out For in 2019 & 2020
The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictures and video. Social networks which were previously text-centric have made a point of integrating more flexible and better-quality options for embedding media, and the last few years have seen the astronomic rise of several key platforms which revolve entirely around visual media. New entrants to the social media scene also reflect this trend, finding new and adventurous things to do with visuals – take Peach, whose users communicate with GIFs, drawings and artful combinations of text and images. Or the newly-minted Yubl, which is driven by eye-catching graphics that users can tap to react to. In this article and its follow-up, I’ll be looking at four major players in visual social media – Instagram, Pinterest, Tumblr and Snapchat – and how you can make the most of their unique features in a marketing context, as … [Read more...] about How to use visual social media part one: Instagram and Pinterest
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about Instagram and its rise in value for marketers, so please join us at 12pm EST (5pm UK) on Wednesday 20 April. As preparation for the discussion, I’ve pulled together as many stats relating to Instagram as I could possibly find, many of which should provide fuel for the conversation and maybe aid your own social media strategy. Please note: many of these stats were researched and published in a ClickZ article by Leighann Morris from last year, and I have updated the numbers wherever possible. 1. Instagram has more than 400 million monthly active users 2. More than 75% of those users are outside the U.S. 3. More than 30 billion photos have been shared 4. Instagram users generate 3.5 billion likes per day 5. More than 80 … [Read more...] about 23 up-to-date stats and facts about Instagram you need to know