Did you know that online purchases account for only 8.3% of all retail sales in the US? This data is good news for brick and mortar businesses because it means that customers are still making their purchases in person.What has changed is how we discover businesses. Increasingly, we use our mobile devices to find what we need, which means that being findable online—specifically on Google Maps—is critical to potentiating sales.The SEO experts at Hook Agency can help with some Google Map optimization tips for maximum conversions.What Is a Google Map Listing?A Google map listing includes pertinent information about your business including your name, opening hours, location, and phone number. With phone books now obsolete, Google’s local business listing platform is where most searches begin and where clients find you.Why Is a Google Map Listing Important?Someone performing a mobile search for a business likely has an immediate, local need. This person uses search engines … [Read more...] about How to Optimize Your Google Map Listing for Maximum Conversions
The Internet has completely changed the way people do business.There was once a time when people wanted to have the name of their business first in the Yellow Pages. This would greatly increase the chances of people contacting them first when searching for a particular service. Not a lot of people still rely on the Yellow Pages anymore. Instead, people enter the type of business they’re looking for into a search engine like Google. Some of the same principles that apply to the YP searches of days gone by also apply to search engine results.If someone was to enter “plumber in Dallas” into a search engine, they would probably only look at the first few companies listed before they decided to call one; just like companies in the past would be more successful if they had their name first in the Yellow Pages, companies today increase their chances of success by having their company come up first in search engine results.It was simple to get a company’s name first in … [Read more...] about What Is Citation Building for Local SEO, and Is It Effective?
The good news: Showing up in Google’s search engine can be extremely beneficial to your local business. The bad news: Google doesn’t care if you rank high or low. It cares only that there are quality results that answer the query to the total satisfaction of the searcher. So the pressing question is, how do you rank higher on Google Maps and Google local search results? This list of local ranking factors is not exhaustive nor in priority order, but grouped into general categories which you can jump to as follows: Housekeeping Signals 1. Branding 2. Domain nameexact match domain (EMD) penalty. On the other hand, including a keyword as part of your domain (e.g., www.FirstStreetDental.com) can help you as a local business if it’s tied into your brand name. Search algorithms are getting better and better at weeding out low-quality results, so make sure your domain doesn’t look like spam. 3. Hostingspeed up your web pages. Using Accelerated Mobile Pages and/or … [Read more...] about How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO
Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps. This feature allows you and other people to ask and answer questions about your business. Like reviews and other user-generated content, this update could have an impact on your business’ reputation, so it’s important that you take an active role in managing your Q&As. Here’s what you need to know to make the most of this feature. What does Google’s Q&A feature mean for businesses? Google’s Q&A feature lets anyone ask questions about your business. These questions show up on your Google Maps page. You can answer these questions yourself, or other people can answer them. As the business owner, you can also preemptively ask and answer questions that you think might be useful to customers. Examples of what the Q&A section looks like in Google Maps. Source: onlineownership.com The new Q&A feature is undoubtedly … [Read more...] about How businesses can optimize for Google’s new Question & Answer feature
For local businesses, having a strong presence in local search results is fundamental to those all-important conversions. Just to be clear, a “local business” refers to any business that has either a physical location that offers face-to-face contact with the customer, such as a showroom or shop, or one that offers a face-to-face service within a certain area. When it comes to local search, it’s simple: if searchers can’t find you on the web, then frankly, you don’t exist. It’s the way of the modern world. It’s all very well dominating the SERPs for your more general target keywords, but if you fail to rank highly for location-specific terms then you are missing an almighty opportunity. When users are searching for a local term, they are far more likely to be looking for a service or product. Hence why the conversions on local search tend to be higher, and why you need to ensure that your local search engine marketing is up to scratch. Of … [Read more...] about How to make sure your local search marketing is up to scratch