For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial. Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer and has allocated more budget and resources to building their visibility on the web and in search engines. It may feel futile to try and compete with them in the realm of SEO. But local SEO plays by slightly different rules to the regular kind. You don’t need to have reams of funding at your disposal or hundreds of links pointing to your site to be visible and relevant to a local audience – you just need to understand the unique characteristics of local SEO, and apply a few simple strategies to cater to them. Whitepaper All About Click Fraud and How You Can Block ItWhat Customers Expect in the Age of AIThe Call Tracking Study Guide for … [Read more...] about 4 local SEO strategies for small and medium businesses
I’ve had a love-hate relationship with the Yoast SEO plugin. On the one hand, it does a good job of aggregating most of the needed SEO site modifications in one place. It’s relatively easy to use and the interface is polished (although not quite as intuitive as I’d like). To top it off, the free version gives you just about every tool that you’d want–I’ve never felt the need to buy the premium version of the plugin. Here’s the thing that bugs me… It breaks websites. The plugin does SO much and has it’s little fingers in SO MANY corners of your website that it’s easy for one errant piece of code to bring down a whole site. From a logical “plugin development” perspective, I get it–it’s impossible for the Yoast development team to test for every single configuration of WordPress version plus themes plus other plugins. There are trillions of combinations. Regardless, a Yoast update has broken our own sites … [Read more...] about My Love-Hate Relationship with Yoast SEO Plugin
Did you know that online purchases account for only 8.3% of all retail sales in the US? This data is good news for brick and mortar businesses because it means that customers are still making their purchases in person.What has changed is how we discover businesses. Increasingly, we use our mobile devices to find what we need, which means that being findable online—specifically on Google Maps—is critical to potentiating sales.The SEO experts at Hook Agency can help with some Google Map optimization tips for maximum conversions.What Is a Google Map Listing?A Google map listing includes pertinent information about your business including your name, opening hours, location, and phone number. With phone books now obsolete, Google’s local business listing platform is where most searches begin and where clients find you.Why Is a Google Map Listing Important?Someone performing a mobile search for a business likely has an immediate, local need. This person uses search engines … [Read more...] about How to Optimize Your Google Map Listing for Maximum Conversions
The Internet has completely changed the way people do business.There was once a time when people wanted to have the name of their business first in the Yellow Pages. This would greatly increase the chances of people contacting them first when searching for a particular service. Not a lot of people still rely on the Yellow Pages anymore. Instead, people enter the type of business they’re looking for into a search engine like Google. Some of the same principles that apply to the YP searches of days gone by also apply to search engine results.If someone was to enter “plumber in Dallas” into a search engine, they would probably only look at the first few companies listed before they decided to call one; just like companies in the past would be more successful if they had their name first in the Yellow Pages, companies today increase their chances of success by having their company come up first in search engine results.It was simple to get a company’s name first in … [Read more...] about What Is Citation Building for Local SEO, and Is It Effective?
The good news: Showing up in Google’s search engine can be extremely beneficial to your local business. The bad news: Google doesn’t care if you rank high or low. It cares only that there are quality results that answer the query to the total satisfaction of the searcher. So the pressing question is, how do you rank higher on Google Maps and Google local search results? This list of local ranking factors is not exhaustive nor in priority order, but grouped into general categories which you can jump to as follows: Housekeeping Signals 1. Branding 2. Domain nameexact match domain (EMD) penalty. On the other hand, including a keyword as part of your domain (e.g., www.FirstStreetDental.com) can help you as a local business if it’s tied into your brand name. Search algorithms are getting better and better at weeding out low-quality results, so make sure your domain doesn’t look like spam. 3. Hostingspeed up your web pages. Using Accelerated Mobile Pages and/or … [Read more...] about How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO