While there’s a lot of work that goes into boosting your local search rankings, it will be well worth your time and effort as a local business. It may even mean your survival. The points on this local SEO checklist give you lots of ways to attract more customers with your online strategy. … [Read more...] about How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO
How much improvement will there be in the rankings?This varies depending on how competitive a business’s niche is. For some businesses, a citation package may propel them to the top of the search engine’s results. For some of the more competitive niches of business, the results may be less fruitful. For the more competitive niches it’s often recommended for them to use additional link building. This strategy may be combined with more extensive local SEO strategies to achieve better search engine location. … [Read more...] about What Is Citation Building for Local SEO, and Is It Effective?
Related reading Five search reports for ecommerce you can pull now to prep for Q4 For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY. … [Read more...] about 4 local SEO strategies for small and medium businesses
Marcus Miller is an experienced SEO and PPC consultant based in Birmingham, UK. Marcus focuses on strategy, audits, local SEO, technical SEO, PPC and just generally helping businesses dominate search and social. Marcus is managing director of the UK SEO and digital marketing company Bowler Hat and also runs wArmour aka WordPress Armour which focuses on helping WordPress owners get their security, SEO and site maintenance dialled in without breaking the bank. … [Read more...] about Local SEO & The Art of War
The local search pack in the SERPs now shows three listings instead of seven. The number of organic results remains unchanged. With the reduction of local search results from seven to three, many companies will need to increase local ad spend to keep consistent traffic. This is especially true now that ads may be taking up increasing space above the fold (especially on mobile). A large map has been added to the local search 3-pack, taking up a lot of valuable space above the fold. Desktop and mobile results are now in the same format. (Results still may be different.) Address and phone number have been removed from many local search results. Photos have been removed from many searches. Review stars are not displayed for most branded searches. Actual SERP display varies greatly depending on business type. … [Read more...] about The New Google Local Search Display