In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages. On Thursday, the company said all advertisers will be able to point mobile search ads to AMP landing pages beginning in two weeks. The functionality is limited to landing pages from search text ads for now. The lighter-weight AMP landing pages typically load instantly, as opposed to the lag of even speedy responsive landing pages on mobile, as illustrated in the demo below. AMP landing pages are supported for all mobile clicks, though caching is only available for Chrome on Android. Google says it’s working on support for other mobile browsers in the coming weeks. For testing and validation purposes, advertisers with access to the new AdWords interface will be able to see the percentage of clicks that go to invalid AMP pages. They can then identify issues and ensure the landing pages comply with AMP guidelines. On Wednesday, the AMP team … [Read more...] about Google rolling out support for AMP landing page in AdWords search campaigns globally
Which brands dominate the US flights market in search? A new report by Pi Datametrics has analyzed the entire US flights market to discover the most organically valuable search themes and players with the greatest share of voice across the market. The search data was collected from across Google US with a view to identifying the search terms with the most commercial opportunity over the last four years, and trended to reveal demand peaks and declines across the travel industry. ‘International’ flights: Trended search themes | May 2016 – May 2017 Image source: Pi Datametrics Market Intelligence So what does the data show, and what can marketers learn from it about the state of the flights market? The difference between organic value and search volume Trended search volume data is a strong indication of research and demand phases, but to determine when a search is most likely to actually convert, Pi has applied their proprietary Organic Value … [Read more...] about [Report] Who owns the flights market in search?
I have coordinated a ton of SMX sessions around the world and of course at SMX Israel but I I can tell you I am really excited for our morning keynote Q&A session with Google's Juan Felipe Rincón. Juan is the lead of the Webmaster Outreach Team for Google in Europe, Middle East and Africa but he is also an expert at the Manual Actions process.I have tons of questions I want him to answer around manual actions and how they work, when they work best, why they happen, etc etc. I think this is the first time we at SMX have a single session with direct dialog around the topic of Manual Actions with an official Google representative.Manual action is not all about ranking penalties, so there will be discussion around hacks and other webmaster topics but I will focus in mostly on the penalty side.If you have questions you want me to ask on this panel, please submit them below. I will do my best to ask all the relevant questions submitted below.For more information on this session, … [Read more...] about SMX Israel Keynote With Google’s Juan Felipe Rincón On Manual Actions
Publishing a post on LinkedIn is easy. Effectively putting money behind it can be hard. According to the Content Marketing Institute’s report “2016 Benchmarks, Budgets, and Trends—North America,” 94 percent of B2B marketers use LinkedIn to distribute content. But only 51 percent pay to promote their posts on social platforms. And of those who do, only 45 percent say those ads are effective. Evidently, there’s a big disconnect. Almost every B2B brand is on LinkedIn, but they’re not so sure how to make the most of LinkedIn’s paid options, which are rich with opportunities to hyper-target B2B audiences. Just like regular LinkedIn updates, LinkedIn Sponsored Updates are posts published by your account. These posts can include links, images, videos, or just text. The difference is you can put money behind your Sponsored Updates to target a specific audience outside of the people who follow your company page. To help marketers make the most of their … [Read more...] about 5 Tips for Creating Shareable LinkedIn Posts
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, author of Global Content Marketing and expert consultant Pam Didner joins Kelsey Jones for a podcast on content marketing for a global audience. They discussed when to write evergreen versus trending content. Pam also shared when repurposing content is a good idea and what tools should be in every content writer or promoter’s toolbox. Globalizing Content The title of my book is Global Content Marketing. Essentially, my book is a how-to book to share with readers on how to scale your content across regions. The title “Global” and “Content Marketing” sounds a little bit daunting if you will, so whenever I give a presentation I try to explain the definition of a global content marketing, I usually break it down into two elements. Obviously, one is global. The other one is content marketing. … [Read more...] about Effective Global Content Marketing Strategies w/ Pam Didner