May 2, 2018 by Kristien Matelski Mobile, Search Engine Optimization Vizion Interactive We here at Vizion have been stressing to our clients for many months now about the importance of implementing our mobile site optimization recommendations. In fact, we’ve been stressing it SO much, that we fear we may be sounding like broken records. But be warned, Mobile-First is NOT #fakenews. So, instead of just another post about why getting your ducks in a row for Mobile-First is so important, we thought we’d synthesize some articles that other thought leaders have published on the topic (including Google itself) that we think are important, and if you don’t feel like reading each article, we’re going to share our highlights – lucky you! We hope you enjoy the straight and to the point (and a bit sassy) commentary from Vizion experts Lisa Ainza and Shanti Shunn below. Read a few of the articles if you have time, and then get to optimizing! Using Page Speed in … [Read more...] about Mobile-First Indexing is NOT #FakeNews
Search marketers rely on tools to make sense of what it is a very complex, fluid environment. With the increasing importance of mobile, the list of tools grows even longer. Which platforms should search marketers use to devise a mobile-first SEO strategy? While we await the launch of Google’s mobile-first index, search marketers are aiming to capitalize on the growing quantity of searches made on smartphones. We spent a long time anticipating the ‘mobile era’, but for many businesses it has been a reality for some time now. The numbers certainly tell their own story. Mobile searches now outnumber desktop queries, and mobile advertising spend is projected to exceed $100 billion worldwide this year. (Source: Statista) Of course, this means that the ranking signals for mobile are different to those used for desktop results. That stands to reason; smartphones are used for different purposes and they provide Google with different data sets to calculate its … [Read more...] about The 5 best tools to develop a mobile-first SEO strategy
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete? A study earlier this year revealed that Microsoft’s speech recognition technology demonstrated only a 5.1 percent word error rate in Switchboard, a conversational speech recognition task. This shows impressive development and shows that Microsoft is more than competitive in this domain, but it is only part of the picture. Speech recognition and voice recognition are significantly different. The former extracts words and comprehends what is said; the latter also understand who said it. We could frame this as content and context. Context will be the defining factor in who becomes the dominant player in voice search, with an increasing amount of internet-enabled devices providing the opportunity for a seamless, conversational experience. No doubt, search is at the very heart of this … [Read more...] about How does Bing’s voice search compare to Google’s?
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. It makes sense. Google has a worryingly large share of the search engine market, especially in Europe and the US, so why would SEOs spend additional time trying to capture traffic from the lesser-used search engines? However, unless you’ve been a conspiracy theory style recluse for the last two decades, you will have noticed that China is a country with a rather large amount of people, and this comes with new opportunities. The Chinese market represents significant opportunity across the board. Admittedly, the opportunities within ultra high growth manufacturing businesses may not be what they were a decade ago but for those willing to make the jump there is the opportunity to tap into one of the world’s largest economies. The problem? The Chinese search market is one of the only places in the world where Google is not King; they’re not even heir apparent … [Read more...] about Baidu SEO: How to optimize for China’s biggest search engine
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Search Ranking & Algorithm Update Underway? Chatter... In the past 24 to 48 hours I have been noticing an uptick in SEO and webmaster chatter around a possible Google search algorithm and ranking update... Google: Number One Search Ranking Factor Is Awesomeness Every wonder what the number one, most important, search ranking factor is in Google's algorithms? Is it links? Is it content? Is it a special hidden meta tag... Google Analytics Better Tracks AMP Pages With AMP Client ID API Since many of the complaints last year around how AMP and Google Analytics don't really work well together... Google Featured Snippets Tests Related Query Refinements The … [Read more...] about Daily Search Forum Recap: September 6, 2017