Identify and classify mobile-friendly and device-friendly Web pages and websites. Analyze Web documents from a mobile point of view by looking at content compatibility, content readability and mobile functionality (to weed out “junk-like” pages, like those that are 404 on mobile or Flash only). Optimize your campaigns for mobile, and you’re already beating 89 percent of your competition! … [Read more...] about 9 Facts To Improve Your Mobile Search Performance
The dynamics of where a search takes place and how near or far it is to other locations The impact of when a consumer is searching; not just the day or time of day but when in their day: on the go, rush hour bus ride, etc. The realities of the consumer’s physical search experience including screen size, device type, carrier, etc. The potential local intent of every mobile search … [Read more...] about Are You Ready For Mobile Paid Search v2.0?
The new browser-based results are on the left, and Yahoo’s app search results are on the right. As you can see, the new experience is more visual with richer content, and — in the case of the restaurant search — gives me quick access to call the restaurant, get directions or see its menu. A definite upgrade to the Yahoo app, which is more about those “10 blue links” that have become a thing of the past across most modern search experiences. … [Read more...] about Yahoo’s New Mobile Browser Search Results Are Better Than Its App
Step 4 — Don’t fret the small stuff. The Google app can help you with the rest of your trip, too. Get reminders on where to pick up your rental car or (if you’re really getting away) when it’s time to leave to catch your flight. (It’ll even give you alternate options should your flight be delayed or canceled.) You might see your hotel reservation pop up as you walk out of the airport, get a notification about your dinner reservation—and even fun spots to explore and take photos. … [Read more...] about Google Upgrades Conversational Search On Its Mobile Apps
Other mobile search competitors had to rebrand or pivot after finding that they couldn’t gain traction as mobile “search engines” and compete head on with Google. Two such examples were DoAT (now Everything.me) and Taptu, which became a “social news aggregator” before it was eventually sold to a company called Mediafed. Anticipatory or predictive search provider Expect Labs is also out there but taking similar white label approach, providing its technology to third parties for their apps and sites. … [Read more...] about It Will Take “Act Of God” For Relcy To Win In Mobile Search