From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score… there was a lot going on with the Big G this year. Let's take a look back at the issues and announcements that scored the most social engagement across the board. (Catch up with all of our Search Engine Land Year In Review stories, while you're at it!) … [Read more...] about Search Engine Land’s most engaging stories of 2016: A whole lotta Google
Other search engines
Jessica Thompson is Associate Features Editor at Marketing Land and Search Engine Land. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course of her career, including web designer, copywriter, editor, SEO consultant, online marketing specialist and marketing manager. Most recently, she worked at Advance Digital, where she conducted digital optimization training for journalists and provided high-level SEO and social media recommendations for 12 major regional news websites, including NJ.com. … [Read more...] about Search Engine Land’s 10 Top Link Week Columns Of 2015
Google threw local search marketers for a loop earlier this year when it made some changes to how local results are displayed, getting rid of the 7-pack in favor of a more condensed, more mobile-friendly 3-pack. While this change may have created a better user experience for searchers, many local businesses were left with questions — and Jason Decker’s piece provided some much-needed insight into the implications of this new display format for searchers and businesses alike. … [Read more...] about Search Engine Land’s Top 10 Local Search Columns Of 2015
Behind The Scenes Search Engine Land uses WordPress as our content management system, but this is hardly your normal WordPress install. We don’t use an off-the-shelf theme; ours is completely customized to provide maximum functionality with as few third-party plugins as possible. The dev team has created a set of custom functions, classes, taxonomies and plugins to specifically meet the needs of our publishing process and the new design. All of this demands a lot more time during development, implementation and testing, but it gives our team the exact toolset it needs to succeed. … [Read more...] about Introducing The New Search Engine Land!