Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google has invited more beta testers to the new Google Search ConsoleSep 7, 2017 by Barry Schwartz Were you invited to try out the new Google Search Console beta? Google just sent out new invites yesterday. Google Attribution: Is Google stepping in because no one else would?Sep 7, 2017 by Andrew Goodman Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering. 6 things you need to know about Google’s Q&A feature on Google MapsSep 7, 2017 by Joy Hawkins Noticed the new “questions & answers” section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. Mobile & desktop SEO: Different … [Read more...] about SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps
Search Engine Guide
If you have an online store or a website with purchasing opportunities for your visitors, you probably have a host of different product pages at your disposal. These product pages are some of your greatest opportunities to turn site visitors into paying customers, and they're perfect fodder for search engine optimization--if you know what you're doing.Why Product Pages Are So ImportantSo what is it about product pages that make them so crucial for a search optimization and conversion optimization strategy?Online real estate. Unless you have only one specialty item, it's likely that you have multiple product pages to work with. Each new product page is another piece of online real estate for Google to index, which represents more ranking opportunities. Note that more pages isn't necessarily better for SEO--you still need to pay attention to quality--but more pages do give you more flexibility and more possibilities.Customer intent. Product pages are also unique for offering a specific … [Read more...] about 7 Optimization Strategies to Use on Every Product Page
Most search optimizers end up getting tunnel vision--understandably. Google still gets the vast majority of all search queries, so most optimizers focus exclusively on Google rankings, and if most of your customers are in the United States, you're also likely focusing on domestic results.But have you ever thought about spending effort optimizing your website for another country?Advantages of International SEOThe idea is simple: get your business listed in search engines beyond the ones in your home country. For example, you might optimize your site to show up in searches in Singapore, in addition to the United States. Why would you want to do this?Broaden your demographics. If your product or service has a broad appeal, optimizing for search engines in other countries could instantly make it visible and available to thousands, or even millions of new people.Leverage inexpensive opportunities. Prices in other countries--especially developing countries--are much lower than in the United … [Read more...] about Can Your SEO Campaign Be Effective in Other Countries?
Consumers have increasingly turned to online stores to do their shopping, but with so much competition in play, it's hard for ecommerce business owners to remain competitive. Your online catalog exists to showcase your products to an interested audience, but if that audience never gets their eyes on your offers, it won't matter how good your deals or products are.One solution is to optimize your online product catalog for search engines, which will help you rank higher, achieve more brand visibility, and get more traffic to your pages. So how can you do this without spending a fortune?Strategies for Catalog OptimizationThese strategies will help you build a bigger online audience:1. Use printed and online catalogs together.If you're used to operating exclusively online, using a printed catalog may seem foreign to you, but catalog printing is relatively inexpensive through sites like Printing Center USA. It's a good way to quickly advertise the existence of your online catalog to an … [Read more...] about How to Optimize Your Online Product Catalog for Search
Link building has always been an important part of search engine optimization; links indicate authority, which in turn dictates how sites can rank in SERPs for relevant keyword terms. The Penguin update, which was originally released in 2012, overhauled how optimizers viewed link quality, and subsequent iterations of Penguin helped to shape the "Penguin era," demanding intelligent, relevant link building instead of link spam and forcing optimizers to reevaluate their previous strategies.Now, we may be entering an entirely new era of link building, thanks to a major change in how the Penguin update works. This is the post-Penguin era, and your link building strategies should change with that distinction.The Last Penguin UpdateIn September of 2016, Google released what became known as Penguin 4.0, an end cap to the regular, iterative Penguin updates. According to MultimediaX, the biggest takeaway here is Penguin's incorporation into the "core" Google algorithm, and the resulting process … [Read more...] about We’re Optimizing in a Post-Penguin Era: Here’s What That Means
If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations, including offering instructions, news, practical advice, and other materials that can improve their performance in a given niche.But professional audiences are evolving, using new technologies, working in different environments, and developing new demands. For example, according to Dialpad, only 19 percent of full-time workers spend 40 hours or more behind a desk per week. Our workforce is becoming increasingly mobile, working remotely and on the go, and our content needs to change to reflect that shift.How to Write Better Content for a Mobile WorkforceThere are three major changes to consider when brainstorming new content:Mobile devices are smaller and … [Read more...] about How to Write Better Content for a Mobile Workforce
Nonprofit organizations need to raise awareness of their brands just like ordinary corporations, but they face unique challenges in the marketing world. For example, nonprofits rely on donations to keep their organizations alive, and that often creates a catch-22: relying on donations limits the budget, which means you'll have less available to fund your marketing strategies, but without marketing strategies in place, you'll have a harder time getting those donations.It may also be difficult to recruit volunteers, or put together a cohesive brand "voice" that summarizes the mission of the organization while characterizing it for the purposes of raising brand awareness.How Nonprofits Can Take Advantage of SEOFortunately, SEO is a good fit for nonprofits as a cost-efficient, scalable way to reach almost any target audience. If you're working for a nonprofit and you're trying to build a search presence, use these tips and strategies to get an edge:1. Recruit volunteers to write content … [Read more...] about 6 Ways Nonprofits Should Be Using SEO
There are many moving pieces in an SEO campaign, but only a handful of broad categories of tactics to use regularly. For example, most people intuitively group tactics into the categories of on-site optimization and off-site optimization, which are clearly defined by whether a given tactic takes place on your site or somewhere else. But there are different dimensions to consider as well--for example, you can think of a split between technical SEO and reputation management tactics.Which of these are more important to the success of your overall campaign?Reputation ManagementReputation management, as the name suggests, is all about building up your brand's image online. This could involve a number of tactics, including the publication of valuable content on other websites, the promotion of your brand name and image, and the establishment of personal relationships with your customers.For example, MediaOne suggests optimizers create LinkedIn Groups and post regularly to enhance their … [Read more...] about Which Is More Important: Technical SEO or Reputation Management?
If you're thinking about launching an SEO campaign, one of your biggest concerns is going to be whether it will yield a positive ROI ... and how fast you can make it happen. If you're planning a campaign for a client, you'll also want to be able to estimate your effectiveness as a selling point. But is it possible to estimate or predict SEO results with any accuracy? Why SEO Results are So Hard to PredictAs you're well aware, the SEO industry is extremely variable. Not only can Google push activity in an entirely new direction with little more than a simple algorithm update, but trying to figure out what the search engines want often seems like trying to shoot a moving target.There are plenty of signs that suggest how you might proceed, but you aren't likely to stumble upon the perfect solution.Herein lies the problem. As an SEO specialist, you have a fairly advanced grasp of what does and doesn't work, but many factors remain outside of your control.You can make all the right moves, … [Read more...] about How Accurately Can You Predict the Results of an SEO Campaign?
Google has officially rolled out a new tab-based local panel with quick access to reviewsJun 7, 2017 by Barry Schwartz Users can toggle between a local listing’s overview details and their reviews in the Google search results. The AdWords 2017 roadmap is loaded with artificial intelligenceJun 7, 2017 by Frederick Vallaeys What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. How AI is disrupting major industriesJun 7, 2017 by Sponsored Content: Amplero Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the […] Grow Customer Lifetime Value with … [Read more...] about SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence