The discussions that take place in the search marketing world are like sports talk radio to me. It's fun to listen to the analysis and armchair quarterbacking because I view it as harmless entertainment. Now, every once in a while you'll hear a radio sports host making statements about a coach that are off track and the coach will call in to the show to set things straight. I don't blog. That's Jennifer's territory. But this week, I felt the need to respond to public statements about Search Engine Guide. Jill Whalen's article, Google's Paid-link Smack in the Face, presents a "get things back on the right track" opportunity for me because of the things she said about Search Engine Guide. Keep in mind, Jill really isn't talking smack like radio hosts do. She's simply expressing her opinion. I don't have a problem with that, which is why we ran an article of hers that many have viewed as an attack on us. Opinion or not, when someone with Jill's stature makes incorrect negative … [Read more...] about Search Engine Guide Publisher Responds to PageRank Drop
Search engine guide
Target is dealing with a class action lawsuit now because they aren't using image alt tags. Image alt tags are used in your code to describe what your website images are. Blind website visitors, for example, rely on these to improve the experience of visiting a website. Long a staple in the search engine optimization tool chest, image alt tags can improve the usability of your site resulting in repeat visitors and more traffic. StumbleUpon is fun, fun, fun! Ever used Stumble? You just install a little plugin and it places buttons on your browser that allow you to vote thumbs up or thumbs down for websites. Also, you click the Stumble button and you are taken to a random, interesting website. The more you Stumble, the more it understands what you like and don't like. And you can see what other people with similar interests as you like. StumbleUpon is great fun but it also can be used as a powerful marketing tool. If you are putting out quality content be sure to submit it to … [Read more...] about Search Engine Guide – Thursday, October 11
Two weeks ago, I came home from Small Business Marketing Unleashed to find a note on my laptop. It said "Hey Jen! We need more content! The masses are circling and you're not giving them enough to read!!" Now as someone who used to regularly churn out 6000 words of content a day, I found I could do nothing more than hang my head in shame. After all, what good is Search Engine Guide if we aren't feeding our readers a steady diet of small business marketing articles to keep them happy? Of course I'm only one woman. Granted, I type 120 words per minute and I spin out marketing ideas like Simon Cowell spins out insults, but nonetheless, I'm still only human. So, I fired a note right back at Robert that said "Well fine! Then drag yourself out of that recliner and put down your bon bons long enough to hire me an Associate Editor!" Soon enough, a note shot back. "Fine by me, but who are you going to sucker into this job?" The Requirements Well, that was a tough one. I mean the criteria … [Read more...] about Who is the Latest Sucker…er…Brilliant Mind to Join the Search Engine Guide Team?
Sage gives a thumbs up to Search Engine Guide for the site redesign! Search engine optimization continues to gain popularity according to Marketing Sherpa's latest survey; it's low cost and high return keep SEO as one of the best online tactics for budget plans. Danny Sullivan's site Search Engine Land confirms Yahoo's layoffs, and Google emails its customers so they know to link their AdWords account with their Analytics to ensure accurate results. … [Read more...] about Video: Search Engine Guide Gets Props and SEO Stays Hot
In the latest parody site to spoof the most popular search engine on the Web, the folks behind "Gizoogle" are attempting to give a Snoop Dogg spin to the Web. (Warning: Translations do feature adult language) The site works as a near carbon copy to the Google Web site, the exception being the "translation" feature that rewrite SERP's and cached pages into the gangsta rappin' language of popular rap star Snoop Dogg. Taking a moment to Gizoogle my own name brought up the following translation from my Search Engine Guide bio page: "Ms . Hollaz to the East Side. Laycock is also known fo' her writ'n on search engine optimizzles n hustla search issues . Yippie yo, you can't see my flow. She served as tha Web Search Guide at 'bout.com from Novemba of 2002 thru Jizzle of 2004 to increase tha peace. Recognized in tha online forum communizzles as "thejenn," she serves as tha Forum Administrizzles fo' tha JimWorld Search Engine Perpetratin' forums if you gots a paper stack." According to the … [Read more...] about A Little Search Engine Fun, SnoopDog Style