Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google has invited more beta testers to the new Google Search ConsoleSep 7, 2017 by Barry Schwartz Were you invited to try out the new Google Search Console beta? Google just sent out new invites yesterday. Google Attribution: Is Google stepping in because no one else would?Sep 7, 2017 by Andrew Goodman Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering. 6 things you need to know about Google’s Q&A feature on Google MapsSep 7, 2017 by Joy Hawkins Noticed the new “questions & answers” section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. Mobile & desktop SEO: Different … [Read more...] about SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps
Search Engine Guide
If you have an online store or a website with purchasing opportunities for your visitors, you probably have a host of different product pages at your disposal. These product pages are some of your greatest opportunities to turn site visitors into paying customers, and they're perfect fodder for search engine optimization--if you know what you're doing.Why Product Pages Are So ImportantSo what is it about product pages that make them so crucial for a search optimization and conversion optimization strategy?Online real estate. Unless you have only one specialty item, it's likely that you have multiple product pages to work with. Each new product page is another piece of online real estate for Google to index, which represents more ranking opportunities. Note that more pages isn't necessarily better for SEO--you still need to pay attention to quality--but more pages do give you more flexibility and more possibilities.Customer intent. Product pages are also unique for offering a specific … [Read more...] about 7 Optimization Strategies to Use on Every Product Page
Most search optimizers end up getting tunnel vision--understandably. Google still gets the vast majority of all search queries, so most optimizers focus exclusively on Google rankings, and if most of your customers are in the United States, you're also likely focusing on domestic results.But have you ever thought about spending effort optimizing your website for another country?Advantages of International SEOThe idea is simple: get your business listed in search engines beyond the ones in your home country. For example, you might optimize your site to show up in searches in Singapore, in addition to the United States. Why would you want to do this?Broaden your demographics. If your product or service has a broad appeal, optimizing for search engines in other countries could instantly make it visible and available to thousands, or even millions of new people.Leverage inexpensive opportunities. Prices in other countries--especially developing countries--are much lower than in the United … [Read more...] about Can Your SEO Campaign Be Effective in Other Countries?
Nonprofit organizations need to raise awareness of their brands just like ordinary corporations, but they face unique challenges in the marketing world. For example, nonprofits rely on donations to keep their organizations alive, and that often creates a catch-22: relying on donations limits the budget, which means you'll have less available to fund your marketing strategies, but without marketing strategies in place, you'll have a harder time getting those donations.It may also be difficult to recruit volunteers, or put together a cohesive brand "voice" that summarizes the mission of the organization while characterizing it for the purposes of raising brand awareness.How Nonprofits Can Take Advantage of SEOFortunately, SEO is a good fit for nonprofits as a cost-efficient, scalable way to reach almost any target audience. If you're working for a nonprofit and you're trying to build a search presence, use these tips and strategies to get an edge:1. Recruit volunteers to write content … [Read more...] about 6 Ways Nonprofits Should Be Using SEO
Google has officially rolled out a new tab-based local panel with quick access to reviewsJun 7, 2017 by Barry Schwartz Users can toggle between a local listing’s overview details and their reviews in the Google search results. The AdWords 2017 roadmap is loaded with artificial intelligenceJun 7, 2017 by Frederick Vallaeys What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. How AI is disrupting major industriesJun 7, 2017 by Sponsored Content: Amplero Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the […] Grow Customer Lifetime Value with … [Read more...] about SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence