Consumers have increasingly turned to online stores to do their shopping, but with so much competition in play, it's hard for ecommerce business owners to remain competitive. Your online catalog exists to showcase your products to an interested audience, but if that audience never gets their eyes on your offers, it won't matter how good your deals or products are.One solution is to optimize your online product catalog for search engines, which will help you rank higher, achieve more brand visibility, and get more traffic to your pages. So how can you do this without spending a fortune?Strategies for Catalog OptimizationThese strategies will help you build a bigger online audience:1. Use printed and online catalogs together.If you're used to operating exclusively online, using a printed catalog may seem foreign to you, but catalog printing is relatively inexpensive through sites like Printing Center USA. It's a good way to quickly advertise the existence of your online catalog to an … [Read more...] about How to Optimize Your Online Product Catalog for Search
Search Engine Guide
Link building has always been an important part of search engine optimization; links indicate authority, which in turn dictates how sites can rank in SERPs for relevant keyword terms. The Penguin update, which was originally released in 2012, overhauled how optimizers viewed link quality, and subsequent iterations of Penguin helped to shape the "Penguin era," demanding intelligent, relevant link building instead of link spam and forcing optimizers to reevaluate their previous strategies.Now, we may be entering an entirely new era of link building, thanks to a major change in how the Penguin update works. This is the post-Penguin era, and your link building strategies should change with that distinction.The Last Penguin UpdateIn September of 2016, Google released what became known as Penguin 4.0, an end cap to the regular, iterative Penguin updates. According to MultimediaX, the biggest takeaway here is Penguin's incorporation into the "core" Google algorithm, and the resulting process … [Read more...] about We’re Optimizing in a Post-Penguin Era: Here’s What That Means
If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations, including offering instructions, news, practical advice, and other materials that can improve their performance in a given niche.But professional audiences are evolving, using new technologies, working in different environments, and developing new demands. For example, according to Dialpad, only 19 percent of full-time workers spend 40 hours or more behind a desk per week. Our workforce is becoming increasingly mobile, working remotely and on the go, and our content needs to change to reflect that shift.How to Write Better Content for a Mobile WorkforceThere are three major changes to consider when brainstorming new content:Mobile devices are smaller and … [Read more...] about How to Write Better Content for a Mobile Workforce
There are many moving pieces in an SEO campaign, but only a handful of broad categories of tactics to use regularly. For example, most people intuitively group tactics into the categories of on-site optimization and off-site optimization, which are clearly defined by whether a given tactic takes place on your site or somewhere else. But there are different dimensions to consider as well--for example, you can think of a split between technical SEO and reputation management tactics.Which of these are more important to the success of your overall campaign?Reputation ManagementReputation management, as the name suggests, is all about building up your brand's image online. This could involve a number of tactics, including the publication of valuable content on other websites, the promotion of your brand name and image, and the establishment of personal relationships with your customers.For example, MediaOne suggests optimizers create LinkedIn Groups and post regularly to enhance their … [Read more...] about Which Is More Important: Technical SEO or Reputation Management?
If you're thinking about launching an SEO campaign, one of your biggest concerns is going to be whether it will yield a positive ROI ... and how fast you can make it happen. If you're planning a campaign for a client, you'll also want to be able to estimate your effectiveness as a selling point. But is it possible to estimate or predict SEO results with any accuracy? Why SEO Results are So Hard to PredictAs you're well aware, the SEO industry is extremely variable. Not only can Google push activity in an entirely new direction with little more than a simple algorithm update, but trying to figure out what the search engines want often seems like trying to shoot a moving target.There are plenty of signs that suggest how you might proceed, but you aren't likely to stumble upon the perfect solution.Herein lies the problem. As an SEO specialist, you have a fairly advanced grasp of what does and doesn't work, but many factors remain outside of your control.You can make all the right moves, … [Read more...] about How Accurately Can You Predict the Results of an SEO Campaign?