In my article: the importance of web site structure for an SEO optimized web site you can read about the essential components of an optimised web site. Which pages should not be missing from your web site, what is a high quality site and why the navigation and URL structure is vital for good SEO? … [Read more...] about What Is Search Engine Optimization And Why Is It Important
Search engine optimization
Plus, you will save your sales department a great deal of time because they will no longer be tied up with bad leads from people finding your site for services you do not provide. Instead, the leads will already have been filtered and your sales people can close more deals. … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
In this model, a client recognizes that in an organic SEO campaign, they will be limited in the number of keyphrases that they can target by the amount of real estate on their website. With a PPC campaign, however, there is no downside to targeting thousands upon thousands of relevant "long tail" keyphrases, that is, search terms that are comprised of longer strings of words. Using the hybrid model, a company removes keyphrases from the PPC campaign on a granular level as they achieve top organic results for those phrases, but continue to bid on keyphrases that the site does not currently target. … [Read more...] about Search Engine Optimization and Paid Search: What Should Your Philosophy Be?
Again, it's not a choice between optimizing your site and not optimizing it. It's a choice in how you spend your time. If you only think with an optimization perspective, you're likely to miss the ways you can be helpful to your customer that don't fit neatly into search optimization. Home Depot has posted hundreds of how-to videos on their Web site and YouTube, knowing that by answering customer questions that they'll increase sales. Does this tactic help their search rankings? Yes, but that probably was not the primary motivator. … [Read more...] about Search Engine Optimization vs. Customer Connection
To be fair, there are certain advantages to hiring an in-house expert. First of all, experts will have their feet to the fire, so to speak. A search engine optimization company isn't likely to go out of business if it underperforms on your site, but an in-house expert in search engine optimization is likely to lose his or her job. It's also much easier to get the whole team together to discuss your SEO initiatives at any time you choose when you are working with someone in-house. And hey, when you're paying someone $200,000 per year, you can be pretty certain that you're going to get top-notch work. But can an expert search engine optimization company give you that same level of work for a lot less money? Probably. … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost