In my article: the importance of web site structure for an SEO optimized web site you can read about the essential components of an optimised web site. Which pages should not be missing from your web site, what is a high quality site and why the navigation and URL structure is vital for good SEO? … [Read more...] about What Is Search Engine Optimization And Why Is It Important
Search engine optimization
When you target your prospects while marketing on the Internet, the benefits will become clear very quickly. And when you target specific areas of your business and do not treat all of your keyphrases equally, you will see the results in the places that matter most. … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
This is where the PPC stopgap approach comes in. Though a client's budget is usually fixed, they are often willing to spend a little more on the front end to see immediate results. Once positive results are evident, PPC spending is scaled back as SEO takes hold. An advantage of this approach to clients with limited budgets is that it can be managed on a very granular level. When top organic results are achieved for a given keyphrase, PPC bidding for that term can cease. Over time, PPC expenditures can theoretically be eliminated entirely. This model appeals to those who want a wide range of coverage and immediate results but have a fixed monthly budget that they do not control. … [Read more...] about Search Engine Optimization and Paid Search: What Should Your Philosophy Be?
Again, it's not a choice between optimizing your site and not optimizing it. It's a choice in how you spend your time. If you only think with an optimization perspective, you're likely to miss the ways you can be helpful to your customer that don't fit neatly into search optimization. Home Depot has posted hundreds of how-to videos on their Web site and YouTube, knowing that by answering customer questions that they'll increase sales. Does this tactic help their search rankings? Yes, but that probably was not the primary motivator. … [Read more...] about Search Engine Optimization vs. Customer Connection
On the other hand, most reputable search agencies have many more than five years of collective experience in the search engine marketing industry. In addition, a high percentage of these agencies offer SEO services that cost considerably less than $60,000 per year, to say nothing of $200,000 per year. It should also be noted that this figure neglects to include any of the additional costs associated with hiring - benefits, training, and so on. In addition, an expert search engine optimization company will have a broad range of sites from which to draw knowledge, while your in-house expert will likely only have one, or a handful at best. … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost