by Alex Chris60 Comments Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.What is SEO?Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.THE COMPLETE SEO GUIDE A step-by-step guide on how to increase your traffic in 60 days or less. Learn how to practically build a successful website or blog.The ONLY SEO Guide you will ever need to read!DOWNLOAD NOWSEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.Why is SEO important?In today’s competitive market, SEO … [Read more...] about What Is Search Engine Optimization And Why Is It Important
Search engine optimization
There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one's audience. In this article, we'll discuss two crucial aspects of keyphrase research that your search engine optimization company should be taking into consideration: knowing the prospect and knowing the company. Knowing the Prospect There are many powerful and specific keyphrases available from which a search engine optimization company can choose to bring traffic to your site. But marketing on the Internet should go beyond traffic for the sake of traffic and instead focus on getting the right traffic. A search engine optimization company can target a phrase that is very popular, but 90 percent of those searching on it will not be true prospects. Or, the company can target a … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
As a search engine marketing company, we are often asked by clients and prospects if there's a basic philosophy when it comes to organic search engine optimization and paid search advertising. "Is one tactic more favorable than another? How do I know which channel to pursue? Should I do both?" Without a hard look at your company's goals and unique situation, there really isn't a concrete answer to these questions. The true test of pursuing either an SEO campaign or PPC advertising (or both) is knowing that it all boils down to your company philosophy, ROI objectives, budget, and countless other monetary and marketing factors. To determine which, or what combination of both, might offer the most bang for your buck, let's examine five types of "models" that my search engine marketing company often deals with. 1. SEO Only. Some clients are strictly interested in kicking off an SEO campaign, usually for a few basic reasons. They often have tried pay-per-click and decided it didn't … [Read more...] about Search Engine Optimization and Paid Search: What Should Your Philosophy Be?
Last week in this space, I posed the musical question, "Are You Optimizing for Search Engines or for Customers?" Then, on Friday, I continued this theme in my talk at Search Insider Summit by focusing on the choice between search engine optimization vs. customer connection. One reporter summed it up as "search marketers need an attitude adjustment," which might be true, but I want to go a bit further. I want to be clear about the choice here. It's not a choice about whether you optimize your Web site for search or not. Clearly, you need to use those techniques. What I am asking is whether you are only using those techniques and nothing else. In my talk Friday, I posed a list of things to do for improving your search marketing campaign:Discovering the most popular keywords. Using those keywords in your copy.Conducting link campaigns to get links to your pages. That's not terribly controversial advice, but suppose you had a somewhat different list:Discover what your customers … [Read more...] about Search Engine Optimization vs. Customer Connection
It's a common question that companies who are considering hiring a search engine optimization company often face - is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide? As this article will demonstrate, clearly the answer is "yes" to both questions. However, as this article will also demonstrate, getting the types of results that an expert at search engine optimization can provide will cost you - often more than outsourcing. For the purpose of this article, I'm ignoring the multitudes of companies that decide to dump the job on somebody already in their organization (usually an IT person who already has too much to do) rather than hiring a search engine optimization company. It has been my experience that while some of these people eventually provide decent results, they are the exception. More often than not, the project never leaves the ground, or the effort … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost