Sep 5, 2019 by Kristien Matelski Search Engine Optimization Vizion Interactive Hiring a search engine optimization (SEO) team or expert to help your brand’s website rank better in search results is something of a leap of faith. SEO is a complex field that requires constant attention to updates, flexibility to adapt to algorithm changes, and the ability to make intelligent guesses based on experienced with digital marketing strategiesSome SEO firms can charge hundreds to tens of thousands of dollars per month. Hearing results may not be visible for several weeks to several months is disheartening to say the least. Why wouldn’t a client opt for a firm that offers guaranteed results for this kind of investment?Simply put, no firm can promise guaranteed results when it comes to SEO, so there is no good reason to trust any firm or team that makes such claims. Even Google strongly advises avoiding any SEO team that claims to offer guaranteed SEO improvement. Some SEO and … [Read more...] about Ever Heard of “Guaranteed SEO Services”? Don’t Be Fooled.
Search Engine Optimization
Aug 29, 2019 by Kristien Matelski Search Engine Optimization Vizion Interactive Competitive analysis is a necessity for any marketing department. Modern business is incredibly fast-paced, and consumers have an unprecedented level of choice when it comes to making purchasing decisions. If your content, products, and services don’t stand out from your competitors and offer something uniquely valuable, you’re going to fall behind. While it’s essential to build your own strategy for success, it’s also vital to keep tabs on your competitors’ SEO efforts, their successes, and what you can do to beat them.In 2019, any marketing professional or business looking to expand their reach can take advantage of several useful tools and methods to conduct thorough and productive competitive research. Once you’ve analyzed your competition, you’ll have insight into your own digital marketing strategy, which can help you become a leader in your industry.Use … [Read more...] about The Proper Way to Do Competitor Research in 2019
Aug 22, 2019 by Kristien Matelski Search Engine Optimization Vizion Interactive Google commands the lion’s share of all internet search engine traffic, so having your business’s website indexed on Google is an absolute must if you want to cultivate a strong online presence for your brand. The indexing process is relatively straightforward, but many marketers and web developers run into some common issues they could have avoided with proper planning. To take the stress out of Google URL indexing for your brand’s website, take some time to understand the indexing process and prepare your webpages accordingly.Understanding Google URL IndexingSpeed is essential when it comes to search engine optimization (SEO). When you publish new webpages for your site or new content, you want those pages to hit search results as fast as possible. If you’re site is slow, your users will bounce – and that can tank your SEO efforts. Indexing is a piece of that effort – … [Read more...] about Your Guide for Easy Google URL Indexing
Aug 6, 2019 by Kristien Matelski Search Engine Optimization Vizion Interactive In this constantly changing, hyper-competitive online atmosphere, simply having a website isn’t enough to attract clients and increase your traffic. You have to ensure it’s being regularly updated and is presenting fresh content. Tailoring your website and your content to rank well in searches for keywords relevant to your brand and content is how to win the SEO game, but, in a game where the rules are constantly changing, it’s hard to know how to win.Marketers and SEO experts look for ways to capitalize on Google’s search algorithms to ensure their sites rank as highly as possible. In turn, Google and other search engines are constantly updating and improving their algorithms to offer more accurate and relevant search results for users and a level playing field for businesses. While many SEO experts have learned to play this game, many still fail to understand that a holistic SEO … [Read more...] about On Page SEO vs. Off Page SEO: What You Need to Know
Jul 16, 2019 by Shanti Shunn Search Engine Optimization Vizion Interactive To get a complete understanding of what Google Search Console (GSC) is, consider what it is not. Before GSC, verifying a website’s property domain required setting up at minimum, 4 different property views. These variations include http and https, with and without www. Whether an SEO company is doing the work or not, the bottom line is, time is spent. Site owners would manage these and other sub-domains individually. After that, the fragmented information would be useless or challenging to read. Now, Google Search Console is the domain property that takes care of those challenges.What Is It?Google Search Console “domain properties” is the new way to verify, search, and combine all data from existing URL’s. With domain properties, there is no need to manually combine data. Instead GSC domain properties combines all protocols, sub-domains, and paths for a website. This includes websites … [Read more...] about Google Search Console Domain Property: Get it Now