SEO can help a growing startup establish its presence and meet business goals. Here’s how to get started with search engine optimization and which areas to focus on. It’s a common challenge for early-stage and growing startups to find the resources and the time to focus on many different activities that can take their business to the next level. It’s also easy to feel lost among all the tasks, being unable to decide where to start. SEO is sometimes ignored as an activity when it comes to setting priorities, but it can be very useful in: establishing your startup’s authority reaching a wider audience building traffic and brand awareness improving engagement generating interest in your business This is an overview of how startups or new businesses can get started with SEO by following a series of steps that can help them improve their online presence and find a new audience. Set your goals One of the most important steps when starting with SEO … [Read more...] about Ten steps to successful SEO for startups
Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO. A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order to ensure that you remain on the intended path. To garner the most success from search engine traffic, a fully-fledged campaign is the best bet, where an individual or team can dedicate the correct amount of time to deliver results. SEO audits are a slightly different beast. Audit. A word associated with redundancies or the tax man knocking at your door. It’s a word devoid of happy connotations. But don’t be afraid, they can be very helpful. So where do they fit into the SEO ecosystem, and how can you tell if your website needs one? What’s involved in an SEO audit? Carrying on with the car metaphor, not all cars are the same. The fundamentals might be the same: cylinders, internal combustion, suspension, gears, wheels. But a … [Read more...] about Does your website need an SEO audit?
Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush – especially if your site is frequently changing URLs. 404s (…or four zero fours if you’re in the military) are just another marketing tool – if made correctly. What is a 404? Impact of 404s on SEO What are soft 404s? Helping your user Reporting 404s in Google Analytics Making it fun! What is a 404? A 404 is the response code that should be provided by your web server when a user attempts to access a URL that no longer exists/never existed or has been moved without any form of redirection. At a HTTP level the code is also followed by the reason phrase of ‘Not Found’. It’s important to realize that DNS errors are a totally different kettle of fish and occur when the domain has not been registered or where DNS has been misconfigured. There is no web server to provide a response … [Read more...] about How to create the perfect 404 page
On the cusp of the latest iPhone release, columnist Purna Virji from Bing offers insights to help advertisers cash in on new device launches. We’ve all seen the news headlines. They queue, they camp, they chant. And sometimes, they even stampede. Just to get their hands on a new device. And while these are the more extreme cases, it’s clear that consumers love technology, ready to cast off last year’s phone for one with a better battery, more pixels, and a blush-gold case. But of course, the decision journey begins long before launch day, creating a significant opportunity for retail advertisers – as long as you get in on the action at the right time. What makes this new device season even more interesting is the rise in opportunity for brands outside of Apple. iPhone users are becoming less loyal to Apple over time, according to research by UBS analysts Steven Milunovich and Benjamin Wilson. This chart is particularly surprising because it shows that … [Read more...] about How advertisers can score big on the next device launch
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. It makes sense. Google has a worryingly large share of the search engine market, especially in Europe and the US, so why would SEOs spend additional time trying to capture traffic from the lesser-used search engines? However, unless you’ve been a conspiracy theory style recluse for the last two decades, you will have noticed that China is a country with a rather large amount of people, and this comes with new opportunities. The Chinese market represents significant opportunity across the board. Admittedly, the opportunities within ultra high growth manufacturing businesses may not be what they were a decade ago but for those willing to make the jump there is the opportunity to tap into one of the world’s largest economies. The problem? The Chinese search market is one of the only places in the world where Google is not King; they’re not even heir apparent … [Read more...] about Baidu SEO: How to optimize for China’s biggest search engine
Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products at local stores. But more often than not, these dealer locator mappers are missing the necessary local SEO optimizations that make their distributor locations appear prominently on search results pages. These brands are missing out on a huge opportunity to drive more visitors to their website, generate more retail traffic at these physical locations, and capture additional revenue as a result. Here are a few simple ways to optimize your dealer locator for local search, to capitalize on this opportunity and quit leaving local money on the table. Create dealer pages with search-friendly navigation Why do you need to worry about targeting individual dealer location when you’re a big brand? Local branding – Consumers prefer to patronize brands the old-fashioned way: by choosing local locations and stores they know and … [Read more...] about How to make sure your dealer locator tools are optimized for local SEO
Google Search Console has long been a go-to platform for SEOs on a daily basis. It provides invaluable insight into how people are finding our websites, but also allows us to monitor and resolve any issues Google is having in accessing our content. Originally known as Google Webmaster Tools, Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would argue that it provides a complete package in its current guise. A raft of industry updates, particularly those affecting mobile rankings, has left Search Console’s list of features in need of an overhaul. Therefore, Google’s recent announcement of some ongoing and upcoming changes to the platform was very warmly received by the SEO community. These changes go beyond the cosmetic and should help site owners both identify and rectify issues that are affecting their performance. There have also been some tantalizing glimpses of exciting features that … [Read more...] about Google Search Console: What the latest updates mean for marketers
SEO is an exceptionally fast-paced industry, and sometimes keeping on top of the latest updates and imminent changes can be a full-time job in itself. One factor that is having an unprecedented effect on organic search is voice search. The combination of an increase in mobile searches and the rise in voice assistants has meant that the way in which people are searching for information online is changing dramatically. Whether it’s Siri, Cortana, Amazon Echo, Google, or another robot friend, there is no questioning the importance of voice search. According to Google, more than half of queries will be voice search by 2020, and this requires a refreshed approach to SEO. Featured snippets One of the key aspects of this is featured snippets, as these are the results which are read aloud in response to voice searches. Featured snippets are often referred to as ‘Position Zero’, a phrase coined by Pete Meyers. They are the direct answer results that appear at the top of the … [Read more...] about How to optimize featured snippets for voice search
The signs of fundamental change are all around us. Digital assistants reside within our living rooms, we consume Internet-based services everywhere, and we are creating data every second of the day. A sense pervades of being constantly connected through devices that communicate with each other. The experience of using the Internet is therefore markedly different to what it was 10 years ago. What we don’t quite have is a universally accepted label for this era of digital development. The phrase “Web 3.0” was first coined back in 2006. Viewed by some industry insiders back then as an “unobtainable dream“, the idea of Web 3.0 has remained elusive. However, as technology catches up and the tech giants figure out ways to make sense of the reams of unstructured data we create every second, the dream seems much more obtainable than ever before. In fact, many argue it is already a reality. So what exactly is Web 3.0? What makes it so different from Web … [Read more...] about What does Web 3.0 mean for search?
Which brands dominate the US flights market in search? A new report by Pi Datametrics has analyzed the entire US flights market to discover the most organically valuable search themes and players with the greatest share of voice across the market. The search data was collected from across Google US with a view to identifying the search terms with the most commercial opportunity over the last four years, and trended to reveal demand peaks and declines across the travel industry. ‘International’ flights: Trended search themes | May 2016 – May 2017 Image source: Pi Datametrics Market Intelligence So what does the data show, and what can marketers learn from it about the state of the flights market? The difference between organic value and search volume Trended search volume data is a strong indication of research and demand phases, but to determine when a search is most likely to actually convert, Pi has applied their proprietary Organic Value … [Read more...] about [Report] Who owns the flights market in search?