Google is certainly good at throwing wrenches into SEO processes.Google likes to channel their inner coach from the movie “Dodgeball”.“If you can dodge a wrench, you can dodge a ball.” – Patches O’Houlihan.Patches O’Houlihan might as well be Google’s John Mueller, throwing heavy metal objects at SEO professionals.One such recently hurled SEO wrench involves link building, a subject I hold close to my heart.Google’s John Mueller, in a Google Webmaster Help thread, said:“If you’re making quality links to your site, then that would be considered against our webmaster guidelines, and by that, those links would definitely not be considered ‘quality.'”On the surface, it seems that Google is saying that any work done building links to a site is tantamount to spamming.The outcry from a confused search community was like a cornered animal – lashing out at anyone and everyone, including other SEO pros and Google, … [Read more...] about The Great Google/SEO Communications Conundrum
Google’s advice about SEO should be the best in the business, right? I mean, they pretty much created it, so they definitely know what they’re talking about, don’t they? Well, that’s pretty much true. But when it comes to such a big company like Google, even officials sometimes contradict themselves. Also, it’s understandable that Google often keeps things secret. If they told people everything about the algorithm, people would probably abuse the system and Google doesn’t want that to happen. In this article, we’re going to cover some controversial topics and take a look at some situations where Google officials contradicted themselves. Doorway Pages- Is There Any Alternative? Duplicate Content – Does Google Care Who Was the First Publisher? Multiple H1s- Are They A No-No? Private Blog Networks – Do They Still Work? Disavowing Links – Sometimes It Works, Sometimes It Doesn’t Content Pruning – Is It A Good … [Read more...] about How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy?
WTF exactly is thin content?New clients who suffer from little engagement of conversion often ask me this after my agency conducts a content audit.The short answer?The content is invaluable.It lacks quality and resolves nothing for the reader – most of it isn’t remotely relevant to a user’s intentions that initially brought them to the particular page.With thousands of $10-a-page copywriters available and content strategies that lack a long-term focus, thin content is one of the largest epidemics in modern digital marketing.Publishing thin content on your website can quickly damage your brand’s image.It can also destroy any possibility of engagement and stop users from taking any profitable action.For some – especially SMBs with smaller websites – the solution is simple.For others, such as huge ecommerce sites with hundreds of products and endless category pages, the solution is also simple – but it’s going to take much more time to … [Read more...] about WTF Is Thin Content? (And How Do You Fix It?)
In an AI world, where technology evolves so fast, it’s mandatory to be on a wave to get noticed, to find new ways of tracking our performances. And ROI is undeniably required. Pay per lead emerged following a need to evaluate results that could not be followed through traditional forms. In theory, a lead is generated through a signup form which includes contact information and, in some cases, demographic information, too. It is usually is a non-cash event for those who sign-up because no payment is included. Clients will always be important, but until a user gets there, a lot of steps should be completed. And today, it is even harder to do that when the user is “attacked” with information on every channel, at once. So, leads become a crucial segment. Are the days when leads were left in the hands of a sales team long gone> Or does it really work in the present? Is PPL the past or the future of search engine optimization? You’ll find out through today’s … [Read more...] about Pay per Lead
Search conferences are key events in our industry where knowledge is shared and relationships are born.This ranges from practitioners sharing with others their best practices and tips, as well as insights shared by leaders including the search engines themselves.A lot of news and buzz often comes out of the big events during the year.You can even get a lot out of smaller and local events.The key is to be intentional in your planning and approach.You (or your company) are investing in yourself every time you travel to a search conference and you want to get as much as possible out of the experience.There’s a wide range of reasons or goals you might have going into an event.Maybe you want to:Learn more on a specific topic.Meet more people in the industry.Advance your careerMaybe you want to do all these things. Or maybe you have other goals in mind.Regardless, if you’re planning to attend an upcoming search conference, here are some specific ways you can get the most out of … [Read more...] about 7 Ways to Get the Most Out of Attending a Search Marketing Conference