In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry too much about their brand.In some cases, this may be true.There are countless verticals where just ranking above your competitor can be worth thousands of dollars of increased leads or sales.However, in my experience, rankings are never the whole story.If I rank below my competitor – but the searcher recognizes my brand name and has either a neutral or positive association with my brand – I will win the click in almost all cases.If I have a high-ticket item or a service that requires ample consideration (looking at you, B2B marketers), then reviews play a significant role on whether I get the click (and ultimately the sale).Well-Branded Companies Convert Better in the SERPsOver the years, I’ve worked with thousands of companies, both big and small. I can tell you, unequivocally – companies that have an established brand presence get … [Read more...] about Why SEO Pros Should Care About Branding
Speaking with business owners, I often hear the same thing:“SEO has become ineffective – it’s too competitive, the noise-to-value ratio is too high. It’s become almost impossible to generate high-quality B2B leads through content.”None of that is true.While it has certainly become more challenging to succeed with SEO in recent years, smart marketers know that there are ways to make a mark with content.Moreover, because the benefits of SEO accrue over time, it’s one of the few strategies that become more effective over time.With tactics like paid search you need to keep spending money to continue driving leads and sales. Whereas, with SEO, the resources you put in add up over time ensuring a great ROI.As time passes and you produce more content, attract more links to your content, and rank for more and better keywords, you start getting more organic traffic.For any B2B company, SEO is one of the few sustainable ways to create an audience, generate … [Read more...] about How to Use B2B SEO to Generate High-Quality Leads
Note: This is a dynamically updated blog post that we will be updated whenever new online directories relevant to IT businesses are created. Getting listed in online directories is not just helpful for gaining referral traffic and recognition from users browsing through business directory websites. Having your business’ Name Address and Phone Number (NAP) listed in directories as well as links back to your website can provide a considerable boost to your SEO efforts. While there are many directories that are suitable for all business types that you should get your business listed in, the following are several of the top directories for technology companies. Tech Directory Website: https://www.techdirectory.io Tech Directory lets you create a free basic listing with a link to your website. The platform allows you to post one article and one event with your listing. You can upgrade to featured listings to include additional information with your listing, including phone numbers, … [Read more...] about SEO Directories for Technology Companies
Moz has officially rolled out their new link-building tool, Link Explorer, and the Seer Team got an exclusive opportunity to test out the tool before its release. Not only did we get to try Link Explorer and provide feedback prior to launch, the Moz team visited our San Diego office to have an open dialog about all things link building, including most-used tools, best practices and strategies, and the challenges and difficulties associated with the link-building process. Keep reading for the inside scoop on all things Link Explorer! How Link Explorer Can Help You If you’re an SEO or content marketer, you know link building can be an effective strategy to help you evaluate competitor’s websites, boost your site or client’s site rankings and backlink profile, and establish relationships with influencers and bloggers in your niche. While link building can be impactful, it does come with a fair share of challenges. From prospecting sites and contacts and targeting … [Read more...] about Your Inside Look at Moz’s Link Explorer
Let me present to you a number of scenarios:1: On a Google search for your brand name, one of your blog posts that happens to mention your brand more than normal is the number one search result, followed by your FAQ. Your homepage only comes in at number three.2: On a Google search for your brand name, the number one result is an old and out of date version of your homepage. The real homepage is not present, or is ranked lower on the page.3: On a Google search for one of your primary keywords, an older guide from 2014 is showing up higher ranked than a newer guide, with more detail and better information, published in 2017.4: On a Google search for a keyword where your content ranks highly, you’re seeing entries in the search results for pages that are system pages created for images, in addition to the pages where those images are hosted.All three of these are examples of times where Google is indexing your site in some way improperly. Your better content should be rising to the … [Read more...] about Why is Google Ranking the Wrong Page on Your Site?
Talking about a content delivery network and SEO in the same sentence is a tricky one. A CDN can be a huge benefit to SEO, or it can hurt your site immensely, and it all comes down to configuration.How a CDN WorksA content delivery network is sort of like an augment or a superpower for your website. It’s a way to make a $10-a-month web hosting package feel like a $100-a-month package. So what is it, and how does it work?When you have a website, your website is hosted on a web server owned by your web host. The host’s server might be physically located in one position, or they might have three or four mirrors around the country or around the world, but the results are the same. Whenever someone wants to load your website, they send a message to the host’s server, which responds with the website data.This is fine if, say, the data center is in Utah and the web user is in Ohio. It still works fine if the web user is in Florida. It works a little less fine if the user is … [Read more...] about Can a Content Delivery Network Hurt Your SEO?
Every year, Google makes around 500-600 changes to their search engine. And every year, entrepreneurs, SEOs, and everyone else have to scramble to catch up with whatever they change. But now and then, Google shows us their hand. One such instance is with mobile-first indexing. Since 2016, Google has been experimenting with methods that will allow them to implement mobile-first indexing for their search engine. They haven’t been too quiet about it either. But with a recent update, the long wait is finally over. Google has started migrating sites that follow mobile best practices over to mobile-first indexing. And while Google has promised to tell everyone when their site has switched, you shouldn’t be waiting around to adjust your content strategy. If you’re a business that relies on content marketing to succeed, you need to be aware of how these changes are going to affect you. So to ease your mind and give you direction, I’ve put … [Read more...] about How to Create Mobile Specific Content Campaigns For Mobile-First Index
Google Analytics is a staple in every experienced digital marketer’s set of tools. That’s primarily because it provides a wealth of data, covering virtually everything you might want to know about how visitors interact with your site. But it’s only useful to your business if you can use that data to draw actionable conclusions about your audience. One of the best ways to do that is by using the Cohort Analysis report in Google Analytics. The Cohort Analysis report tells you how well your website is performing. And, it gives you in-depth insights into user behavior on your site. If you’re unfamiliar with this report, you’re not alone. Cohort Analysis is an underrated report but one that analyzes trends and patterns in user behavior to help you understand who is converting and who is not. What is a cohort analysis? To understand what a cohort analysis is, it’s necessary to define a “cohort” first. This term refers to a subset … [Read more...] about How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic
First of all, what am I talking about? Imagine two URLs. Or, don’t imagine them, because I’m going to post them right now.http://www.example.com/wordhttp://www.example.com/word/There’s only one difference between those URLs, and it’s the trailing slash. The trailing slash is the / at the end of the URL.The question is, do you want to keep that slash in place, or do you want to remove it? Do you want your URLs to look like the first or the second option? Which one is better, for usability or for your readers?Historical FormattingHistorically, the web was a much more structured and rigid place than it is today. In the past, it used to be extremely important to get every aspect of your URL exactly right, lest the user end up in a place they shouldn’t. Common “hacker” tools included adding slashes, question marks, and other characters to trigger unwanted behavior in sites, granting access to file directories or back-end folders you wouldn’t … [Read more...] about Should You Keep or Remove The Trailing Slash on URLs?
Google Autocomplete is a legendary search feature.It consistently makes the news for its sometimes-funny and peculiar habits (and rarely in a positive way). It’s been blamed for political cover-ups, and has accidentally spoiled countless movies, TV shows, and even video games.But Google Autocomplete is also a powerful marketing tool that SEO professionals and other digital marketers have used for years in a variety of ways.SEO professionals, paid search marketers, content marketers, and social media managers are among the different digital marketers who rely on Google Autocomplete to help with different keyword-focused and intent-exploring projects to better optimize clients’ digital properties and the content and messaging that make them up.Most digital marketers are well-versed in the abilities of Google Autocomplete — or at least they think they are. But if they are not, this guide should help prove the real power this simple but super-helpful feature can do for … [Read more...] about Google Autocomplete: A Complete SEO Guide