Around 2012, Google put out an update that massively devalued an exact match domain. This led a lot of SEO professionals to conclude that using an exact match domain was now a penalty, though that was never the case. The value simply went from 100 to 20, rather than negative as many supposed. Google has, in many algorithmic updates since, pushed for solid branding. If you can make a solid brand out of The-Best-Silver-Faucets.com, by all means, go for it. If you can’t, it’s probably better to come up with something you can. … [Read more...] about Does Having a Hyphen/Dash in Your Domain Hurt SEO?
It’s also harder to game than links. Anyone can buy links through spun content that looks decent at first glance. It’s a lot harder to fake a wide variety of positive or negative reviews and implied mentions. Sentiment analysis, more advanced spin detection and copied content protections, it all plays into keeping implied mentions valuable without being able to artificially inflate or deflate the value of a site. After all, we can all tell when an Amazon review is obviously fake; now Google can too. … [Read more...] about Do Linkless Mentions Help Your Rankings and SEO?
“If you could give yourself one piece of advice when you were first starting out, what would it be?”“What’s your number one tip for getting the attention of an influencer you admire?”“What’s your favorite under-represented blogger or expert you would recommend people follow?”“What’s the biggest mistake you often see experienced bloggers making?”The second thing you need to succeed with a good Expert Roundup is a list of experts. You need people who have good blogs, though you don’t need an explicit list of only the A-listers. B-list and C-list bloggers are fine too, and are more likely to answer you. You just need people who are proven to be capable of running a successful blog, otherwise what is their advice worth? … [Read more...] about What is a Roundup Post and Are They Good for SEO?
Add a sitemap. It’s really easy to make a sitemap. You can use any of a number of different web tools and plugins to map out your site in a place you can then…Submit your sitemap to Google. When Google knows where your sitemap is, it’s easier for them to index new content when it shows up. All they have to do is see what’s new on the map.Add a site search. A site search is easy to add to your site and it helps people find content they either know you have and can’t find, or hope you have.Add a favicon. A favicon isn’t a huge deal, but it’s a minor element of trust and investment in your site, so people like to see it.Add contact pages. A page full of contact information helps Google trust your site. It, along with the next couple tips, are informational pages that are useful to your users and valuable to Google.Add about pages. An “about us” page can be merged with a contact page, or you can make it separate. Tell your story, tell … [Read more...] about 50 SEO Tweaks You Can Make to Increase Your Rankings
SEO Audits: Either manual overviews performed via a checklist you maintain, or tools that can audit common issues with sites automatically.Consultation: Sales meetings you can use to go over a site audit and discuss what services might be necessary, what are optional, what you recommend, and what pricing may be.Strategy Reports: A report based on an audit that you can prepare; a sort of roadmap for SEO improvements. These can be contingent on signing a contract, or can be an expensive guidebook to give an in-house SEO team.Website Optimization: The actual service of crawling through the website making improvements. You can scale this based on services delivered; simple changes to meta data and basic code improvements can be cheap, while more detailed script repairs, security overhauls, or website migrations might be more expensive.Content Improvement: A huge part of modern SEO is tied up in content, so offering a content production and editing service can be very lucrative. Provide the … [Read more...] about What Do You Need to Start Your Own SEO Company?