Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep work now to put yourself in a great position to capitalize on the holiday rush. I’ve outlined my five favorite remarketing strategies below. 1. Dynamic product ads (Facebook & Google) If you’re an ecommerce company with a significant number of products and you aren’t remarketing with dynamic product ads, you are making a big mistake. Over and over in our accounts, DPAs have proven to be among the more successful ecommerce remarketing ad types. These ads basically show and remind users of products they have seen on your site, along with similar products they may be interested in. If you haven’t set these up yet, make sure to prioritize this initiative, as feeds can get technical and should be addressed before you’re crunched for time. 2. Audience creation … [Read more...] about 5 remarketing strategies to prep for Q4
Ecommerce has been growing steadily in popularity for the last 10 years. Online sales jumped up nearly 15% last year across the board, and they’re predicted to only increase in the future. If you’re starting a business and selling products and/or services, an ecommerce site is crucial in order to capitalize on this explosive online sales growth. While you could hire a web developer to get your business started, those costs can inhibit your ability to grow rapidly. Opting for an already-developed ecommerce platform saves you time as well as money. The double-edged sword, however, is that there are tons of options available to you—how do you know you’re choosing the right one? This article outlines some things you’ll need to consider when you’re looking for the best ecommerce platform for your business. 1. Pricing and Payment The first thing you should consider when searching for an ecommerce platform is the price. Whether you’re a small business … [Read more...] about 7 things to consider when choosing an ecommerce platform
Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. But first, a caveat: there isn’t one correct answer for how every company or agency should do things. With that said, understanding the influences in play with certain organizational placements can help you make wiser decisions as you look at the logistics of categorizing an SEO team. So what are the options for where you locate your SEO team? Separate SEO department We’ll start with the obvious answer. Let SEO be its own department. This works for medium to large teams that are able to have their own leadership structure and growth opportunities. The benefits of having this team operate independently include being able to segment the department into functional groups, such as technical SEO, content marketing, link building, etc. Another benefit is that SEO processes are not biased by another department’s focus. When recommendations come … [Read more...] about Does it matter what department your SEO team is in?
Beginning in 2011, search marketers began to lose visibility over the organic keywords that consumers were using to find their websites, as Google gradually switched all of its searches over to secure search using HTTPS. As it did so, the organic keyword data available to marketers in Google Analytics, and other analytics platforms, slowly became replaced by “(not provided)”. By 2014, the (not provided) issue was estimated to impact 80-90% of organic traffic, representing a massive loss in visibility for search marketers and website owners. Marketers have gradually adjusted to the situation, and most have developed rough workarounds or ways of guessing what searches are bringing customers to their site. Even so, there’s no denying that having complete visibility over organic keyword data once more would have a massive impact on the search industry – as well as benefits for SEO. One company believes that it has found the key to unlocking “(not … [Read more...] about A world without “(not provided)”: How unlocking organic keyword data leads to a better web
The remote workforce is growing exponentially. Corporate global companies and first year startups are all turning to remote teams to get the job done. The question, however, is how do you manage your remote team as effectively as your in-office team? This is a question many CEOs, directors, and managers are facing more often as workers want remote possibilities. In fact, a Gallup survey found that 43 percent of Americans already did some remote work in 2016. This number is up from 39 percent in 2012. Much of the shift toward remote working can in many ways be attributed to the continued rise of the mobile workforce. The advancements in mobile technology has made remote working seamless for companies and workers alike. From smartphones to tablets, remote working has become easier than ever. The benefits of managing remote teams effectively The value for companies taking the remote approach is also very enticing, especially when it comes to the bottom line. Most remote teams are more … [Read more...] about 8 ways of using collaborative tools to effectively manage remote teams